Non-dominant mobile network operators: disruptive strategies

Publication Date	February 2009
Publisher	Ovum
Product Type	Report
Pages	11
ISBN Number	not applicable
Product Code	OVM00724

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Summary

Non-dominant mobile network operators need to progress from price-competitive to disruptive strategies if they are to gain ground on their more established peers. Ovum examines the strategies of E-Plus and O2 in Germany and 3 in the UK in this light.

Content

EXECUTIVE SUMMARY
- In a nutshell
- Key messages
- Ovum view
- NDMNOs disrupt the German mobile market
- Davids versus Goliaths
- O2 Germany: the one-hit wonder'
- Genion opened the door to the lucrative corporate segment
- Where will its next big hit come from?
- E-Plus's fresh start in 2005 kick-started its performance
- Sub-brands are now E-Plus's main driver
- E-Plus stopped pushing and started pulling
- E-Plus is the wholesale king
- 3 UK: make sure you deliver on your promises
- Mistakes shaped 3's image
- Too much talk, too little action
- From high-end to low-end
- 2007 onwards: the data mongrel
List of Figures
- Figure 1: German MNO revenues versus subscribers in 4Q07
- Figure 2: Positioning of German MNOs in 1998
- Figure 3: The German mobile market squeeze: E-Plus's 2005 strategy
- Figure 4: EBITDA margins of German MNOs
- Figure 5: E-Plus's sub-brands versus original brand