Turning Push into Pull

Driving Clicks and Prints from Camera-Phones

Publication Date	March 2005
Publisher	Future Image Inc.
Product Type	Report
Pages	46
ISBN Number	not applicable
Product Code	FIM00006

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Summary

While sales growth of camera-phones in North America remains explosive, the market is currently driven by Push marketing strategies, namely subsidized sales of camera-phones by carriers. Lively discussions at the recent Mobile Imaging Summit North America (October 28 & 29, 2004) focused on what's necessary to switch the growth engine to customer Pull in order to grow the Mobile Imaging 'pie' for all concerned. Generating downstream revenues from images captured with the camera-phones is central to generating profits in areas beyond components and devices, and ultimately to the health of the entire ecosystem. This report summarizes discussions at the Summit and provides the recommendations of Future Image analysts concerning actions needed to generate regular use by the general public of the camera functions in their phones: evolving the devices to optimize them for image capture without compromising their communications capabilities; achieving image quality that meets consumer expectations within the specific constraints of camera-phones; and overcoming current bottlenecks to easy transfer of image data among devices in the imaging value chain.

Content

Copyright Notice
Introduction
- 1. Introduction
Optimized Devices
- 2. Optimized Devices
- 2.1. Candybars
- 2.2. Clamshells
- 2.3. Twisters
- 2.4. Swivelers
- 2.5. Sliders
Better Quality
- 3. Better Quality
Ease Of Use/ Ease Of Transfer
- 4. Ease Of Use / Ease Of Transfer
- 4.1. Wired Connections
- 4.1.1. Cables
- 4.1.2. Cradles/Docks
- 4.2. Removable Media
- 4.3. Wireless Connections
- 4.3.1. Wpan Networks
- Bluetooth
- Irda
- 4.3.2. Wlan Networks
- 4.3.3. Wwan Networks
- Network Speed
- Costs
- Interoperability
- Image Degradation
Conclusions & Outlook
- 5. Conclusions & Outlook
- 5.1. Optimized Devices
- 5.2. Better Quality
- 5.3. Ease Of Use / Ease Of Transfer
- 5.4. Outlook
About The Author / Future Image
Table Of Figures
- Fig. 1 - Camera Sales: 1999 - 2007
- Fig. 2 - New Cameras: 2002 - 2007
- Fig. 3 - Digital Camera 'pie' 2005
- Fig. 4 - Digital Image 'pie' 2005
- Fig. 5 - Sony Cyber-Shot Dsc-P41
- Fig. 6 - Nokia 1100
- Fig. 7 - Rim Blackberry 950
- Fig. 8 - Ipod Ad
- Fig. 9 - Docomo Sh901ic
- Fig. 10 - Curitel Ph-K2500v 'pendant' Phone
- Fig. 11 - Sony Ericsson K700
- Fig. 12 - Curitel P1
- Fig. 13 - Audiovox Pm-8920
- Fig. 14 - Samsung Sgh-P107
- Fig. 15 - Utstarcom Cdm-8940
- Fig. 16 - Casio W21ca
- Fig. 17 - Yan Chuan Communication X-Cute V8
- Fig. 18 - Kyocera Koi
- Fig. 19 - Sony Ericsson S710a
- Fig. 20 - Lg G7050
- Fig. 21 - Samsung Sgh-E800
- Fig. 22 - Samsung Sph-2300
- Fig. 23 - Samsung Sph-2300 'open'