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Vietnamese Mobile Market Forecast 2003-2010, Full Year 2006

A Blustery Phase of an Emerging Market

Publication Date June 2007
Publisher Research on Asia
Product Type Article
Pages 87
ISBN Number not applicable
Product Code ROA00022
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Summary

For 3 years from 2003 to 2006, the Vietnamese mobile market has been booming with an incredible compound annual growth rate of 79.7%. In 2003, the number of subscribers was only around 2.76 million, mainly high-income users, but in 2006 mobile services have become accessible even to the low-income users, and the number has increased to 16.02 million. The Vietnamese mobile market continues to expand with the new entrants, EVN Telecom in November 2005 , and HT Mobile in late Q4, 2006.

During 2006, it hit another high record of new subscribers with more than 6 million, increasing the penetration rate from 3.41% in 2003 to 18.98% in 2006. Thanks to the government's reforms, the domestic market is opened for the local players. The entrance of new local players has increased competitiveness in the market, even though it still stays closed to the foreign investors. Cheaper service prices and rapidly expanding coverage have made the market more accessible to the subscribers. Prices have been cut by half in the last 3 years, and are in tendency to be adjusted more, allowing mobile services to penetrate into the low-income population, attracting more potential users.

Therefore, ROA Group forecasts that the number of subscribers could reach as high as 53 million (Active SIM Card Number), reaching at 59.38% of penetration by 2010. Our estimated compound annual growth rate (CAGR) from 2006 to 2010 is 34.85 %.

Unlike European countries, or Japan, Vietnam embraces both GSM and CDMA technologies. The government has favors for technology trials to make the most of new innovations. Its goal is to spread telecommunications as a main factor for the country's economic development. Receiving huge FDI inflows continuously, the mobile industry in Vietnam is composed of the latest technology. The Next Generation Network (NGN) backbone has been developing since 2001, CDMA 2000 1x EV-DO was already exploited in 2006, and WCDMA is expected to be available in 2007. Mobile Number Portability (MNP) and fixed-mobile substitution are on the government agenda. Thereby, the next few years will witness a rapid expansion of the Vietnamese mobile market not only in terms of subscribers but also in technology and services.

Companies Mentioned:

HT Mobile, EVN Telecom, Mobifone, Vinaphone, Viettel Mobile, S-Telecom, Nokia, Samsung, Motorola, Sony Ericsson, BenQ, Lenovo, Panasonic Mobile, LG, AT&T, Hutchison, Nortel, Hanoi Telecom Company, SK Telecom, Comvik, UT Starcom, China Unicom, FPT Group

Content

  • Market Forecast
    • 1-1 Overview
    • 1-2 VIetnamese Mobile Market Forecast 2006-2010
    • 1-2-1 2006 Market Analysis
    • 1-2-2 Subscriber Penetration
    • 1-2-3 Prepaid Market
    • 1-2-4 Future Dominant Technology - GSM or CDMA?
    • 1-2-5 ARPU in 2006
    • 1-2-6 Mobile Content Market in 2006
    • 1-2-7 CAPEX Distribution in 2006
  • Market Dynamics
    • 2-1 Regulation and Policy Reforms
    • 2-2 Current Players and Their Future Development
    • 2-2-1 Mobifone
    • 2-2-2 VInaphone
    • 2-2-3 VIettel Mobile
    • 2-2-4 S-Telecom
    • 2-2-5 EVN Telecom
    • 2-2-6 HT Mobile
  • Handset Market
    • 3-1 Overview
    • 3-2 VIetnamese Handset Market Dynamics
    • 3-2-1 Distribution Channels
    • 3-2-2 Handset Vendors' Market Shares
  • Conclusion And Recommendations
    • 4-1 Summary on Mobile Carriers' Competitiveness
    • 4-2 Comments to Foreign Players
  • List of Tables
    • [Table 1] Gdp Growth In South East Asia, 2004-2006
    • [Table 2] VIetnamese Mobile Market In 2005-2006
    • [Table 3] Technology Positioning Map By Mobile Carriers, Q1 2007
    • [Table 4] Mobile Carriers' Arpu, 2003-2006 (Usd/Month)
    • [Table 5] Capex Distribution By Mobile Carriers, 2003-2006 (Million Usd)
    • [Table 6] Regulation Reforms, 2006-Q1 2007
    • [Table 7] Current Mobile Carriers And Their Partners
    • [Table 8] Mobifone's Major Events By Value Chain, 2006-Q1 2007
    • [Table 9] VInaphone's Major Events By Value Chain, 2006-Q1 2007
    • [Table 10] VIettel's Major Events By Value Chain, 2006-Q1 2007
    • [Table 11] S-Fone's Major Events By Value Chain, 2006-Q1 2007
    • [Table 12] Evn Telecom's Major Events By Value Chain, 2006-Q1 2007
    • [Table 13] Ht Mobile's Major Events By Value Chain, 2006-Q1 2007
    • [Table 14] Distribution Of Illegal Handsets
  • List of Figures
    • [Figure 1] VIetnam At A Glance
    • [Figure 2] VIetnamese Mobile Market Forecast 2006-2010
    • [Figure 3] Prepaid Subscriber Forecast 2006-2010
    • [Figure 4] VIetnamese Mobile Market By Technology, Q1 2007
    • [Figure 5] VIetnamese Mobile Content Market Shares In 2006
    • [Figure 6] Content Providers' Positioning Map By Service Type
    • [Figure 7] Doubao 728
    • [Figure 8] Handset Distribution Channels
    • [Figure 9] Handset Shipment By Vendors, 2005 ? 2006
    • [Figure 10] Market Share By Handset Vendors In 2006
    • [Figure 11] Mobile Carriers' Competitiveness