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Mobile Social Commerce
Social Media + Mobile Commerce Creates Market Opportunities

  • Publication Date:September 2011
  • Publisher:Mind Commerce
  • Product Type: Report
  • Pages:157

Mobile Social Commerce Social Media + Mobile Commerce Creates Market Opportunities

Overview:

The combination of two powerful industry trends, social networking and mobile commerce, merge to become an even more powerful force that is expected to impact the industry for many years to come. While both mobile commerce and social media are in the early stages of service maturation, the two solutions are starting to come together at a time when they can both propel each other to new heights. Social media is on the edge of expanding beyond a platform for enabling advertisements. Mobile commerce is on the verge of expanding beyond simply an alternative mechanism for making a payment.

This report evaluates the technologies, solutions, applications, use cases and case studies involving the combination of social media/networking and mobile commerce. It identifies market opportunities and forecasts through 2016. This research also identifies key issues and opportunities as mobile commerce and social networking merge. It also evaluates potential future mobile social commerce applications.

Key Findings

  • Identify the market opportunities and forecasts revenue to 2016
  • Analysis of worldwide social media adverting markets and potential revenues
  • Analysis of the current and the future market for mobile commerce applications
  • Understand global market dynamics through analysis of specific regions and countries
  • Identify key issues and opportunities including the effect of social media on the mobile commerce industry

Audience:

  • Mobile communications infrastructure providers
  • Mobile commerce and social media companies
  • Mobile Value-added Service (VAS) application providers
  • Application developers, middleware providers and integrators
  • M-commerce
  • M-commerce Application Overview
  • I-Mode portal
  • Mobile Banking Service
  • Webraska's Smart Zone Platform
  • Proliferation of Mobile Devices
  • Convergence of Mobile Telecommunication Networks and the Internet
  • The Importance of M-commerce
  • M-commerce Technologies
  • Mobile Commerce Technology Overview
  • Communication Technology
  • GSM
  • GPRS and EDGE
  • UMTS
  • Fourth-Generation Technologies
  • Bluetooth
  • Global Diffusion Patterns of M-Commerce Technology
  • The Evolution of Wireless and Mobile Networks
  • Overview
  • Advantages of Wireless Networks
  • Popularity
  • Mobility
  • Ease of Deployment
  • First Generation of Mobile Telecommunications (1G)
  • Second Generation Mobile Telecommunications (2G)
  • SIM
  • Speech Coding
  • Authentications and Security in GSM networks
  • WAP (Wireless Applicant Protocol)
  • Mobile Telecommunications third generation
  • Characteristics of 3G Systems
  • The Evolution of the 3G System
  • Applications in 3G system
  • Summary
  • Mobile 4th Generation and Beyond
  • Target of 4G System
  • Applications and Services of 4G Systems
  • Tele Presence
  • Information Access
  • Inter-Machine Communication
  • Intelligent Shopping
  • Location-Based Services
  • Globalization of Products
  • Communicating Appliances
  • Standardization Diversification
  • Summary
  • Features of Mobile Commerce
  • Ubiquity
  • Reachability
  • Localization
  • Personalization
  • Dissemination
  • Conclusion
  • Information Exchange Technology
  • HTML
  • XML
  • WML
  • SMS
  • Location Identification Technology
  • M-Commerce Value chain
  • Main Participants in Mobile Commerce
  • Mobile Commerce Payment Methods and Security
  • Payment Methods
  • Requirements of Mobile Commerce Security
  • Basics of Security
  • Payment Methods in M-Commerce
  • Content Download
  • Point of Sale
  • Content on Device
  • Mobile Payment Methods
  • "In-Band" Payment Method
  • Proximity
  • Common Issues of Mobile Payment
  • Payment Lifecycle
  • Conclusion
  • The Secure Authentication Infrastructure for Mobile Users
  • Different Secured Connections
  • Authentication
  • Access Rights
  • Payment Credentials
  • Privacy of Communication
  • Integrity of Message Exchanges
  • Anonymity
  • Authentication Methods and Protocols
  • Symmetric Authentication
  • Asymmetric Authentication,
  • Authentication Based on Biometric Information
  • Requirements for Mobile Commerce Authentication
  • Password-Based Authentication with Support for Public Key Technology
  • Protocol Description
  • Verification of the Authentication Requirements
  • Symmetric Cryptography (SIM-Based Authentication)
  • Public Key Cryptography
  • Digital Signatures
  • Certificate Authorities
  • Combining Public and Secret Key Cryptography
  • Authentication Codes
  • WAP Security (WIM module)
  • Social Media and M-commerce
  • Introduction
  • Social Networks
  • Social Networking
  • Social Media
  • Location-Based Services and Social Media
  • LBS in General
  • Techniques
  • Cell ID-based Location
  • Terminal-Based Location Techniques
  • Global Positioning System (GPS)
  • GPS Disadvantages
  • Location Architecture and Interfaces
  • Protocols Based on Plain-Text XML
  • Roaming Location Protocol (RLP)
  • Differences between MLP and RLP
  • Adding Location Value
  • Applications and Content
  • Gaming
  • Globalization of Products
  • Communicating Appliances
  • Standardization Diversification
  • Summary
  • Facebook
  • Facebook Pages
  • Facebook Advertising Methods
  • The Future of Facebook
  • Twitter
  • SWOT Analysis of Twitter
  • The Future of Twitter and how to attract Followers
  • Video Streaming Websites
  • Introduction
  • How to Benefit From YouTube
  • The Future of Video Streaming Websites
  • MySpace
  • Introduction
  • Advertising on MySpace and Events
  • eBay
  • Wikis
  • Yahoo! Groups VS LinkedIn Groups
  • LinkedIn
  • LinkedIn Groups
  • LinkedIn Answers
  • Mobile-Local Search Providers
  • Google +
  • Introduction
  • Google Plus in Branding
  • Google + Circles
  • Hangout
  • Google + Advertising
  • How Can Google + Make Better Advertising ways
  • Case Study: How Social Media will affect the Future of M-Commerce
  • Social Media and Purchasing Decision
  • Introduction
  • Conclusion
  • Mobile Commerce Applications and Social Media
  • How to Improve M-Commerce with Social Media
  • The Future of Mobile Commerce
  • Wireless Communications in the Future
  • Services and Applications
  • Spectrum, and Unlicensed Bands
  • Integrity, Privacy, and Security
  • Development in China and Other NICs
  • Other Challenges
  • Different Wireless Systems
  • Summary
  • Case Study 2: Which Social Media to Advertise on (Start up companies) and Which M-commerce Applications to use
  • Social Media Advertising Risks
  • How to Start Social Media Advertising
  • Competitors Relationship
  • Social Media Initiatives at the Company Level versus Social Media Activities
  • Worldwide Market Profits for Advertising for Social Media Web Sites
  • The World Market Revenue Potential 2011
  • World Market Revenue Potential 2011-2016
  • Social Media Web Sites Revenue Potential in Africa
  • Social Media Web Sites Revenue Potential in Africa 2011-2016
  • Social Media Web Sites Revenue Potential in Europe
  • Social Media Web Sites Revenue Potential in Europe 2011-2016
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