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Asia/Pacific (Excluding Japan) Mobile Music Review: Device Makers Seize Initiative

  • Publication Date:February 2009
  • Publisher:IDC
  • Product Type: Report
  • Pages:25

Asia/Pacific (Excluding Japan) Mobile Music Review: Device Makers Seize Initiative

This IDC study shows the experiences of the mobile music market in this period of change, with mobile phone makers mounting aggressive efforts in both the device and service segments. The shipments of MP3-capable phones are expected to double over the next five years. At the same time, device makers including Nokia, Sony Ericsson, and Motorola move into music services.

"Apart from competition between device makers and operators, wider factors including piracy and the current economic slump mean that the digital music pie may not grow fast enough to fully sustain this interest. Ultimately, a Darwinism process will take place as some business models adapt to survive, while others inevitably fail," says Aloysius Choong, research manager, Personal Systems, IDC Asia/Pacific.

  • IDC Opinion
  • In This Study
    • Methodology
      • Supply-Side Research
        • Secondary Sources
      • End-User Research
  • Situation Overview
    • 2008 - Devices and Content Come Together
      • Nokia Focuses on Services and Launches Products
      • Sony Ericsson Introduces PlayNow
      • Motorola Snaps Up Soundbuzz
      • Apple's iPhone Comes to Asia
    • 2008 - Mobile Phone Technology Trends
      • Efforts at Improving Usability
      • Figure: Motorola ROKR E8
      • Figure: Nokia N96
        • Proliferation of Accessories
        • Figure: Sony Ericsson MBW-200
        • Rise of Radio
        • Figure: Penetration of FM Radio and Digital Music Playback in Mobile Phones, 1Q07-3Q08
        • Growing Storage Needs
        • Figure: Mobile Phone Shipments by Embedded Memory, 1Q07-3Q08
        • Figure: Mobile Phone Shipments by Expansion Type, 1Q07-3Q08
        • Figure: Percentage of Mobile Phones with Expansion Capability by Price Band, 3Q08
    • 2008 - Consumer Trends
    • Figure: Ownership of Music Capabilities
    • Figure: Usage of Digital Music Playback
    • Figure: Usage of FM Radio
    • Figure: Importance of Various Features in Mobile Phones
    • Figure: Importance of MP3 Playback in Mobile Phones
  • Future Outlook
    • The Mobile Music Business Model
    • Forecast and Assumptions
    • Figure: Asia/Pacific (Excluding Japan) Shipments of Music Phones, 2006-2011
    • Market Context
    • Table: Asia/Pacific (Excluding Japan) Mobile Phone Market, 2007-2012: Comparison of the 2007 and 2008 Forecast (M)
  • Essential Guidance
  • Learn More
    • Related Research
    • Synopsis
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