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Spotlight on the HispanicWireless Teen
The 12-17 US Hispanic TeenWireless Subscribers, Revenue, ARPU and Content

Spotlight on the HispanicWireless Teen The 12-17 US Hispanic TeenWireless Subscribers, Revenue, ARPU and Content

The US 12-17 Hispanic Wireless teen market is 2.5 million subscribers, or roughly 16% of the overall market US teen market. A recent study conducted by MultiMedia Intelligence concluded that savvy operators should tailor nuanced product and subscription offerings specifically for US Wireless teen Hispanics. Not only is the US Hispanic teen wireless market sufficient large enough that operators can maximize revenues presently, but operators can also build brand-equity for longer-termed relationships.

Like the overall US teen wireless market, US Hispanic teens have a higher ARPU than the adult demographic. However, while the US teen wireless market is nearly saturated, the Hispanic teen market is still in a growth stage. Also, Hispanic wireless teens have different approaches to advanced-telephony services and multimedia applications. MultiMedia Intelligence believes that specifically crafted ad-campaigns, feature-sets and subscription offerings can win business currently and build brand-equity to teen Hispanic wireless subscribers in the future.

"Spotlight on the Hispanic Wireless Teen: The 12-17 US Hispanic Teen Wireless Subscribers, Revenue, ARPU and Content" analyzes the US Hispanic 12-17 year old teen wireless market in terms of:
  • Subscribers, ARPU, revenue and what kind of uses that Hispanic teens prefer for their cell phones.
  • Forecasts and segmentation are provided on an annual and a quarterly basis by age and gender.
  • The research relies on the strength of supply side models of MultiMedia Intelligence and primary-based survey data of 1,383 US teens annually from the Simmons National Consumer study, a product of Experian Consumer Research. The result is integrated research, creating exceptional insights on an under researched market.

This research is a result of MultiMedia Intelligence's strategic partnership with Experian. The partnership combines MultiMedia Intelligence's vast industry expertise, market sizing and forecasting models and databases with Experian's in-depth data on consumer behavior, psychographics, lifestyles, opinions and attitudes. Together, MultiMedia Intelligence and Experian deliver industry-first market segmentation, insights and forecasts based on combined superior supply-side and demand-side views of the markets, never before offered in this data driven, data hungry market.

  • IntroductionMethodology
  • Wireless Subscriber Model
  • Mobile Handset Forecast Model and Database
  • Multimedia Content Model
  • Simmons National Consumer Survey
  • Subscribers
  • Subscribers by Age
  • Quarterly Subscribers by Age
  • Hispanic Teen Revenues and ARPU
  • US Hispanic Teen Female Cellular Revenues
  • US Hispanic Teen Male Cellular Revenues
  • Quarterly Revenues
  • US Hispanic Teen Wages and Financial Arrangements
  • Do you have Plastic?
  • US Hispanic Teen Cell Phone User Preferences
  • Advanced Telephony Features
  • Bluetooth, Music and Multimedia Functionality
  • List of Figures
    • Figure 1. MultiMedia Intelligence's Video Content Matrix
    • Figure 2. US 12-17 Teen and US Teen Hispanic Cellular Subscribers
    • Figure 3. Growth Rate of US 12-17 Teen and US 12-17 Teen Hispanic Cellular Subscribers
    • Figure 4. US 12-17 Teen Hispanic Subscribers by Gender and Age
    • Figure 5. Female Hispanic Teen 12-17 Subscribers by Age
    • Figure 6. Male Hispanic Teen 12-17 Subscribers by Age
    • Figure 7. US 12-17 Hispanic Teen Subscriber Rates by Quarter
    • Figure 8. US 12-17 Hispanic Teen Quarterly Subscribers by Gender
    • Figure 9. US 12-17 Teen Female Hispanic Quarterly Subscribers by Age
    • Figure 10. US 12-17 Teen Male Hispanic Quarterly Subscribers by Age
    • Figure 11. US 12-17 Teen and Hispanic Teen Yearly Cellular Revenues
    • Figure 12. Growth Rate of US Teen 12-17 Revenues Compared to US Teen 12-17 Hispanic Revenues
    • Figure 13. US 12-17 Hispanic Teen Revenues by Gender
    • Figure 14. US Teen 12-17 Female Hispanic Revenues by Age
    • Figure 15. US Teen 12-17 Male Hispanic Revenues by Age
    • Figure 16. 2007 US Hispanic Teen 12-17 Comparison of Revenues by Age and Gender
    • Figure 17. 2007 US Hispanic Teen 12-17 Comparison of Revenues by Age and Gender
    • Figure 18. US Hispanic Teen Revenue and ARPU
    • Figure 19. US Hispanic Teen 12-17 Quarterly Revenues
    • Figure 20. US Hispanic Teen 12-17 Revenues by Quarter and Gender
    • Figure 21. US Hispanic Female Teen 12-17 Quarterly Revenues by Age
    • Figure 22. US Hispanic Male Teen 12-17 Quarterly Revenues by Age
    • Figure 23. US Hispanic Teen 12-17 Mobile Operator of Choice
    • Figure 24. US Hispanic Teen 12-17 Mobile Handset of Choice
    • Figure 25. US Hispanic Teen 12-17 Cell Phone Ownership Compared to Employment
    • Figure 26. US Hispanic Teen 12-17 Weekly Salary Breakdown
    • Figure 27. US Hispanic Teen 12-17 Percentage of ATM Card Ownership
    • Figure 28. US Hispanic Teen 12-17 Percentage of Credit Card Ownership
    • Figure 29. Comparison of Call Blocking between US Hispanic Teens and US Teens
    • Figure 30. Comparison of Call-Forwarding between US Hispanic Teens and US Teens
    • Figure 31. Comparison of Three-way Calling between US Hispanic Teens and US Teens
    • Figure 32. Comparison of Push-to Talk Calling between US Hispanic Teens and US Teens
    • Figure 33. Comparison of Nationwide Coverage between US Hispanic Teens and US Teens
    • Figure 34. Comparison of Text Messaging between US Hispanic Teens and US Teens
    • Figure 35. Comparison of Bluetooth between US Hispanic Teens and US Teens
    • Figure 36. Comparison of Downloadable Ringtones between US Hispanic Teens and US Teens
    • Figure 37. Comparison of MP3 Music Player Ownership between US Hispanic Teens and US Teens
    • Figure 38. Comparison of Camera Feature between US Hispanic Teens and US Teens
    • Figure 39. Comparison of Camcorder Feature between US Hispanic Teens and US Teens
    • Figure 40. Comparison of Games Feature between US Hispanic Teens and US Teens
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