Google vs. Carriers
SWOT Analysis and Future of Telecom and Commerce

Google vs. Carriers SWOT Analysis and Future of Telecom and Commerce

It is no secret that Google has expanded beyond its core search business to expand into numerous telecom and ICT areas including applications, commerce, content, and communications.  What is less obvious is that there are certain areas that Google is positioned to take significant market share and even potentially dominate.  With their own core service offerings becoming increasingly commoditized, the existing
carriers (traditional wireline/fixed and wireless network operators) cannot afford to neglect certain high revenue growth and profitable business opportunities that Google may assume in absence of credible competition.

This report evaluates current trends and predicts the future of several key areas including mobile commerce, mobile marketing, social commerce, over-the-top (OTT)  service deployment, alternatives to traditional communications, and more.  This  research includes SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for Google vs. the Carriers.  This report is a must-read for anyone within the carrier ecosystem including their vendors, partners, support service providers, device manufacturers, and of course the carriers themselves.

Target Audience:

• Google and their competitors
• Media companies and portals
• Incumbent network operators
• Banks and other financial institutions
• Application development companies
• Mobile marketing/commerce companies
• Telecommunications infrastructure providers
• Wireless device and personal electronics companies

1.0     EXECUTIVE SUMMARY

2.0     INTRODUCTION
2.1     GOOGLE IN TELECOMMUICATION: CLOUD AND APPLICATIONS
2.1.1   GOOGLE IN THE CLOUD: POTENTIAL NETWORK ADVANTAGES
2.1.2   GOOGLE IN THE CLOUD: INCUMBENT NETWORK OPERATOR IMPLICATIONS
2.1.3   GOOGLE APPLICATIONS AS A PLATFORM TO INCUMBENT OPERATORS' NETWORKS
2.2     GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS
2.2.1   MOBILE COMMERCE IN GOOGLE CLOUDS
2.2.2   ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE
2.2.3   GOOGLE WALLET AND ITS SWOT ANALYSIS
2.2.4   GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT
2.2.5   PAYPAL AND GOOGLE WALLET

3.0     ANDROID IMPACT ON TELECOMMUNICATIONS
3.1     ANDROID APPLICATIONS ANALYSIS
3.1.1   SWOT ANALYSIS FOR THE ANDROID OS
3.2     MARKET OVERVIEW
3.2.1   MARKET FORECAST
3.2.2   MARKET SHARE
3.2.3   MARKET ANALYSIS
3.2.4   MARKET PREDICTIONS
3.2.5   BUSINESS OPPORTUNITIES
3.2.6   TRENDS IN MOBILE SOFTWARE DEVELOPMENT
3.2.7   MOBILE CLOUD SOFTWARE DEVELOPMENTS
3.2.8   APPLICATION BILLING
3.2.9   HANDSET BUSINESS TRENDS
3.3     ANDROID OS FUTURE
3.3.1   ANDROID HARDWARE DEVELOPMENTS
3.3.2   CONCLUSION
3.4     GOOGLE IN SOCIAL COMMERCE
3.4.1   MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS
3.4.2   GOOGLE+ AND LOCATION SERVICES
3.4.3   FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING
3.4.4   SWOT ANALYSIS GOOGLE+ VS FACEBOOK IN MOBILE COMMERCE AND SOCIAL SELLING
3.5     THE FUTURE OF GOOGLE STRATEGY IN SOCIAL SELLING AND SOCIAL ADVERTISING
3.5.1   GOOGLE+ TO TAKE OVER FACEBOOK

4.0     GOOGLE AS A CARRIER SWOT ANALYSIS
4.1     SWOT ANALYSIS
4.1.1   STRENGTHS
4.1.2   WEAKNESSES
4.1.3   OPPORTUNITIES
4.1.4   THREATS
4.2     THE TELECOMMUNICATION MARKET WORLDWIDE
4.3     IS IT A GOOD IDEA FOR GOOGLE TO PENETRATE THE TELECOMMUNICATION MARKET?
4.3.1   VOIP PROVIDERS
4.3.2   INCUMBENT OPERATORS THREATS
4.3.3   VOICE OVER LTE (VOLTE) INDUSTRY
4.3.4   ALTERNATIVES TO VOLTE
4.3.5   PRESENCE
4.4     INCUMBENT OPERATORS AND LTE
4.4.1   BENEFITS LTE "DIABLE" VOIP VIA INCUMBENT OPERATORS
4.4.2   CONCLUSION

5.0     GOOGLE APPLICATIONS THAT AFFECT THAT TELECOMMUNICATION INDUSTRY
5.1     MOBILE ADVERTISING
5.1.1   NEW MOBILE ADVERTISING VENDORS CHALLENGE GOOGLE
5.2     GOOGLE APPLICATIONS PRODUCTS
5.3     LOCATION COMMERCE AND GOOGLE APPLICATIONS

6.0     GOOGLE STRATEGIC DIRECTION IN THE MOBILE MARKET
6.1.1   RECENT EVENTS AFFECTS GOOGLE STRATEGIES
6.2     APPLICATIONS FOR MARKETERS
6.3     GOOGLE COMPUTE ENGINE

7.0     GOOGLE AND THE FUTURE DIRECTION OF TELECOM
7.1     NETWORK NEUTRALITY
7.1.1   GOOGLE'S BROADBAND NETWORK
7.2     GOOGLE AND M-COMMERCE
7.2.1   GOOGLE MAPS
7.2.2   GOOGLE LATITUDE
7.3     GOOGLE DRIVE
7.3.1   CLOUD-BASED MOBILE PAYMENT
7.3.2   PAYPAL CLOUD BASED MOBILE PAYMENT
7.3.3   MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC  OR CLOUD-BASED PAYMENTS?)
7.3.4   CONCLUSION

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