MVNO Business Plan

Publication Date	January 2007
Publisher	Mind Commerce
Product Type	Report
Pages	50
ISBN Number	not applicable
Product Code	MIC00014

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£845.00
approximately: $1,492 | €1,071

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Summary

This report is a complete business plan based on the launch of an illustrative MVNO known as Vibe. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation, marketing strategy and product differentiation. Also included is go-to-market strategy, distribution and replenishment plans, comparison of prepaid MVNO's in Europe versus US and much more.

Content

1. Executive Summary
- A. The Business
- B. The Strategy
- C. The Market
- D. The Management
- E. The Financials
- F. Company Mission
2. The Business
- A. Description Of Services
- B. Target Market
- C. Services Offered - Primary Revenue Drivers
- D. Potential Future Services - Alt Revenue Sources
- E. Distribution, Purchasing And Refills
- F. Starter Package
- G. Handsets And Hardware
- H. Gsm System And The Sim-Card
- I. The Web-Site And Customer Interface
- J. Back-Office And Customer Care
- K. The Network Operator
- L. Regulatory
- M. Churn
- N. The Company
3. The Market
- A. Us Wireless Market
- B. Prepaid Markets
4. The Opportunity
- A. Opportunity
- B. Strategy
- C. Forecast
5. Marketing Plan
- A. General Overview
- B. Marketing Ideas
- C. Initial Market Segments And Strategic Considerations
- D. Partnering And Co-Branding
- E. Loyalty Program
6. Financial Overview
- A. Revenue Streams & Cost Considerations
- B. Revenue Growth
- C. Financial Projections
- D. Funding
- E. Exit Strategy
7. Potential Market Segments (Ad. 1)
8. The Management Team And Partners (Ad. 2)
- A. Management
- B. Board Of Advisors And Partners
- C. Partners
9. Competition (Ad. 3)
- A. General Overview
- B. Prepaid Players
- C. Swot Analysis
- D. Prepaid Competition Analysis
- Europe Vs. United States (Ad. 4)
- E. General Overview
10. The Mobile Virtual Network Operator (Ad. 5)
- A. General Overview
11. Case Studies (Ad. 6)