Broadcasting & Cable TV in Italy

Publication Date	October 2008
Publisher	Datamonitor
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	DAT00643

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Summary

Datamonitor's Broadcasting & Cable TV in Italy industry profile is an essential resource for top-level data and analysis covering the broadcasting & cable tv industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

Contains an executive summary and data on value, volume and/or segmentation
Provides textual analysis of the industrys recent performance and future prospects
Incorporates in-depth five forces competitive environment analysis and scorecards
Includes a five-year forecast of the industry
The leading companies are profiled with supporting key financial metrics
Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by value and/or volume
Five forces scorecards provide an accessible yet in depth view of the markets competitive landscape

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using constant 2007 annual average exchange rates.

Europe comprises of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Content

Executive Summary
Chapter 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
Chapter 2 Market Value
Chapter 3 Market Segmentation I
Chapter 4 Market Segmentation Ii
Chapter 5 Five Forces Analysis
- 5.1 Summary
- 5.2 Buyer Power
- 5.3 Supplier Power
- 5.4 New Entrants
- 5.5 Substitutes
- 5.6 Rivalry
Chapter 6 Leading Companies
- 6.1 Rai Radiotelevisione Italiana S.P.A
- 6.2 Mediaset Spa
- 6.3 Vivendi
Chapter 7 Market Forecasts
- 7.1 Market Value Forecast
Chapter 8 Macroeconomic Indicators
Chapter 9 Appendix
- 9.1 Methodology
- 9.2 Industry Associations
- 9.3 Related Datamonitor Research
List Of Tables
- Table 1: Italy Broadcasting & Cable Tv Market Value: $ Billion, 2003-2007
- Table 2: Italy Broadcasting & Cable Tv Market Segmentation I: % Share, By Value, 2007
- Table 3: Italy Broadcasting & Cable Tv Market Segmentation Ii: % Share, By Value, 2007
- Table 4: Key Facts: Rai Radiotelevisione Italiana S.P.A
- Table 5: Key Facts: Mediaset Spa
- Table 6: Key Financials: Mediaset Spa
- Table 7: Key Facts: Vivendi
- Table 8: Key Financials: Vivendi
- Table 9: Italy Broadcasting & Cable Tv Market Value Forecast: $ Billion, 2007-2012
- Table 10: Italy Size Of Population (Million) , 2003-2007
- Table 11: Italy Gdp (Constant 2000 Prices, $ Billion), 2003-2007
- Table 12: Italy Inflation, 2003-2007
- Table 13: Italy Exchange Rate, 2003