Striving For Efficiency In Multi Channel Broadcast Distribution (Strategy Focus)

Publication Date	September 2007
Publisher	Datamonitor
Product Type	Brief
Pages	13
ISBN Number	not applicable
Product Code	DAT08952

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Summary

Introduction

This brief outlines the key strategies employed by broadcasters to remain competitive in an increasingly challenging television landscape. This brief focuses on broadcast systems realignments and new technologies to bridge the gap between business and IT infrastructure objectives. This entails using broadcast systems as a critically important tool in the fight to retain competitive advantage.

Scope

Outlines key strategies broadcasters are employing to remain competitive.
Highlights
broadcasters' sentiment with regards to multi-platform distribution and the transition towards file-based workflows.

Highlights

As digital workflows grow in maturity and reliability, employers of digital workflows are able to enjoy a potential return on investment (ROI) through cost reductions, faster time to markets and ease in repurposing content.

Traditional broadcasters are no longer competing solely against their peers. Convergence in communications systems, dramatic growth in residential broadband penetration, user-generated content (UGC) and shifting consumer habits are requiring traditional broadcasters to re-evaluate their distribution strategies.

A primary challenge associated with the looming transition to an HD-based broadcast environment is the integration with SD infrastructures. While HD infrastructure developments are addressed in the technology focus brief of this theme, it is important to highlight some of the issues facing broadcast engineers as they move towards a structure.

Reasons to Purchase

Understand broadcaster sentiment from primary end-user research.
Comprehend challenges and concerns facing broadcasters over the next 12 months.

Content

Catalyst
Summary
Analysis
- from sneakernet to digital workflows: boosting efficiencies and lowering costs
- Outlining digital workflows: no two broadcasters' demands are the same
- Multi-platform and multi-channel distribution help drive the transition towards file-based workflows
- Strong opportunity to continue to work towards a tapeless environment
- Systems standardization is a key strategy to reduce the complexity of broadcast systems
- Broadcasters continue to move towards multi-channel and multi-platform distribution
- Broadcasters are continuing to move towards alternative platforms
- The multi-channel and multi-platform content challenge: codecs and formats
- Evolving the automation function for multi channel distribution
- Challenges remain for the transition to HD and managing digital archives
- Growth of HD content rampant in the US
- HD and SD workflow integration is expected to prove a challenge for broadcasters
- Managing multiple archives will be increasingly important
Actions
- Analyzing current workflows is the most crucial factor for creating integrated infrastructures
Appendix
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Figures
- Figure 1: Percentage of workflow operating in a 'tapeless' environment, 2007
- Figure 2: Strategic goals for broadcasters in Western Europe and North America, 2007
- Figure 3: Percentage of IT budget invested into new alternative distribution channels, 2007
- Figure 4: Percentage of content produced in HD, reported by broadcasters, 2007
- Figure 5: Broadcasters plans to digitize back catalogue video assets, 2007