Technological Enablers For Managing Broadcasting Content (Technology Focus)

Publication Date	September 2007
Publisher	Datamonitor
Product Type	Brief
Pages	12
ISBN Number	not applicable
Product Code	DAT08950

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Summary

Introduction

This brief highlights the key technological developments that are set to transform the broadcast value chain. As competition increases in the broadcasting sector, market players are looking to ensure that they implement strategies and technologies to help them remain competitive. This includes reducing costs, boosting efficiency and expanding services through implementing effective technology.

Scope

Outlines different storage and server architectures available in modern file-based production.
Highlights
multiple challenges present with regards to content formats and multi-platform distribution.
Addresses the necessity of business-IT alignment to enhance operational efficiency.

Highlights

There are a variety of benefits that arise from the transition towards centralized architectures including the ability to establish parallel workflows without creating multiple copies of a specific media asset.

Asset management systems are one of the most important applications in the modern broadcast infrastructure environment. The movement towards a MAM system essentially transforms physical handling of media content to an automation-assisted method of handling media content.

Reasons to Purchase

Understand multiple types of 'digital' workflows as well as costs and benefits of each.
Comprehend key opportunities for traditional technology vendors in the broadcast sector.

Content

Catalyst
Summary
Analysis
- Major advantages exist for non-linear workflows in broadcast production architectures
- Traditional production architectures limit the effectiveness of content transportation
- Primarily server-based systems can create production silos and unnecessary asset duplication
- Reducing inefficiencies through centralized architecture solutions
- Challenges with the transition towards HD content: bit rates and encoders
- Integrating HD and SD into the same workflows
- Effective MAM is essential for handling content within production workflows
- Ingesting video for HD and multi-channel distribution: the trouble with formats
- MAM is a key toolkit to enhance operational efficiencies
- Establishing an effective MAM system through careful analysis and planning
- Open standards, particularly MXF, represent a significant opportunity to boost productivity
- Aligning business IT and broadcast engineering for competitive advantage
- Building a core integrated infrastructure for IT and business alignment
- Utilizing SOA to bridge the gap between business and IT goals
Actions
- Understanding new languages: highlighting IT, broadcasting and business demands will prove crucial
Appendix
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Figures
- Figure 1: Basic overview of centralized storage-based production and workflows
- Figure 2: HD video input standards
- Figure 3: The alignment gap between business goals and IT infrastructure