U.S. Digital Cable, Satellite, and Telco TV Subscriber 2009-2013 Forecast

Publication Date	March 2009
Publisher	IDC
Product Type	Report
Pages	24
ISBN Number	not applicable
Product Code	IDC07395

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Summary

This IDC study provides an analysis of the U.S. digital cable, satellite, and telco TV market and a forecast of digital subscribers through 2013. Subscribers are broken down by operator to show the market shares of the industry's major service providers and to illustrate the relative positioning of each market segment for 2003 and 2013. The analysis addresses the competition between cable and satellite and the emerging threat presented by telcos that are beginning to offer multichannel pay services. Included is a discussion of the key factors that will impact service provider competition. The impact of Internet video is also addressed. The forecast is broken down by digital cable, satellite, and telco TV subscribers and covers the years 2003-2013.

"The growth of telco TV has fundamentally changed the U.S. pay TV services market," says Greg Ireland, research manager in IDC's Consumer Markets program. "Even as satellite's growth has slowed, cable is under increasing threat from telco TV services that are already contributing to the erosion of cable's share of the market."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Segments Covered
- Market Highlights
  - Subscriber Share
  - Figure: U.S. Cable, Satellite, and Telco TV Subscriber Share by Technology, 2008
  - Figure: U.S. Household Share by Pay TV Technology, 2008
  - Figure: U.S. Cable, Satellite, and Telco TV Subscriber Share by Operator, 2008
  - Digital Subscriber Share
  - Figure: U.S. Digital Subscriber Share by Technology, 2008
  - Figure: U.S. Digital Subscriber Share by Operator, 2008
  - Cable
  - Figure: U.S. Cable Subscriber Share by Operator, 2008
  - Figure: U.S. Digital Cable Subscriber Share by Operator, 2008
  - Table: U.S. Digital Cable Subscribers by Operator, 2008 (M)
  - Table: U.S. Digital Cable Penetration, 2002-2008
  - Satellite
  - Table: U.S. Digital Satellite Subscribers by Operator, 2008
  - Table: U.S. Digital Satellite Operator Net-New Subscriber Additions, 2003-2008 (M)
  - Table: U.S. Satellite Operator Subscriber Share, 2002-2008 (%)
  - Telco/IPTV
Future Outlook
- Market Dynamics
  - Cable
  - Satellite
  - Telco
- Threats from Internet Video
- Forecast and Assumptions
- Table: U.S. Digital Cable, Satellite, and Telco TV Subscribers, 2003-2013 (M)
- Table: Key Forecast Assumptions for the U.S. Digital Cable, Satellite, and Telco TV Subscriber Market, 2009-2013
- Figure: U.S. Cable, Satellite, and Telco TV Subscriber Share, 2008 and 2013
- Figure: U.S. Cable, Satellite, and Telco TV Subscriber Share by Technology, 2013
- Figure: U.S. Household Share by Pay TV Technology, 2013
- Figure: U.S. Multichannel Pay TV Subscribers by Technology, 2003-2013
- Market Context
- Table: U.S. Digital Cable, Satellite, and Telco TV Subscribers, 2003-2013: Comparison of May 2007 and March 2009 Forecasts (M)
- Figure: U.S. Digital Cable, Satellite, and Telco TV Subscribers, 2003-2013: Comparison of May 2007 and March 2009 Forecasts
Essential Guidance
Learn More
- Related Research
- Synopsis