The Changing Landscape of Digital Mapping

Content

• 1. Executive summary
  • 1.1 Introduction
  • 1.2 Conclusions
• 2. Market overview
  • 2.1 Introduction
  • 2.2 The acquisition of map suppliers - Will ownership matter?
  • 2.3 The commoditisation of maps - Will consumer needs change?
  • 2.4 Usegenerated maps - Will business models be affected?
• 3. The integration of new map content
  • 3.1 Introduction
  • 3.2 ADAS data - Enabling mabased safety applications
  • 3.3 Dynamic information - Providing journespecific advice
    • 3.3.1. Historical traffic information
    • 3.3.2. Points of Interest (POI)
  • 3.4 Pedestrian navigation - Incorporating pedestrian content
  • 3.5 Rich visual images - Improving the 'look and feel' of navigation
• 4. The need for improved map updates
  • 4.1 Introduction
  • 4.2 Updating maps - Differences between Navteq and TeleAtlas
  • 4.3 Delivering updates - Providing a seamless experience
    • 4.3.1. PC-based map updates
    • 4.3.2. Ofthair incremental map updates
• List of figures
  • Figure 1. New content brings new opportunities and new challenges
  • Figure 2. EU growth in the sales of consumer devices with embedded digital maps
  • Figure 3. Outline of Navteq and TeleAtlas ADAS map data
  • Figure 4. Benefits of embedding historical traffic data in digital maps
  • Figure 5. Overview of POIs currently available to drivers
  • Figure 6. Pedestrian navigation attributes being integrated into digital maps
  • Figure 7. Audi Q5 with 3D map rendering
  • Figure 8. TomTom MapShare process