The Impact of Recession on The Navigation Market

Content

• 1. Executive summary
  • 1.1 Introduction
  • 1.2 Summary of conclusions
  • 1.3 Change in market growth
    • 1.3.1 Embedded navigation
    • 1.3.2 Portable navigation devices
• 2. Embedded navigation
  • 2.1 Introduction
  • 2.2 Effect of declining car sales
  • 2.3 Is locost navigation the right solution?
    • 2.3.1 Locost systems planned for 2009
    • 2.3.2 Keeping up with PNDs and Smartphones
• 3. Portable navigation devices
  • 3.1 Background
  • 3.2 Increase in sales but decrease in profits
  • 3.3 The changing PND landscape
    • 3.3.1 Transition from hardware to software
    • 3.3.2 Connected navigation
• 4. Smartphone Navigation
  • 4.1 Introduction
  • 4.2 How big a threat is smartphone navigation to PND?
  • 4.3 Future outlook
• List of Figures
  • Fig. 1 Market forecast for embedded navigation in Europe
  • Fig. 2 Market forecast for PNDs in Europe
  • Fig. 3 Market forecast for smartphone navigation in Europe
  • Fig. 4 Project car sales in Western Europe
  • Fig. 5 Market trend for embedded OE navigation systems
  • Fig. 6 Projected car sales in Western Europe
  • Fig. 7 PND market share in Europe
  • Fig. 8 Estimated PND sales in Europe
  • Fig. 9 PND evolution within the automotive industry
  • Fig. 10 Availability of TomTom LIVE service across Europe
  • Fig. 11 Projected GPS-enabled smartphone market growth in Europe
  • Fig. 12 Comparison of smartphones and PNDs for icar navigation