"Insight Economy" Draws Closer Via IBM's Information On Demand Initiative

Customers' need to better manage and exploit their information assets has reached a critical stage. To address this need, IBM has launched a sweeping Information On Demand (IOD) initiative which combines many elements of its software, research and consulting portfolios, and complements the vendor's equally ambitious SOA initiatives.

This report explores IBM's IOD strategy, with an emphasis on the software portfolio and the consulting services that the company is bringing to bear in this area. It examines the range of software products and technologies that IBM is corralling under its IOD initiative as well as some of IBM's IOD services activities. It concludes with our take on IBM's prospects in this critical market.

Read this Report to Learn:

• Why a "perfect storm" of factors has made the need to get a handle on their diverse and distributed information assets a critical priority for many IT customers;
• How a combination of factors, including the arrival of relevant standards, is opening opportunities for IT customers and their vendors to better manage information throughout its useful lifecycle;
• How IBM is marshalling its broad array of software and services assets to mount an Information On Demand initiative that complements its service-oriented architecture efforts; and
• Why the breadth of IBM's capabilities-while posing some challenges for the vendor-put it in position to lead the race to deliver comprehensive information management solutions.