Navigation for the App Generation

Content

• 1. Executive summary
  • 1.1 Introduction to the Navigation research stream
  • 1.2 Introduction to this report
  • 1.3 Summary of conclusions
• 2. The navigation landscape
  • 2.1 Introduction
  • 2.2 Embedded navigation
  • 2.3 Portable Navigation Devices
  • 2.4 Smartphone navigation
• 3. Dawn of the navigation app era
  • 3.1 Introduction
  • 3.2 Navigation apps
    • 3.2.1. Oboard navigation
    • 3.2.2. Ofboard navigation
  • 3.3 Technical constraints
• 4. Meeting the demands of the app generation in the car
  • 4.1 Changes in useattitudes
    • 4.1.1. Hardware replacements to software updates
    • 4.1.2. One sizfitall packages to complete personalisation
  • 4.2 New concepts from the Smartphone market
  • 4.3 Making use of apps in the car
    • 4.3.1. Unique benefits of OE embedded systems
    • 4.3.2. The shift towards an icar app environment
    • 4.3.3. Smartphones to complement or compete with icar systems?
  • 4.4 Future outlook
• List of figures
  • Figure 1. Impact of apps on the embedded navigation industry
  • Figure 2. Market forecast for embedded navigation in Western Europe
  • Figure 3. Market forecasts for PNDs in Western Europe
  • Figure 4. Market forecast of apcapable Smartphones in Western Europe
  • Figure 5. The concept of apps - from conception to download
  • Figure 6. Navigation apps - functionality and business models
  • Figure 7. Oboard navigation apps for the iPhone
  • Figure 8. Comparison between Navigon's PND and its navigation apps
  • Figure 9. Ofboard navigation apps for the iPhone
  • Figure 10. TomTom icar navigation dock for the iPhone
  • Figure 11. Shift in consumer attitude towards software updating
  • Figure 12. TomTom LIVE vs iPhone apps for connected navigation
  • Figure 13. User expectations from navigation systems in Europe
  • Figure 14. Using Smartphones to provide apfunctionality in the car
  • Figure 15. Opportunities and challenges in implementing apps in the car