Portable Navigation in China - Pnds and Smartphones

Content

• 1. Executive summary
  • 1.1 Introduction
  • 1.2 Summary of key points
• 2. Portable navigation in China
  • 2.1 Comparing sales of OE embedded, PND and Smartphone navigation
  • 2.2 Why is portable navigation growing in China?
    • 2.2.1. Spread of vehicle ownership to the middle classes
    • 2.2.2. Growth in Smartphone ownership
    • 2.2.3. Homgrown industry
    • 2.2.4. Consumer interest in new electronic products
    • 2.2.5. Price
• 3. Portable Navigation Devices - market analysis
  • 3.1 Sales forecasts
  • 3.2 The rate of growth is slowing
  • 3.3 PND sales in 2008
  • 3.4 Market share
  • 3.5 Pricing
  • 3.6 Market value
  • 3.7 Relationships with vehicle manufacturers
    • 3.7.1. PNDs supplied with vehicle manufacturer branding
• 4. Portable Navigation Devices - functionality
  • 4.1 Connectivity
    • 4.1.1. GPRS19
    • 4.1.2. FM radio
    • 4.1.3. CMMB
    • 4.1.4. DAB
  • 4.2 HumaMachine Interface (HMI)20
  • 4.3 Digital maps
    • 4.3.1. Piracy
• 5. Smartphones
  • 5.1 Smartphone sales in 200823
  • 5.2 Smartphone sales forecast
  • 5.3 Smartphone market share
  • 5.4 Smartphone navigation services
    • 5.4.1. CenNavi
    • 5.4.2. Mapabc MiniMap
    • 5.4.3. Microsoft Ditu
    • 5.4.4. Nokia
    • 5.4.5. ZorroGPS29
• 6. Appendix~ Leading Portable Navigation Device brands
  • 6.1 Shinco
  • 6.2 Garmin Goyou
  • 6.3 Mio
  • 6.4 Routon
  • 6.5 Cityonmap
  • 6.6 Eroda
  • 6.7 Malata
  • 6.8 Newsmy
  • 6.9 Caska
  • 6.10 Shenxingzhe
• List of figures
  • Figure 1. PNDs are being squeezed by OE embedded and Smartphone navigation
  • Figure 2. Comparison of sales estimates for OE embedded, PND and Smartphone navigation
  • Figure 3. China's importance in the global navigation market
  • Figure 4. PND shipments by China
  • Figure 5. Annual unit sales of PNDs
  • Figure 6. Sales growth rate for PNDs 2007-2010
  • Figure 7. PND sales in 2008
  • Figure 8. Top ten PND brands
  • Figure 9. PND market share 200914
  • Figure 10. PND market share by price range
  • Figure 11. Market value for PNDs in China
  • Figure 12. Vehicle manufacturers offering PNDs
  • Figure 13. Examples of PNDs branded with vehicle manufacturer logos
  • Figure 14. Delivery of traffic information to PNDs
  • Figure 15. HMI comparison between mainstream and low cost PNDs
  • Figure 16. Digital map supplier relationships
  • Figure 17. Smartphone sales 2008
  • Figure 18. Smartphone sales forecast
  • Figure 19. Smartphone market share
  • Figure 20. MiniMap service screenshots
  • Figure 21. Leading MiniMap service requests
  • Figure 22. MiniMap POI requests