Exploring Cellular Operators: Services, Applications andInfrastructure Guide
| Publication Date | November 2008 |
|---|---|
| Publisher | Mind Commerce |
| Product Type | Report |
| Pages | 57 |
| ISBN Number | not applicable |
| Product Code | MIC00038 |
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Summary
Introduction
For those looking for revenue where there is big money, working with cellular operator is an excellent choiceTypical cellular operator is serving millions of customers and each one of them spends millions of USD/Euro per month on voice, data and value-added content and applications.
Due to the tough competition and decrease in voice - initiated revenues, operators are in permanent search for new innovations and services to make the differentiation and increase non-voice revenuesThis is the big opportunity for companies aiming to make win-win situation and apply the operator with such new revenue sourceWhile there is huge potential, working with cellular operators is a quite complicated processThis publication is a guide to help companies in the process, from initial stages till successful commercial launch.
Key Findings
- Best ways for initiating contact with operators
- Knowing your partner - cellular operator organization structure
- Which way best fits your system: In-network installation or Hosted?
- Business models used by operators, and which best fits your system / application
- Cellular operators groups, and how to make smart decision choosing your next partner
- Typical project milestones - commercial, technical, marketing and administration issues
- Detailed list and explanation of the documentation you'll be have to prepare, from RFx's
- Issues to consider when offering web-based service: technical and marketing considerations
- Service life cycle management fully detailedCampaigns, registration, user interface and experience, charging methods
- Detailed list of potential revenue sources of interest to cellular operators and in which there are also cooperation opportunities
- Detailed list and explanation of the integration with provisioning, messaging, DWH, monitoring, maintenance and much more systems
- Issues to consider when offering handset-based service: handset capabilities, operation systems and mobile platforms, application signature process, application download process
Target Audience
- Entrepreneurs and start-up's
- Cellular operators
- Venture Capitalist's
- Consultants and analysts
- Service / System / Application providers
Content
- Introduction
- Key Findings
- Target Audience
- Cooperation Opportunities
- Voice Oriented
- Information
- Fun Tone
- Ring Tone
- IVR
- Voice Mail10
- Signaling / IN Based
- SMS
- MMS
- Location Based Services - LBS
- Mobile Instant Messaging - MIM
- Advertising
- Content Providing
- Content Delivery
- Content Optimization
- Content Streaming
- Cellular Browsing
- Users' Personal Contents Backup and Restore
- FMC and IMS
- Quality Assurance
- End to End User Experience
- Fraud Detection
- Revenue Loss (Billing Holes, Service Downtime ...)14
- Cellular Operators Worldwide in a Nutshell
- Groups
- Tier-x (1,2,3 ...) and What Does it Means
- Underlying Technologies
- Subscriber Statistics End Q1 2007
- Typical Cellular Operator Organization Structure
- Introduction
- Marketing Division
- Product17
- Marketing
- Handsets
- Segments Handling
- Sales
- Technologies Division
- Core Network
- Radio
- Signaling
- Data
- Data Networking
- QA
- IT
- Provisioning
- Billing
- CSR Tools
- DWH
- Alarm & Monitoring Tools
- Storage & DB's
- VAS
- Next Generation (3G, 4G etc)21
- Operations
- Monitoring and Control21
- Maintenance
- Customer Support / Customer Care
- Legal Department
- Procurement Department
- Administration (HR etc) Departments
- Initiating Contact with Cellular Operators
- Approaching the Marketing Department
- Approaching the Technological Department
- The Hybrid Option
- Business Models
- Licensing
- Revenue Share
- Fixed Price
- Typical Project Milestones
- Business and Commercial Issues
- RFx's
- Proposal27
- SoW (Statement of Work)27
- P.O. (Purchase Order)28
- Technical Issues
- PDR (Preliminary Design Review)28
- Detailed Design
- CDR (Critical Design Review)30
- Development30
- Installation - Lab System
- Integrations - Lab system
- Internal QA (Quality Assurance) - Lab System
- Customer QA - Lab System
- Repeating the Process with the Commercial System
- Administrative issues
- Documentation
- Training
- ATP
- Pilot31
- Legal and Procurement Issues
- How long does it Takes?
- Illustrative Gantt of the entire process
- Typical Project Documents
- RFx's
- MoU
- SoW
- Proposal
- Contract
- Purchase Order (P.O.)35
- Time Table / Schedule
- Detailed Design
- User Manual
- Maintenance
- Project Meetings / (Minutes of Meetings - MoM)37
- QA and Acceptance Documents
- Common in-network integrations expected for typical project
- Provisioning Systems
- Billing Systems
- DWH Systems
- Messaging Systems
- Short Message Service Center (SMSC)40
- Multimedia Message Service Center (MMSC)40
- Monitoring and Maintenance Systems
- Customer Support Systems
- Next Generation Networking(NGN)42
- Intelligent Network (IN) Systems
- IMS Systems
- Content Management and Download Systems
- Operators' Proprietary Systems
- Applications / Services Installation Modes
- Hosted
- In-Network
- Pros and Cons
- Service Life Cycle
- Informing the Customers About Service
- TV, Radio and newspapers campaigns
- SMS campaign
- Customer support46
- Service centers
- Operator's website
- Adding Users to Service
- Voice Initiated Process
- WAP Initiated Process
- Web Initiated Process
- SMS Initiated Process
- Using Service - User Experience
- By Website
- By Users' Handset47
- By CSR
- Charging
- Issues to Consider48
- Prepaid
- Postpaid
- Billing Cycles
- Promotions
- Note about Corporate Users
- Special Rates and Tariffs
- Monthly Fee
- Pay per Use
- Issues to consider when offering Web-based Service
- Technical Oriented Issues
- Technology Used for Building the Website
- Performance Issues
- Data Security Issues
- Supported Browsers
- Marketing Oriented Issues
- Supported Browsers
- Maintaining Operator's Website Guidelines
- Look and Feel52
- Accessibility
- Login
- Terms and Conditions
- Registration and De-registration
- Issues to consider when Offering Handset-based Service
- Handset Capabilities
- Screen: Size, Resolution, Colors, Touch?
- CPU Power & Memory
- Power / Battery Life
- SIM Card
- Surfing Speed
- WAP Support & Version
- Technology (GSM, 3G, CDMA, iDen ...)54
- Built-in Applications
- Interfaces
- MP3 / MP4 Player54
- GPS / A-GPS Support54
- Camera Capabilities
- Speaker(s)54
- User Interface
- Operation Systems / Mobile Platforms
- Java 2 Micro Edition - J2ME
- Symbian
- Windows Mobile
- Palm OS
- Brew (Binary Runtime Environment for Wireless)55
- Google Android
- Application Signature
- The Need
- The Signing Process
- Application Download
- About the author
Delivery Details
PDF:Delivered by email usually within 12 to 24 UK business hours.
Related Products
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- Convergence
- Country Overviews (Telecommunications)
- Data
- Fixed-line
- Handsets & Devices
- Internet Service Providers
- Messaging Services
- Misc. Telecoms
- Mobile
- Networks
- Satellite & Broadcast
- Telecoms Equipment
- Telecoms Infrastructure & Networks
- Telecoms Regulation
- VoIP
- Wireless Telecoms
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