IPTV benchmark: Western Europe

Publication Date	September 2008
Publisher	Ovum
Product Type	Report
Pages	38
ISBN Number	not applicable
Product Code	OVM00581

Buy this product or for assistance call +44 20 7060 7474

PDF £2,400.00$3992 | €2686

PRINT £2,460.00$4092 | €2753

FAX Order above formats by FAX

Summary

"There is no European silver bullet for IPTV success". THome's view of IPTV in Europe succinctly sums up the picture painted by our benchmark of six European IPTV markets. This sector shows more variance across Europe than broadband or mobile markets and is at a much earlier stage of development. However, overall, IPTV in these countries has made significant progress over the past 18 months. VoD sales are showing strong growth in most cases, content catalogues are far more developed, exclusive rights have been won and some operators are strongly pushing HD. There are serious challenges too in particular, achieving growth in a tough economic climate and in highly competitive payTV markets, as well as balancing considerable investment with shareholders' expectations for profitability.

Content

Key messages
IPTV market dynamics
IPTV market growth
IPTV strategy and performance
Market scoring and commentary
Belgium: Belgacom pushes on alone
France: Europes IPTV cheerleader
Germany: some progress on a very long project
Italy: competition is growing
Spain: foundations in place, but demand not yet there
Sweden: steady progress
Table of figures
- Table 1 PayTV and IPTV market dynamics
- Table 2 IPTV market fundamentals
- Figure 1 IPTV subscribers and household %, 4Q07
- Table 3 IPTV positioning scores
- Figure 2 Scoring for Spain, Sweden and Belgium
- Figure 3 Scoring for France, Germany and Italy
- Table 4 Market score for IPTV penetration
- Table 5 Market score for service innovation
- Table 6 Service innovation details for Sweden, Spain and Belgium
- Table 7 Service innovation details for France, Germany and Italy
- Table 8 Market score for competitive pricing
- Table 9 Pricing for Sweden, Spain and Belgium
- Table 10 Pricing for France, Germany and Italy
- Table 11 Market score for bandwidth and setup
- Table 12 Bandwidth and setup for Sweden, Spain and Belgium
- Table 13 Bandwidth and setup for France, Germany and Italy
- Table 14 Market score for content portfolio
- Table 15 Market score for HD
- Table 16 Belgium: major IPTV operators
- Table 17 France: major IPTV operators
- Table 18 France: operator fibre plans
- Table 19 Germany: major IPTV operators
- Table 20 Italy: major operators
- Table 21 Spain: major IPTV operators
- Table 22 Sweden: major IPTV operators