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Japan IP Telephony and Contact Center Systems Channel Analysis 2008

Publication Date March 2009
Publisher IDC
Product Type Report
Pages 31
ISBN Number not applicable
Product Code IDC07470
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Summary

This IDC study, which is a translation of the Japanese report IDC #<A href="/getdoc.jsp?containerId=J8240108">J8240108</A>, presents an analysis of sales channel trends in the Japan enterprise IP telephony/contact center system market. The enterprise VoIP equipment market leveled off in 2007 and the revenue/operating profits of sales channels were also affected. However, sales channels with a low percentage of VoIP equipment sales but a high percentage of services/software development were less affected and reported steady business growth. The sales channel survey also showed that there was a gap between the levels of importance and satisfaction perceived by channels regarding sales methods. There was also a gap between the perceptions of vendors and channels.

"In order to maintain continuous growth in the enterprise IP telephony/contact center market, vendors and sales channels should improve the gap in sales methods, increase contact with small and medium-sized users, invest in strengthening support ability, and formulate high value-added systems sales strategies," analyzes Takashi Manabe, research manager, Communications, IDC Japan.

Content

  • IDC Opinion
  • In This Study
    • Methodology
      • Target Respondents
        • Integrators
        • IP Telephony Equipment Vendors
        • End-User Survey
        • Table: Overview of Corporate Network User Survey, 2008
  • Situation Overview
    • IP Telephony/Contact Center System Market Overview
    • Figure: Japan Enterprise VoIP Equipment Market: End-User Revenue Forecast, 2007-2012
    • Figure: Japan IP Contact Center System Market: End-User Revenue Forecast, 2007-2012
    • Sales Channels Business Trends
      • Enterprise VoIP Equipment Market
      • IP Contact Center System Market
    • Comparative Analysis of Sales Channels
      • Comparison of Major Performance Indicators
        • Revenue and Profits
        • Table: Japan IP Telephony/IP Contact Center System Market Comparison of Sales Channel Performance, FY07
        • Revenue/Operating Profit Growth
        • Figure: Japan IP Telephony/IP Contact Center System Market Revenue Growth by Sales Channel, FY03-FY07
        • Figure: Japan IP Telephony/IP Contact Center System Market: Revenue Indices for Sales Channels, FY03-FY07
        • Figure: Japan IP Telephony/IP Contact Center System Market: Operating Profit Indices for Sales Channels, FY03-FY07
        • Figure: Japan IP Telephony/IP Contact Center System Market: Operating Margins for Sales Channels, FY03-FY07
        • Figure: Japan IP Telephony/IP Contact Center System Market: Revenue Shares and Growth Rates for Sales Channels, FY07
    • Analysis of Vendors' and Sales Channels' Perception
      • Total Satisfaction Level with Vendors
      • Figure: Japan IP Telephony/IP Contact Center System Market Sales Channels' Total Satisfaction Level with Vendors
      • Sales Channels' Perception Toward the Importance of Satisfaction with Incentives
      • Figure: Importance of Sales Incentives Among Japan IP Telephony/IP Contact Center System Sales Channels
      • Figure: Satisfaction Level of Sales Incentives Among Japan IP Telephony/IP Contact Center System Sales Channels
      • Figure: Japan IP Telephony/IP Contact Center System Market Comparison of Importance and Satisfaction Levels Toward Incentives Among Sales Channels
      • Comparison of Vendors' and Sales Channels' Perceptions Toward Sales Incentives
      • Figure: Japan IP Telephony/IP Contact Center System Market Importance of Sales Incentives to Sales Channels and Vendors' and Sales Channels' Perceptions
      • Perceptions Toward Marketing Support Provided by Vendors
      • Figure: Japan IP Telephony/IP Contact Center System Market Satisfaction Level of Sales Channels Regarding Marketing Support (Reference)
      • Figure: Japan IP Telephony/IP Contact Center System Market: Sales Channels' Perception Toward Marketing Support (Reference)
    • End-User Survey Results
    • Figure: Purchase Source of User VoIP System
    • Figure: Reasons of Users' in Deciding on Purchase Source
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • Synopsis

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