VoIP in Europe: Fixed & Wireless Market Outlook to 2011

Enabling Voice in FMC

Publication Date	February 2007
Publisher	Visiongain
Product Type	Report
Pages	130
ISBN Number	not applicable
Product Code	VIS00044

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Wireless VoIP has been one of the loudest voices at the GSM Congress this year. As consumers get use to fixed wireless VoIP they are then turning to reduce their mobile bill through wireless VoIP. Fixed-mobile converged services are receiving high marketing spends, linking to broadband services and VoIP opportunities.

UK Wi-Fi service providers have offered free VoIP calls is the first major move in this direction, while HP continue to try and offer a complete business solution through introduction of Wireless VoIP smartphones. The economic oppotunities and threats of VoIP cannot be ignored - they are not being ignored - but you need to stay up to date with the latest findings and plan for the next 5 years.

Which European countries offer the greatest opportunity for VoIP service adoption and hardware?
What impact will VoIP have on telco and mobile business models?
What strategies are open to these players?
Can VoIP be profitable for telecoms service providers?
What can be learned from European VoIP deployments?
How will VoIP evolve and what will the future landscape look like?
What is the regulatory and market outlook for naked DSL in Europe?

This 130+ page report analyses the emergence of VoIP in the European enterprise, business and consumer sectors, plus comparisons against the rest of the world. Detailed country by country forecasts are provided and discussed in terms of geographical and technological markets. The report also provides strategies and recommendations that are applicable to fixed and mobile operators, handset vendors, hotspot owners and ISPs.
Enterprise solutions to fixed and wireless VoIP offer corporate clients is now challenging established technologies with the introduction of products and services that meet the needs of modern business and technology savvy consumers. Consequently, service providers in Europe are aggressively looking for ways to offer VoIP to consumers. VoIP subscriber and revenue forecasts are included in this report to help you identify the most promising European markets.

In the enterprise and SMB markets, IP-based and hosted IP telephony services are gaining in importance and are replacing TDM based products, ultimately leading to a complete take over. On the vendor side, traditional PBX vendors are being forced to develop products that are based on IP technology. This report will tell you which individual European markets will see the highest growth in PBX and hosting IP telephony lines and revenues until 2011.

In the consumer market, ISPs are beginning to challenge incumbent and Tier 2 fixed-line service providers by promoting VoIP as a secondary line that includes added benefits such as free calling and cheap rate calls to numerous destinations both inland and abroad.

Fixed-line and mobile operators are equally affected by VoIP and face numerous threats that are forcing them to re-evaluate their business plans. ISPs have started offering inexpensive VoIP call services, which is eroding at the revenue of traditional operators. This erosion is occurring simultaneously as that experienced as a result of fixed-mobile substitution. This report evaluates measures that can be adopted by operators to counter these threats and exploit the potential opportunities on offer.

Case Study analysis of:

BT
Nokia
Terrasip
Barabblu
Mazingo
21st Networks

This report argues that VoIP is going to become a major force affecting all aspects of business and consumer telephony. It discusses measures that companies need to implement in order to remain competitive.

Key points contained in this unique industry report include:

an in-depth look behind the drivers of VoIP services both fixed and wireless;
a detailed technology view of new developments;
a unique analysis of the various vendor solutions on the market;
the work and strategies of the main manufacturers; and
the report will conclude by discussing
the future of VoIP
risks
recommendations
issues to be resolved
and market forecasts

Content

Chapter 1 Executive Summary
- 1.1 Evolution of the VoIP market
- 1.2 Market opportunities
- 1.3 Major Market Trends
  - 1.3.1 Significant Growth in Mobile Subscribers
  - 1.3.2 Falling operator revenues
  - 1.3.3 IP outsourcing grows in popularity
- 1.4 Future of the PBX market
- 1.5 Future of the hosted IP telephony market
- 1.6 Future of the Wi-Fi market
- 1.7 Future of the consumer VoIP market
- 1.8 Implications of VoIP + Wi-Fi/VoWLAN
- 1.9 Business models
- 1.10 Conclusions
Chapter 2 Introduction
- 2.1 Standard IP-based PBX
- 2.2 Hosted IP PBXs
- 2.3 Wi-Fi telephony
- 2.4 Consumer VoIP telephony
- 2.5 Mobile and VoIP
- 2.6 Methodology
  - 2.6.1 Organisation of the Report
  - 2.6.2 Aims and Focus of the Report
Chapter 3 VoIP market drivers
- 3.1 Legacy equipment is being eclipsed by IP-enabled replacement products
- 3.2 New entrants in the hosted IP telephony market are creating momentum
- 3.3 Segmentation of service offering is becoming more attractive to customers
- 3.4 Established distribution channels facilitate access to potential customers
- 3.5 Deregulation of the telecoms market drives VoIP deployment
- 3.6 Hosted IP telephony low entry costs make it accessible to a larger market
- 3.7 IP Flexibility
  - 3.7.1 IP-enabled architecture
  - 3.7.2 Converged architecture
  - 3.7.3 Client/server architecture
- 3.8 SIP
  - 3.8.1 Opportunities for application developers
Chapter 4 VoIP market barriers and restraints
- 4.1 Companies prefer to deal with recognisable brands
- 4.2 Enterprises are slow to adapt to change
- 4.3 Vendor interoperability
- 4.4 Brand image is missing in the IP hosting environment
- 4.5 Distribution channel is lacking in the Wi-Fi market
- 4.6 QoS has to improve to attract mass convert to IP Telephony
- 4.7 Plug and play VoIP systems
Chapter 5 VoIP Business models
- 5.1 Available models
  - 5.1.1 Calling cards
    - Table 5.1: Calling cards rates by region, 2006
  - 5.1.2 Company branch to branch calls
  - 5.1.3 Long distance voice calls
  - 5.1.4 Peer-to-Peer services
  - 5.1.5 IP-to-PSTN services
    - Table 5.2: IP-to-PSTN tariff, Q1 2006
  - 5.1.6 Area code selected VoIP lines
Chapter 6 PBX market analysis and forecasts
- 6.1 Market overview
- 6.2 PBX choices
  - Table 6.1: Key differences between hosted IP telephony and IP-based PBXs
- 6.3 PBX equipment costs
  - Table 6.2: PBX cost comparison
- 6.4 Selection factors
- 6.5 PBX forecasts
  - 6.5.1 Total EMEA market
    - Table 6.15: Middle East and Africa PBX market shipments and revenues, 2005-2011
- 6.6 PBX competitive environment
  - Table 6.16: PBX main industry participants by type
  - 6.6.1 Avaya's approach to channels
    - 6.6.1.1 Cisco's approach to channels
    - 6.6.1.2 3COM's approach to channels
    - 6.6.1.3 Avaya's marketing approach
  - 6.6.2 Competitive factors
  - 6.6.3 Price analysis
- 6.17: Typical costs for premise-based PBX systems
Chapter 7 Hosted IP-based telephony analysis and forecasts
- 7.1 Market overview
- 7.2 Technology providers
  - Table 7.1: Hosted telephony providers
  - 7.2.1 Benefits of hosted IP telephony services
    - 7.2.1.2 Typical Bundles
    - 7.2.1.3 Specific features
    - 7.2.1.4 Costs
- 7.3 Price analysis
  - 7.3.1 Falling service costs
- 7.4 Hosted IP telephony services
  - 7.4.1 Total EMEA market
    - Table 7.2: EMEA total hosted IP telephony line shipments and revenues, 2005-2011
  - 7.4.2 Individual EMEA markets
    - Table 7.12: Middle East and Africa hosted IP telephony services line shipments and revenues, 2006-2011
- 7.5 Competitive environment
  - Table 7.13 Major European ISPs offering voice services
  - 7.5.1 Hosted IP Telephony
    - 7.5.1.1 Target market for hosted IP Telephony services
    - 7.5.1.2 Competitive factors
      - Table 7.14: Server vendor market share (%), 2005
    - 7.5.1.2.1 Which service providers are at an advantage?
    - 7.5.1.2.2 Market evolution
    - 7.5.1.2.2.1 Increased competition followed by consolidation
      - Table 7.15 Major European Service providers which offer hosted telephony service
- 7.6 BT's approach to hosted telephony
  - 7.6.1 Overview
  - 7.6.2 21st Century Network
  - 7.6.3 Flexible customers deployment
  - 7.6.4 Flexible customer model
  - 7.6.5 BT's convergence methodology
  - 7.6.6 Hosted IP contact centre
  - 7.6.7 BT's strategy
    - 7.6.7.1 Service management performance
- 7.7 Case studies
  - 7.7.1 Abbey Group
    - 7.7.1.1 Solution
  - 7.7.2 BT's own offices
- 7.8 BT's client list
Chapter 8 Wi-Fi telephony market
- 8.1 Market overview
  - 8.1.1 TeliaSonera enterprise solution
- 8.2 Wi-Fi
- 8.3 Wi-Fi phones
  - 8.3.1 Wi-Fi certification moves
  - 8.3.2 BroadVoice to sell SIP/GSM phones
- 8.4 Hotspots
  - Table 8.1: Hotspots by region (%), 2005-2011
  - 8.4.1 Growth in hotspots
    - Table 8.2: Number of hotspots and users worldwide, 2005-2011
- 8.5 Rationalising Wi-Fi
- 8.6 Dual-mode handsets are on the rise
  - Table 8.3: Global hybrid cellular/WLAN handset shipments, 2005-2011
- 8.7 Accessibility
- 8.8 Wi-Fi service providers
  - 8.8.1 RabbitPoint handset
    - 8.8.1.1 RabbitPoint's Market
- 5.8 Terrasip
- 8.9 Barabblu
- 5.10 Mazingo
- 8.11 Cost of commercial hotspots
- 8.12 Location of hotspots
- 8.13 Nokia
- 8.14 Evolution of the business model
  - 8.14.1 Worst case scenario for existing service providers
- 8.15 VoWLAN
  - 8.15.1 Overview
  - 8.15.2 Advantages & disadvantages
  - 5.15.3 Alternative to VoWLAN
  - 8.15.4 VoWLAN users expectations
  - 8.15.5 VoWLAN drivers
Chapter 9 Consumer VoIP market analysis and forecasts
- 9.1 Market Overview
- 9.2 Market data
  - 9.2.1 Terminals and end-users evolution
    - 9.2.1.1 Mobile phone end-users
      - Table 9.1: Mobile subscribers, 2005-2011
    - 9.2.1.2 EMEA Internet Penetration
      - Table 9.2: EMEA internet penetration rate, 2005
    - 9.2.1.3 EMEA broadband market
      - Table 9.3: EMEA Top 10 broadband markets by penetration (%), 2004-2006
- 9.3 Mobile operators and VoIP
  - 9.3.1 Segmentation opportunities
  - 9.3.2 Skype functionality
    - 9.3.2.1 Skype's business model
    - 9.3.2.2 Security risks with Skype
    - 9.3.2.3 Skype moves into mobile
    - 9.3.2.4 Skype: A threat to mobile revenues?
    - 9.3.2.4.1 Skype and 3
      - Table 9.4: Skype datacard bundling pricing from 3, 2006
    - 9.3.2.4.2 EPlus and Skype
    - 9.3.2.4.3 The value of Skype to mobile
      - Figure 9.1: EQO core technology
- 9.4 Mobile operators' response to VoIP
  - 9.4.1 Mobile operators expand their services onto the Internet
    - 9.4.1.1 A simple but effective response to VoIP exists
    - 9.4.1.2 Mobile operators move into the fixed-line market
    - 9.4.1.2.1 Orange
    - 9.4.1.2.2 Vodafone
- 9.5 VoIP and fixed-line operators
  - Table 9.5: VoIP tariffs by service provider, 2006
  - 9.5.1 Vonage route to European expansion
    - Table 9.6: Vonage virtual numbers markets
  - 9.5.2 Naked DSL presents a real risk to fixed-line operators
    - 9.5.2.1 NDSL in Western Europe
      - Table 9.7: Naked DSL Western European provision and regulation by country
- 6.6 VoIP revenue potential
  - Table 9.10: Key consumer VoIP statistics, 2005
  - 9.6.1 Skype and VoIP revenue
  - 9.6.2 Skype extends partnership deals
    - 9.6.2.1 Yahoo
  - 9.6.3 Competitive environment
    - 9.6.3.1 Jajah
    - 9.6.3.2 Net2Phone
    - 9.6.3.2.1 Net2Phone residential services
    - 9.6.3.2.1.1 Net2Phone VoiceLine
    - 9.6.3.2.1.2 Net2Phone CommCenter
    - 9.6.3.2.3 Calling Cards
Chapter 10 Strategies for success
- 10.1 Overview
- 10.2 Strategies based on marketing approach
  - 10.2.1 PBX and hosted IP telephony vendors
  - 10.2.2 Wi-Fi
  - 10.2.3 Consumer VoIP
- 10.3 Fixed-line operator strategies
  - Table 10.1: Fixed-line strategies to defend against VoIP
  - 10.3.1 Strategy based on outsourcing
    - 10.3.1.1 Flexing their Financial might
    - 10.3.1.2 Re-merging
- 10.4 Strategy for mobile-only operators
  - 10.4.1 Partnerships
  - 10.4.2 Import technology from the US
- 10.5 Strategy for ISPs
  - 10.5.1 More play options
- 10.6 Strategies based on strategic alliances
  - 10.6.1 VoIP service providers and vendors
    - 10.6.1.1 Alliances
    - 10.6.1.2 Adding value
- 10.7 Strategies based on Pricing
  - 10.7.1 Voice and data service providers
Chapter 11 Recommendations
- 11.1 Marketing Department
  - 11.1.1 Vendor recommendations
  - 11.1.2 Operator recommendations
- 11.2 Sales department
  - 11.2.1 Operator recommendations
- 11.3 Product development department
- 11.4 Market-specific recommendations
  - 11.4.1 Service provider recommendations
  - 11.4.2 Vendor recommendations
    - 11.4.2.1 Time-to-market
    - 11.4.2.2 Strengthened product portfolio
    - 11.4.2.3 Attention to design
List of Companies
- 3 UK
- 3COM
- 3GPP
- Abbey Group
- Accenture
- Accton
- Agere
- Alba
- Alcatel
- AOL
- Apple
- Ares
- Asterisk
- Asus
- AT&T
- Avaya
- Barabblu
- BCN
- Belgacom
- BenQ
- Boingo Wireless
- BridgePort
- Broadcom
- BroadVoice
- BT
- BT Global Services
- BT WholeSale
- Bunt
- Cable & Wireless
- Cellip
- Cirpack
- Cisco
- Club-Internet
- Colt
- Communitel
- Comneon
- Creative
- CTIA
- Deutsche Telekom
- Dimension Data
- D-Link
- Dopod
- DrayTEL
- E Plus
- eBay
- Eqo
- Equant
- E-TEN
- ETHICT
- ETSI
- Extreme Networks
- FastWeb
- Fon
- France Telecom
- Global IP Sound
- Goingsoft
- Google
- Hitachi
- HP
- iBasis
- IBM
- IDT
- IETF
- Iliad
- IMTC
- Intel
- IPCC
- IPWireless
- Jajah
- JASJAR
- Kineto Wireless
- Level 3
- Logitech
- M3-Concept
- Marvel Technology
- Mazingo,
- Microsoft
- Mitel
- MobileIGNITE Alliance
- Motorola
- NEC
- Net2Phone
- Node4Solutions
- Nokia
- Nordnet
- Nortel
- NTL
- NTT Europe
- O2
- Ofcom
- Orange
- OutSmart
- PBX-Network
- Pirelli Broadband Solutions
- Polycam
- Proxim
- Qpass
- Qtek
- Qualcomm
- Quantum Technology
- R&B IPCS
- RabbitPoint
- RIM
- Salesforce.com
- Samsung
- SBC
- SFR
- Shoretel
- Siemens
- SIP Foundry
- Sipgate
- SIPquest
- Sipsys
- Six Apart
- SkyFone
- Skype
- Sonorit
- Sonus
- Sprectralink
- Telecom Italia
- Telefonica
- Telefonica Deutschland
- Telefonica Moviles
- TeliaSonera
- Telindus
- Telio
- TerraSip
- TerraSip
- Texas Instruments
- TIM
- Tiscali
- T-Mobile
- T-Online
- T-Systems
- TTPCom
- Unisys
- UTStarcom
- Viatel
- Virgin Mobile
- Vodafone
- VoluBill
- Vonage
- Wanadoo
- Wi-Fi Alliance
- Wi-LAN
- Yahoo
- ZyTEL