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European Hosted IP Telephony and Unified Communications Services Market

  • Publication Date:December 2010
  • Publisher:Frost & Sullivan
  • Product Type: Report
  • Pages:68

European Hosted IP Telephony and Unified Communications Services Market

This research service provides vendors, channel partners and end users with a general overview of the European market for IP Centrex/hosted IP PBX service market and emerging unified communications (UC) services. It describes the key market trends, discusses main challenges, major drivers and restraints of the market, and analyses relevant end-user survey data. Additionally, it provides market sizing estimates with regional revenue analysis breakdown and five year market forecasts. Finally, strategic recommendations for market participants and market penetration key success factors are also included in the study.

   

This Frost & Sullivan research titled European Hosted IP Telephony and Unified Communications Services Market provides key market trends, discusses main challenges, major drivers and restraints of the market, provides relevant end-user survey data, as well as offers regional analysis and market forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: hosted IP telephony and unified communications services.


Market Overview

Hosted Communications Services Offer Significant Growth Potential for European Service Providers

Although the on-premise model with its control and security advantages will dominate the enterprise communications market in the immediate future, the revenue share of hosted services is poised to increase significantly. Hosted communications services present an ever more popular alternative for deploying IP telephony and unified communications (UC) applications. “The hosted IP telephony and UC services market in Europe is witnessing rapid growth mainly due to the increasing awareness about hosted solutions and improved feature sets,” notes the analyst of this research. “The economic slowdown and limited capital availability for investments urged many enterprises to consider alternative communications delivery methods.”

Once companies experience the actual functionality and service level offered, they become more comfortable with communications being delivered as a service. Services are becoming more mature, offering a complete PBX capability rather than the limited functionality of Centrex solutions previously witnessed in the total market. With the economy rebounding, companies will continue using hosted IP telephony services. At the same time, they are expected to complement them with new communications and collaboration applications.

The European hosted IP telephony and UC services market is highly fragmented. All the major enterprise communications providers and vendors show interest in tapping this opportunity to leverage the strong customer demand for operational expenditure (OPEX)-based solutions.

Building a distribution channel is one of the key challenges faced by this growing industry. “Channel partners need to be educated on the benefits of predictable revenues based on recurring monthly revenues and commissions, which are less sensitive to the general economic fluctuations and will increase as hosted services gain traction,” concludes the analyst.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

  • Hosted IP telephony
  • Unified communications services


Technologies

The following technologies are covered in the research:

  • IP telephony
  • Unified communications
  • Hosted services
1. Introduction
   1.1 Market Segmentation
   1.2 Market Definitions
   1.3 Research Scope
   1.4 Research Methodology
   1.5 Introduction to Hosted Communications Services
   1.6 Evolving ICT and Business Environment
   1.7 Executive Summary

2. Market Overview
   2.1 Value Proposition
   2.2 Delivery Methods of Enterprise Communications
   2.3 Market Engineering Measurements
   2.4 Competitive Analysis
   2.5 Industry Challenges
   2.6 Key Market Drivers and Restraints

3. Market Analysis
   3.1 Partnerships and Mergers Define the Competitive Landscape
   3.2 Key Trends Impacting Unified Communications Adoption
   3.3 Convergence of Technologies
   3.4 Deployment Alternatives of Unified Communications
   3.5 Evolution of Unified Communications
   3.6 Consequences of Historical Purchasing Decisions
   3.7 IP Telephony as First Step in Creating Value for Enterprises
   3.8 Current Investment Approach
   3.9 Types of Communications and Collaboration Services Used
   3.10 Hosted Services Gain Prominence in the Market
   3.11 SMB Sector as a Natural Target
   3.12 Revenue Forecasts

4. Regional Analysis
   4.1 European Market Overview
   4.2 GDP and Population by Region
   4.3 Broadband Analysis by Country
   4.4 Hosted Communications and Collaboration Services Usage by Country
   4.5 Revenue Split by Geographic Region
   4.6 Revenue Forecasts by Geographic Region

5. Conclusions and Strategic Recommendations
   5.1 Market Penetration Key Success Factors
   5.2 Strategic Recommendations

6. About Frost & Sullivan


List of Figures
Hosted IP Telephony and Unified Communications Services Market: Impact of Top Seven Industry Challenges (Europe), 2011-2016
Hosted IP Telephony and Unified Communications Services Market: GDP and Population by Region (Europe), 2010

LOC
Hosted IP Telephony and Unified Communications Services Market: Delivery Methods of Enterprise Communications (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Market Segmentation (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Definitions (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Service Characteristics (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Value Proposition (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Market Engineering Measurements (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Top Seven Industry Challenges (Europe), 2011-2016
Hosted IP Telephony and Unified Communications Services Market: Key Market Drivers (Europe), 2011-2016
Hosted IP Telephony and Unified Communications Services Market: Key Market Restraints (Europe), 2011-2016
Hosted IP Telephony and Unified Communications Services Market: Force Field Analysis of Market Drivers and Restraints (Europe), 2011-2016
Hosted IP Telephony and Unified Communications Services Market: Unified Communications Growth (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Unified Communications Applications Definition (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Unified Communications Deployment Alternatives (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Unified Communications Application Stack (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Investment Approach for Communications (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Types of Communications and Collaboration Services Used (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Changes in Hosted Services Use (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Usage by Company Size (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Usage by Sector (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Reason for SMB Sector Becoming a Natural Target for Hosted Solutions (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Revenue Forecasts (Europe), 2010-2016
Hosted IP Telephony and Unified Communications Services Market: GDP and Population by Region (Europe), 2010-2016
Hosted IP Telephony and Unified Communications Services Market: Fixed Broadband by Country (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Broadband Penetration Growth (Europe), 2008-2009
Hosted IP Telephony and Unified Communications Services Market: Usage by Country (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Revenue Split by Geographical Region (Europe), 2010
Hosted IP Telephony and Unified Communications Services Market: Revenue Forecasts by Geographical Region (Europe), 2010-2016
Hosted IP Telephony and Unified Communications Services Market: Market Penetration Key Success Factors (Europe), 2010
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