Canadian Wireless Services 2007-2011 Forecast and Analysis

Wireless Wars 4

Publication Date	February 2008
Publisher	IDC
Product Type	Report
Pages	75
ISBN Number	not applicable
Product Code	IDC03932

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£2,290.00
approximately: $4,500 | €2,912

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Summary

This IDC study updates IDC Canada's annual forecast of the Canadian wireless communications market. Wireless is now the largest segment of the C$36 billion Canadian telecommunications services market. The wireless services segment will be a C$21.5 billion market in 2011, accounting for almost 47 per cent of total telecom spending.

"Wireless has solidified its position as the future of telecommunications and is now the sole major growth driver of Canadian NSP revenue growth,"said Lawrence Surtees, vice president of communications research and principal analyst at IDC Canada Ltd.

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Wireless Penetration
- Figure: Worldwide Mobile Penetration by Population in Select Country, 2006
- Figure: Canadian Teledensity by Service Type, 1997-2006
- Figure: Canada Cell Phone Subscribers and penetration, 1995-2006 (M and % of Population)
- 2006 in Review
- Figure: Canada Telecom Services Revenue Share by Service Segment (Including Wholesale), 2006
- Figure: Canada Telecom Services Revenue by Service Segment (Including Wholesale), 2001-2006 (C$M)
- Figure: Canada Retail Telecom Services Revenue Share by Service Segment (Without Wholesale), 2006
- Subscriber Share
- Figure: Canada Wireless Services Subscriber Share by Provider, 2006
- Wireless Providers
- Figure: Canadian Wireless Coverage for All Providers Combined, 2006
  - Wireless Capex
  - Table: Canada Wireless Services Capex by Provider, 1999-2007 (C$M)
  - Figure: Canada Wireless Services Revenue and Capex, 2001-2007
  - Rogers Wireless
  - Table: Rogers Wireless at a Glance, 2006
    - Rogers Wireless' Networks
    - Figure: Rogers Wireless' Coverage, 2005
    - Table: Rogers Wireless Capex Program Additions, 2005 and 2006 (C$M)
  - Bell Mobility
  - Table: Bell Mobility at a Glance, 2006
    - Bell Mobility's Networks
    - Figure: Bell Mobility's Coverage, 2005
    - EV-DO Upgrade
    - Figure: Bell Mobility's 1X Coverage in Southern Ontario, 2005
  - Virgin Mobile Canada
  - Telus Mobility
  - Table: Telus Mobility at a Glance, 2006
    - Telus Mobility's Networks
    - Figure: Telus Mobility's Coverage, 2005
  - SaskTel Mobility
  - Figure: SaskTel Mobility's Coverage, 2005
  - MTS Mobility
  - Figure: MTS Mobility's Coverage
  - TbayTel Mobility
  - Figure: TbayTel Mobility's Coverage, 2006
  - Vidotron
  - Pricing and Discount Services
- Wireless Market Drivers
  - ARPU Turnaround
  - Figure: Canada Wireless Services Blended Monthly ARPU by Select Provider, 1995-2006
  - Figure: Canada Wireless Services Postpaid Subscriber Mix and Blended ARPU by Select Provider, 3Q07
  - Wireless Number Portability
  - Wireless Substitution
  - Figure: Percentage of U.S. Adults and Children Living in Wireless-Only Households, January 2003?June 2006
  - Figure: Canada Consumer Primary Phone Service by Age Group, 2006
  - Wireless Data Stimulates ARPU
    - Canadians' Use of Mobile Data Increasing
    - Figure: Frequency of Wireless Data Services Use by Age
    - Table: Canadian Wireless Data Plans and Prices, 2006 (C$)
    - Figure: Canada Consumer SMS Monthly and Daily Text Message Volumes, October 2005?September 2007
    - MobiTV: New Wireless Media Spawns New Content
    - Mobile Social Networking
    - Mobile Search
    - Figure: Search Engine Preference in Canada, Number of Users, and Timeline of Factors Influencing Mobile Advertising
    - Wireless Advertising
    - Figure: Advertising Capabilities of Electronic Media's Three Screens
    - GPS and Location-Based Services
    - Next-Generation Networks: UMTS-HSDPA with Internet Multimedia Subsystem
  - Toward Fixed-Mobile Convergence
- Wireless Market Inhibitors
  - Wireless Data Prices
  - Figure: Wireless Data Charges by Canadian and Select International Wireless Providers, 2007
  - Table: Bell Mobility Wireless Data Plans by Device Type, 2007 (C$)
  - Business Adoption Still Lags
  - Figure: Presence of Mobile Data Strategy Among Canadian Medium-Sized and Large Firms, 3Q06
  - Figure: Primary Obstacle to Deploying Wireless by Company Size
  - Spectrum Auction to Proceed with New Entrant
  - Access Fees Class-Action Suit
  - Driving Bans: Talking on Cell Phones While Driving as Dangerous as DUI
  - Figure: Top 5 Places Where Canadian Consumers Use Mobile Phones
  - Health and Safety
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Canadian Wireless Services Market, 2007-2011
  - Canadian Wireless Forecast
  - Figure: Canada Telecom Services Wireless Versus Wireline Forecast, 2006-2011 (C$M and % Revenue)
  - Assessing the Wireless Market Opportunity
  - Figure: Assessing the Canadian Telecom Services Opportunity by Service Type, 2007-2011
  - Subscriber Forecast
  - Table: Canada Cell Phone Subscribers, Penetration, and Minutes of Use, 2006-2011
  - Figure: Canada Wireless Services Subscribers, 2006-2011 (M and %)
  - Figure: Canada Wireline NAS Lines Versus Wireless Services Subscribers, 2003-2011 (M)
  - Wireless Voice and Data Revenue Forecast
  - Table: Canada SMS and Mobile Data Subscribers, 2006-2011
  - Table: Canada Wireless Services Revenue by Service, 2006-2011
  - Figure: Canada Wireless Services Revenue by Service Type and Nonvoice Data Revenue Contribution, 2006-2011 (C$M and %)
  - ARPU Forecast
  - Table: Canada Wireless Services Subscribers, Revenue, and ARPU, 2006-2011
  - Figure: Canada Wireless Services Monthly ARPU by Service Type, 2006-2011 (C$/sub/month)
  - Business Versus Consumer Spending
  - Figure: Canada Wireless Services Revenue by Customer Segment, 2006-2011 (C$M)
  - Figure: Canada Consumer Wireless Services Revenue Forecast: Voice Versus Nonvoice Data, 2006-2011 (C$M)
    - Wireless Forecast by Business Size
    - Table: Canada Wireless Services Revenue by Service and Customer Segment, 2006-2011 (C$M)
- Market Context
  - Five-Year Forecast Comparison
  - Table: Canada Wireless Services Revenue, 2005-2011: Comparison of December 2006 and December 2007 Forecasts
  - Figure: Canada Wireless Services Revenue (Including Wholesale), 2005-2011: Comparison of December 2006 and December 2007 Forecasts (C$M)
  - Figure: Canada Wireless Services Revenue Growth, 2006-2011: Comparison of December 2006 and December 2007 Forecasts (%)
Essential Guidance
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