Canadian Wireless Services 2008-2012 Forecast and Analysis: Wireless Wars 5

Publication Date	February 2009
Publisher	IDC
Product Type	Report
Pages	72
ISBN Number	not applicable
Product Code	IDC07471

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Summary

This IDC study updates IDC Canada's annual forecast of the Canadian wireless communications market. There is ample growth potential in this market - especially in the business segment - as wireless tracks to being a C$21.5 billion market in 2012.

"Canada now has more wireless subscribers than wireline phone users, helping to solidify the position of wireless as the future of the telecommunications sector," said Lawrence Surtees, vice president of communications research and principal analyst at IDC Canada Ltd. "Yet the wireless market in Canada is far from saturated, underscored by the licensing of new entrants."

Content

IDC Opinion
In This Study
- Methodology
Situation Overview
- Wireless Penetration
- Figure: Worldwide Mobile Penetration by Select Country, 2007
- Figure: Canada Teledensity by Service Type, 1997-2007
- Figure: Canada Cell Phone Subscribers, 1995-2007
- 2007 in Review
- Figure: Canada Telecom Services Revenue Share by Service Segment, 2007
- Figure: Canada Telecom Services Revenue by Service Segment, 2001-2007
- Figure: Canada Retail Telecom Services Revenue Share by Service Segment, 2007
- Subscriber Share
- Figure: Canada Wireless Services Subscriber Share by Provider, 2007
- Figure: Canada Wireless Services' Revenue Contribution to Top 3 Providers, 2007
- Wireless Providers
  - Pricing and Discount Services
  - Figure: Canadian Wireless Coverage for All Providers Combined, 2007
  - Wireless Capex
  - Table: Canada Wireless Services Revenue Capex by Provider, 2000-2008 (C$M)
  - Figure: Canada Wireless Services Revenue and Capex, 2001-2008
  - Rogers Wireless
  - Table: Rogers Wireless at a Glance, 2007
    - Rogers Wireless' Networks
    - Figure: Rogers Wireless' Coverage
    - Table: Rogers Wireless Capex Program Additions, 2006 and 2007 (C$M)
  - Bell Mobility
  - Table: Bell Mobility at a Glance, 2007
    - Bell Mobility's Networks
    - Figure: Bell Mobility's Coverage
      - EV-DO Upgrade
      - Figure: Bell Mobility's 1X Coverage in Southern Ontario
  - Virgin Mobile Canada
  - Telus Mobility
  - Table: Telus Mobility at a Glance, 2007
    - Telus Mobility's Networks
    - Figure: Telus Mobility's Coverage
  - SaskTel Mobility
  - Figure: SaskTel Mobility's Coverage
  - MTS Mobility
  - Figure: MTS Mobility's Coverage
  - TbayTel Mobility
  - Figure: TbayTel Mobility's Coverage
  - Spectrum Auction Admits New Entrants
  - Table: Canada Wireless Auction Bidders' Spectrum Holdings by Region, July 2008 (%)
  - Globalive Backed by Egypt's Orascom
  - Figure: Weather Investments' Telecom Assets
  - Cablecos Score Big Holdings
    - Vidotron
    - Shaw Communications
    - DAVE
    - MTS Allstream
- Wireless Market Drivers
  - ARPU Turnaround
  - Figure: Canada Wireless Services Blended Monthly ARPU by Select Provider, 1995-2007
  - Figure: Canadian Wireless Services Postpaid Subscriber Mix and Blended ARPU by Select Provider, 2007
  - Wireless Substitution Continues to Rise
  - Figure: Canada Primary Phone Service by Provider, 2008
  - Wireless Data Stimulates ARPU
  - Figure: Frequency of Wireless Data Services Use by Top 10 Function (% of Respondents)
  - Figure: Canada Consumer SMS Monthly and Daily Volumes, July 2006-June 2008
    - MobiTV in Limbo
    - Figure: Canada Wireless Data and Entertainment Use by Age
    - Mobile Social Networking - Long Way to Go
    - Figure: Canada Social Networking Participation by Device and Age
    - Mobile Search
    - Wireless Advertising
    - GPS and Location-Based Services
- Wireless Market Inhibitors
  - Wireless Data Prices
  - Figure: Rogers Wireless' Consumer Data Price Plans (BlackBerry/Smartphones/PC Cards), 2008 (C$/month)
  - Table: Wireless Data and Entertainment Services Cost by Provider and Region
  - Table: Bell Mobility Wireless Data Plans by Device Type, 2007 (C$)
  - Business Adoption Still Lags
  - Figure: Canadian Business Telecom Spending by Service Segment and Company Size, 2008
  - Figure: Primary Obstacle to Deploying Wireless by Company Size
  - Access Fees Class-Action Suit
  - Driving Bans: Talking on Cell Phones While Driving as Dangerous as DUI
  - Figure: Top 5 Places Where Canadian Consumers Use Mobile Phones
  - Health and Safety
Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Canadian Wireless Services Market, 2008-2012
  - Canadian Wireless Forecast
  - Figure: Canada Telecom Services Wireless and Wireline Revenue, 2007-2012
  - Assessing the Wireless Market Opportunity
  - Figure: Assessing the Canadian Telecom Services Opportunity by Service Type, 2008-2012
  - Subscriber Forecast
  - Table: Canada Cell Phone Subscribers, Penetration, and Minutes of Use, 2007-2012
  - Figure: Canada Wireless Services Subscribers, 2007-2012
  - Figure: Canada Wireline NAS Lines and Wireless Services Subscribers, 2003-2012
  - Wireless Voice and Data Revenue Forecast
  - Table: Canada SMS and Mobile Data Subscribers, 2007-2012 (M)
  - Table: Canada Wireless Services Revenue by Service, 2007-2012
  - Figure: Canada Wireless Services Revenue by Service Type, 2007-2012
  - ARPU Forecast
  - Table: Canada Wireless Services Subscribers, Revenue, and ARPU, 2007-2012
  - Figure: Canada Wireless Services Monthly ARPU by Service Type, 2007-2012
  - Business Versus Consumer Spending
  - Figure: Canada Wireless Services Revenue by Customer Segment, 2007-2012
  - Figure: Canada Consumer Wireless Services Revenue by Service Type, 2007-2012 (C$M)
    - Wireless Forecast by Business Size
    - Table: Canada Wireless Services Revenue by Service and Customer Segment, 2007-2012 (C$M)
- Market Context
  - Five-Year Forecast Comparison
  - Table: Canada Wireless Services Revenue, 2005-2012: Comparison of December 2007 and December 2008 Forecasts
  - Figure: Canada Wireless Services Revenue, 2005-2012: Comparison of December 2007 and December 2008 Forecasts
  - Figure: Canada Wireless Services Revenue Growth, 2006-2012: Comparison of December 2007 and December 2008 Forecasts
Essential Guidance
- Advice for Other Vendors
Learn More
- Related Research
- Definitions
- Methodology
- Synopsis