Google's Telecom Strategy

The Impact of Google as a Disruptive Force in the Wireless and Broadband Space

Publication Date	May 2007
Publisher	KAZAM Technologies
Product Type	Report
Pages	22
ISBN Number
Product Code	KAZ00001

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Summary

This report looks at what is behind Google's ambitions as it continues its foray into the telecom and broadband space. This report brings into fore the strategic rationale behind Google's activities in the broadband space and analyzes them as part of a multi-pronged strategy. answers the following key questions:

What is the nature of Google's multi-pronged strategy?
How is Google pursuing this strategy?
How will the wireless telecom sector be affected by Google?
What are the long-term implications for the telecoms sector?
What other industries will be affected by Google's broadband strategy?
Is Google an infrastructure powerhouse?
What is the strategic rationale behind Google's purchase of optical dark fiber?

Content

Executive Summary
1. Hypothesis
- 1.1 Google's Incursion into Telecoms
2. A Multi-Strategy Landscape
- 2.1 Google as a Communications Carrier
- 2.3 Media Content Distribution
- 2.4 Handset Ubiquity
3. Google Enterprise
- 3.1 Migration to the Net
4. Is Google as an Infrastructure Powerhouse?
- 4.1 Dark Fiber and the Net Neutrality Debate
- 4.2 Taking Guard Against a Tiered System
- 4.3 IPV6: Brace Yourself for Next Generation Internet
5. Google's Strategic Trajectory in the Telecoms Sector
6. Google's Long-term Plans
7. Long-Term Implications for the Telecoms Sector
- 7.1 Telco and Cableco (Home Entertainment)
- 7.2 Wireless Communications
- 7.3 Wireless Backhaul
Conclusion
Bibliography
Table of Figures:
- Figure 1-Google's Communications Ecosystem
Table of Tables:
- Table 1- Google is Building its Presence in the Mobile Space
- Table 2-Google's Goal in Different Sectors of Communications Industries