The Cloud

A Wifi Wholesaler Case Study

Publication Date	July 2006
Publisher	Ovum
Product Type	Report
Pages	7
ISBN Number	not applicable
Product Code	OVM00125

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£200.00
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Summary

UK-based The Cloud is a WiFi wholesaler operating in three European countries (Germany, Sweden and the UK) and owns around 8,000 public WiFi hotspots. The service provider has established strong relationships with BT Openzone and O2 in the UK, and with Vodafone in Germany. The Cloud is focusing on becoming the leading pan-European WiFi wholesaler. This reort analyses The Cloud's strategy.

Content

Ovum view
SWOT analysis
Key facts
Corporate development
- Technology and investment
- Expansion of network and city-wide WiFi strategy
- Expansion of international operations
- Acquisition of Excilan
Market strategy
- The Cloud's wholesale business model
- Becoming the leading Pan-European WiFi wholesaler
- Enable the provision of more affordable WiFi tariffs
- Enable the provision of richer services and address the consumer market