Targeting the Wireless Teen:

The 12-17 US Teen Wireless Subscribers, Revenue, ARPU and Content

Publication Date	July 2008
Publisher	MultiMedia Intelligence
Product Type	Report
Pages	35
ISBN Number	not applicable
Product Code	MMI00012

Price

£2,140.00
approximately: $3,999 | €2,714

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Summary

The teen market is an especially appealing market for two reasons. First, it is a primary source of new subscribers for carriers. By age 17, the vast majority of teens have wireless services, with the penetration skewing higher for females.

Second, teens teach older demographics how to use their handsets. Studies indicate that teens often teach their parents how to use value-added services, adding to ARPU (Average Revenue per User-ARPU is the amount of monthly operator revenue received from a subscriber) of older demographics.

The US 12-17 teen cellular subscribers surpassed 16 million in 2007. This is up 12% from 2006. By 2012, the number of teen subscribers will reach 17 million, a delta of only 1 million subscribers from 2007. Wireless penetration rates for teens is reaching saturation, resulting in stagnating growth. Since the teen market is not a multiple handset demographic, subscriber growth is forced to slow.

Why buy the Report:

The Maturing Wireless Teen Market: 12-17 US Teen Wireless Subscribers, Revenue, ARPU and Content, analyzes the US 12-17 year old teen wireless market in terms of subscribers, ARPU, and revenue.

The research includes:

Original primary research and analysesYou will not find this information anywhere else
Full searchable report when you buy the company or corporate editions
Copies can be printed off for offline reading
Packed with charts, analysis, figures, graphs and tables

The research relies on the strength of supply side models of MultiMedia Intelligence and primary-based survey data of 2,000 to 2,500 teens annually from the Simmons National Consumer study, a product of Experian Consumer Research. The result is integrated research, creating exceptional insights on an under researched market.

Content

Executive Summary
Introduction
Methodology
Personal Interviews
Wireless Subscriber Model
Mobile Handset Forecast Model and Database
Multimedia Content Model
Simmons National Consumer Survey
Subscribers
- Quarterly Subscribers
- Subscribers with Hispanic/Latino Origne
- Subscribers by Age
- Quarterly Subscribers by Age
- Subscriber Change and % Penetration by Age
- Teen Subscribers by Gender
- Male Teen Subscribers
- Quarterly Male Teen Subscribers
- Female Teen Subscribers
Teen Revenue
What's Up with Teen ARPU
Revenue by Race
Teen Revenue by Age
Male Teen Revenue by Age
Female Teen Revenue by Age
Content Revenue

List of Figures
- Figure 1. Multimedia Intelligence's Video Content Matrix
- Figure 2. Us 12-17 Teen Cellular Subscribers
- Figure 3. Teen Wireless Subscribers and Growth By Quarter
- Figure 4. Annual Us 12-17 Teens Subscribers By Race
- Figure 5. Annual Us 12-17 Teens Subscribers by Ethnicity
- Figure 6. Subscriber Growth Index by Ethnicity
- Figure 7. Annual Us Teen Subscribers By Age
- Figure 8. Quarterly Teen Subscribers by Age
- Figure 9. Us Teen Subscriber Change and % Penetration By Age
- Figure 10. Us Teen Subscribers By Sex
- Figure 11. Male Teen Cellular Subscribers by Age
- Figure 12. Male Teen2007 Subscriber Change And % Penetration By Age
- Figure 13. Quarterly Teen Male Cellular Subscribers
- Figure 14. Us Female Teen Subscribers by Age
- Figure 15. Female Subscriber Change and % Penetration by Age
- Figure 16. Quarterly Female Teen Subscribers by Age
- Figure 17. Us Teen Revenue and ARPU
- Figure 18. Us Teen Revenue and ARPU
- Figure 19. Teen versus Total ARPU
- Figure 20. Additional Services for Teens And Total
- Figure 21. Us Teen Cellular Revenue by Race
- Figure 22. Us Teen Revenue by Age
- Figure 23. Quarterly Us Teen Cellular Revenue By Age
- Figure 24. Annual Us Male Teen Revenue By Age
- Figure 25. Quarterly Us Teen Male Revenue by Age
- Figure 26. Annual Us Female Teen Revenue by Age
- Figure 27. Quarterly Us Female Teen Revenue by Age
- Figure 28. Teen Content Revenue by Content Type