Us Wireless Market: A Fragmented Market

The US mobile market has many players each trying to gain market share and differentiate themselves in an increasingly competitive environment. This report analyses the mobile trends in the US in last 18 months and outlines the key factors that will shape the US market in 2007.

• Key messages
• The US: a unique market
• Fragmented market
• Consolidation
• Airtime usage versus calling party pays
• Tariffs
• Handsets and retention
• Market developments
• Subscriber growth
• Consolidation is alive and well
• A vibrant MVNO market
• Wireless data is taking off
• Family share plans: window dressing
• Key trends for the US market in 2007
• MVNOs make more of an impact, but there are fewer new entrants
• Churn reduction to continue for most operators
• Multi-function devices drive data ARPU
• The arrival of WiFi and UMA
• Table of figures
  • Figure 1 Fragmented licensing leads to 493 BTAs
  • Figure 2 US Wireless subscribers
  • Figure 3 US wireless operators with more than 1 million subscribers at the end of 2005