Proven Strategies for 3G & Broadband Mobile Data Services & Applications Vol.1

Publication Date	August 2006
Publisher	KAZAM Technologies
Product Type	Report
Pages	32
ISBN Number
Product Code	KAZ00003

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Summary

This study provides a behind the scenes perspective on the wireless data services experience from mature markets. The study identifies key success factors leading to the current data ARPU rates of over 20% in these markets. Though experiences are highlighted from different regions, the focus is the South Korean market.

The study is split into two volumes, and it examines the techniques used, the outcome achieved, and some of the lessons learned from these experiences in spearheading wireless data through the following aspects:

Volume I: 3G data services - Lessons from mature markets

Content

1.0 Executive Summary
- 1.1 Study Objectives
- 1.2 Scope
- 1.3 Methodology
- 1.4 Definitions
2.0 Introduction
3.0 Mature Markets
- 3.1 The Vitals
- 3.2 The 3 P's of 3G - Politics, Price, Performance
- 3.3 Beyond 3G - Mobile, Broadcasting, and Internet Convergence
  - 3.3.1 WiBro (Wireless Broadband) - Portable Internet
  - 3.3.2 Digital Media Broadcasting (DMB)
  - 3.3.3 Unified Web & WAP Internet Services
4.0 Services & Applications - Current to Next Generation
- 4.1 Branding Services
- 4.2 Top Services, Revenues, and Customer Usage Behaviour
- 4.3 Interactive Applications & Content
  - 4.3.1 Case Study: Video Interactive Applications
    - 4.3.1.1 Video Telephony Services
    - 4.3.1.2 Video Messaging
    - 4.3.1.3 Video Remote Control
    - 4.3.1.4 Mobile Video Content
    - 4.3.1.5 Video Clips
    - 4.3.1.6 Video Commerce Services
    - 4.3.1.7 Video Advertising
    - 4.3.1.8 Camera Purchasing
    - 4.3.1.9 TV Broadcast Services
  - 4.3.2 Case Study: Location & Presence Based Services
    - 4.3.2.1 Buddy Locator
    - 4.3.2.2 Friends Preserver
    - 4.3.2.3 Star Locator
    - 4.3.2.4 Video navigation
    - 4.3.2.5 Find the Best Deal, Find the Nearest
    - 4.3.2.6 Telematics
  - 4.3.3 Case Study: Applications that Allows Users to Express Themselves
    - 4.3.3.1 Ring-back Tones
    - 4.3.3.2 Wicked Welcomes
- 4.4 The Challenge of Pricing Data Services Right
  - 4.4.1 The Impact of Services on Operator and Network Resources
  - 4.4.2 Service Pricing
5.0 Conclusions