Proven Strategies for 3G & Broadband Mobile Data Services & Applications Vol.2

Publication Date	November 2006
Publisher	KAZAM Technologies
Product Type	Report
Pages	37
ISBN Number	not applicable
Product Code	KAZ00004

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Summary

This study provides a behind the scenes perspective on the wireless data services experience from mature markets. The study identifies key success factors leading to the current data ARPU rates of over 20% in these markets. Though experiences are highlighted from different regions, the focus is the South Korean market.

The study is split into two volumes, and it examines the techniques used, the outcome achieved, and some of the lessons learned from these experiences in spearheading wireless data through the following aspects:

Volume II: Ensuring success of data services - A deeper study of successful data offers

Content

VOLUME I: 3G data services - Lessons from mature markets
- Mature market drivers for 3G services, including characteristics that drive success
- A look beyond 3G, WiFi, WiMax, mobile broadcasting, future trends toward convergence of services and networks
- The overall launch strategy for data services current and forward looking
- Services driving usage, and retaining high value customers
- The impact of multimedia services on network resources
- Pricing strategies and models
- A high level study of multimedia video services
- An overview of some of the most popular services
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Additional Information
Companies mentioned
- Cyworld
- J-Phone
- KT Freetel (KTF)
- LG Electronics
- LG Telecom (LGT)
- KDDI
- NEC
- Media FLO
- Motorola
- Nokia
- NTT DoCoMo
- Qualcomm
- SK Telecom (SKT)
- Sony Ericsson
- Sprint
- Verizon
- Vodafone
Key technologies, applications & services covered
- Technologies & Networks
- 3G packet data networks and technologies (EVDO & EVDV)
- CDMA, W-CDMA, CDMA2000, iDEN, HSPDA
- Wireless WAN, WiMAX, WiBro
- Wireless LAN & WiFi
- WAP
- Mobile broadcast (DMB, DVB-H, MediaFLO)
Mobile applications & services
- SMS, IM
- MMS - picture & video messaging
- LBS - location based services
- Presence based services
- VoD - Video on demand
- MoD - Music on demand
- Mobile TV - real time streaming content
- M-Commerce - Mobile commerce
- Video remote control
- Video advertising and mobile marketing
- Mobile games - single player, multiplayer, and network based, etc.
- Ringtones
- Ring-back tones
- Multimedia Mobile Broadcast - digital radio and mobile TV programming
Mobile data services offerings
- Vodafone LIVE
- SKT NATE
- SKT June
- NTT DoCoMo iMode