Successfully Enabling Next Generation Wireless Data Services

Next Gen. Wireless Data

Publication Date	July 2006
Publisher	KAZAM Technologies
Product Type	Report
Pages	71
ISBN Number
Product Code	KAZ00007

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Summary

Wireless data services have been gaining momentum in the past few years. With higher data rate enabled by latest broadband access technologies, exciting multimedia services can now be delivered across wireless networks, such as location base services, instant and multimedia messaging, video downloading & streaming, etc.

This presentation material provides a comprehensive overview of current wireless data services and applications, market trends, as well as with the introduction to the wireless access technologies and service enablers.

This material contains two major parts. The first part (module 1, 2, 3) will introduce the next generation wireless services & applications, their features and functionalities. Then we will take a look at the market trend of convergence, including service convergence, device convergence, and network convergence. We will also explore the key drivers behind the market trend and address the role of IMS in the service delivery of next generation network.

The second part of this material focus on the key lessons learned from mature markets, South Korea and Japan, where the data service revenue accounts for a quarter of total revenues. First we will take a deep look at those mature markets and the services being offered there. Then we will examine the key success factors in the mature market, such as market segmentation, branding, content acquisition, and service integration.

Content

Introduction & Objective
- Introduction to wireless data services & applications
- Overview of the current markets
- Successfully employed new wireless data services
- Introduction to key enablers and concepts
- Enhanced end user experience
Module 1: Overview of next generation wireless data services
- Definition
  - Service
  - Application
  - Content
- Wireless data services (VAS)
- Trends on wireless data services
- Market needs today
- Evolution towards convergence
  - Network convergence
  - Service convergence
  - Device convergence
  - Convergence of end user experience
  - Convergence enablers
- IP backbone network
  - Towards an "all IP" multimedia core network (IMS)
- Disruptive technologies
  - WiMAX and wireless mesh
  - Packet and IP based network enabler
  - New technologies for personal area networks (PAN)
  - Emergence of Non-traditional service providers (MVNO)
Module 2: Key drivers for next generation wireless data services
- Technological evolution to 3G
  - ITU definition of key requirements for 3G services
  - Technology evolution path (GDM, CDMA, TDMA)
  - GSM to 3G (Hype vs. Reality)
  - 3G deployment status
  - Cost of 3G licenses
  - Cost of 2G vs. 3G networks
- Improvement in handsets
  - Handset driving data usage
  - Handsets & Clients drive 3G advantage
  - SKT handsets-usage
- Compelling services and content
  - Trends in content
  - Operator trade-off for data services
- End user experience
Module 3: Key wireless data services and applications
- Definition: wireless and mobile
- Overview of wireless data services
  - Messaging: SMS, MMS, IM, chat, and email
  - Downloads and streaming: music, video, games, mobile TV
  - Packet voice over cellular: PTT, mobile VoIP
  - Broadcast for real-time streaming: TV, and radio
  - Location Based Services (LBS)
  - Mobile Commerce: m-coupons, m-payment, m-wallet
- IMS enables wireless data services
  - "Killer Environment"
- New services and applications
  - Presence enabled active address book
  - Fixed mobile convergence
  - User and situation specific advertising
- Other services
  - Full duplex video
  - Enhanced Full duplex voice
  - Enhanced MMS
  - Media streaming
  - Game sessions
  - Instant Messenger (IM)
  - PTT/PoC
Module 4: Lessons from mature markets
- SKT Korea market leader overview
- SKT - Usage distribution
- Market overview - wireless data service
- SKT - Key elements of data service offer
  - Market segmentation
  - Content
  - Integrated services
Module 5: Key enabler for delivering wireless data services
- Market strategy & pricing
- Simplified user experience
- Enabler Portals
- Engaging & Fresh content
- Content acquisition & Management system
- Smart services integration
- Service delivery and integration gateways
- Handset and clients
- Key lessons from SKT