Wireless & Mobile Trends, Challenges & Outlook: Synopsis for 2007 - 2009

Publication Date	July 2008
Publisher	KAZAM Technologies
Product Type	Report
Pages	16
ISBN Number	not applicable
Product Code	KAZ00011

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£215.00
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Summary

Regions With Highest Subscriber Growth

The Cellular Industry surpassed the 2 billion global subscriber mark a couple of years ago, and is rapidly marching toward the 3rd billion. Developed markets are already saturated in Europe and parts of Asia-Pacific; the growth is therefore coming from emerging regions of the world.

Emerging markets including Brazil, Russia, India and China (BRIC), Middle East and African (MEA), Asia, and Latin America will represent 80% of worldwide subscriber growth, with just the BRIC countries representing over 50 percent of the world's subscriber growth between 2006 and 2009. The cellular market in these countries is rapidly developing, driven by an improving economic environment, the need for connectedness, poor wireline infrastructure, affordability of cellular services, and the availability of low cost handsets.

Content

1.0 Cellular Infrastructure Where's The Growth, Where's The Money
- 1.1 Regions With Highest Subscriber Growth
- 1.2 Outlook For Cellular Infrastrucutre Sales Growth
2.0 Operator & Service Provider The Dynamics, The Threats And The Opportunities
- 2.1 Mobile Operator Regional Dynamics - Revenues
- 2.2 Mobile Operator Regional Dynamics - Profitability
- 2.3 Emerging Service Providers, Disruptive Technologies & New Business Models
- 3.0 The Push Beyond Mobile Content Areas Of Focus
- 3.1 Content Isn't Always King, So What Is?
- 3.2 First Things First What Inhibits Use
  - Drm & Ability To Share And Port Content
  - Ability To Access Content
  - Content Value Chain Impact On Cost Of Content
- 3.3 Understand The Target Market & Its Drivers
- 3.4 Simplify User Experience Integrating Services & Devices A Key
- 3.5 Speed Up Content Discovery
- 3.6 Provide Variety
- 3.7 Blended Services The Promise Of Ims And Sdp
- 3.8 User Generated Content & Social Networks
- 3.9 The Content Market
4.0 Mobile Commerce, Advertising And Marketing
- 4.1 Mobile Commerce
- 4.2 Mobile Advertising & Marketing
5.0 Hot Technologies & Associated Impact
- 5.1 Ims, Uma (Gan) Impact On Fixed Mobile Convergence & Substitution
- 5.2 Mobile Broadband