Morgans Hotel Group Co. Travel, Tourism, Leisure & Hospitality SWOT Report

Publication Date	July 2008
Publisher	Global Markets Direct
Product Type	Report
Pages	21
ISBN Number	not applicable
Product Code	GMD05909

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Summary

Morgans Hotel Group Co. Travel, Tourism, Leisure & Hospitality SWOT Report is a comprehensive report of the company including both quantitative and qualitative research. The report examines the company's business structure and operations, history and products. The report provides strategic insight on the company in the form of a SWOT analysis. This studies the major internal factors which will affect the company's performance e.g. size, strength, cost, revenues and strategy as well as external factors e.g. competitive positioning and industry trends. There is a forward-looking discussion of the opportunities the company can exploit and the threats facing it.

Scope

Critical appraisal of the company's positioning using SWOT analysis.
Company information, including business descriptions, company history, product lines, key competitors and key employee biographies.

Reasons to buy

Support business/sales activities by understanding customers businesses better.
Identify prospective partners and suppliers.
Capitalize on your competitors weaknesses and target the market opportunities available to them.

Content

1 Table of Contents
1 Table of Contents
- 1.1 List of Tables
2 Company Snapshot
- 2.1 Key Information
- 2.2 Company Overview
- 2.3 Financial Performance
3 Business Description
- 3.1 Business Overview
- 3.2 Major Products and Services
  - 3.2.1 Overview
4 History
5 SWOT Analysis
- 5.1 Overview
- 5.2 Morgans Hotel Group Co. Strengths
  - 5.2.1 Strategic Location
  - 5.2.2 Large Portfolio of Hotels Properties and Brands
  - 5.2.3 Strategic Alliance and Partnerships
  - 5.2.4 Vast Experience in the Sector
- 5.3 Morgans Hotel Group Co. Weaknesses
  - 5.3.1 Dependence on Brand Name and Image
  - 5.3.2 Concentration in a Limited Number of Cities
  - 5.3.3 High Operating Cost
  - 5.3.4 Susceptible to Government Policies
- 5.4 Morgans Hotel Group Co. Opportunities
  - 5.4.1 Potential New Markets
  - 5.4.2 Global Travel and tourism Market
  - 5.4.3 Growth in Other Industries
- 5.5 Morgans Hotel Group Co. Threats
  - 5.5.1 Geographic concentration
  - 5.5.2 Competition
  - 5.5.3 Economic Slowdown
6 Competitors
7 Key Employees
8 Key Employee Biographies
9 Company Statement
10 Locations And Subsidiaries
- 10.1 Head Office
- 10.2 Other Locations & Subsidiaries
11 Appendix
- 11.1 Methodology
- 11.2 About Global Markets Direct
- 11.3 Contact Us
- 11.4 Disclaimer
- 1.1 List of Tables
- Table 1: Morgans Hotel Group Co.,Key Facts, 2006
- Table 2: Morgans Hotel Group Co., SWOT Analysis , 2006
- Table 3: Morgans Hotel Group Co., Key Employees, 2006
- Table 4: Morgans Hotel Group Co., Other Locations