Southwest Airlines Co. - SWOT Analysis

Datamonitor's Southwest Airlines Co. - SWOT Analysis company profile is the essential source for top-level company data and information. Southwest Airlines Co. - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Southwest Airlines (Southwest) is a domestic US airline that primarily provides point-to-point, low-fare services. The company operates only in the US. It is headquartered in Dallas, Texas and employs 34,378 people. The company recorded revenues of $9,861 million during the financial year ended December 2007, an increase of 8.5% over 2006. The increase in revenues was primarily due to increase in passenger revenues. The operating profit of the company was $791 million in 2007, a decrease of 15.3% compared to 2006. The net profit was $645 million in 2007, an increase of 29.3% over 2006.

Scope of the Report

• Provides all the crucial information on Southwest Airlines Co. required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Southwest Airlines Co. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Southwest Airlines Co.
• Data is supplemented with details on Southwest Airlines Co. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Southwest Airlines Co.

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This report covers the following industry codes:

SIC Code: 4512

NAICS Code: 481112