Recreational Boating

US industry forecasts for 2011 & 2016

Publication Date	September 2007
Publisher	Freedonia Group
Product Type	Report
Pages	290
ISBN Number	not applicable
Product Code	FED00206

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£3,080.00
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Summary

US demand to grow 5.3% annually through 2011

US demand for recreational boating products (including boats and separately sold propulsion systems and accessories) is projected to rise 5.3 percent per annum through 2011 to $20.3 billion. Strong growth in recreation and leisure expenditures will support demand, as will gains in disposable personal income. The recreational boating market will benefit from strong population growth in the 55- 64 age bracket, which are key end users of recreational boating products. Lastly, gains will be supported by the effort of manufacturers and industry organizations to increase interest in boating among women, minorities and other nontraditional boat buyers Manufacturers' shipments of recreational boating products will benefit from greater opportunities in the export market, particularly to Canada and Western Europe. Gains will also be driven by product innovations and technological advances, such as the incorporation of global positioning systems in many vessels.

Powerboat segment to post fastest growth among boats

Recreational boats, which include powerboats, personal watercraft, sailboats and other boats, will remain the largest segment of demand in 2011 with 58 percent of the total. Powerboats are expected to see the fastest gains in the category, as these boats are more ideal for the aging population due to their ease of operation. Outboard powerboats are also expected to exhibit healthy gains, driven by the increasing popularity of boat packages that often include the motor, a trailer and other various accessories that make the buying process simpler for the consumer. Gains in separately sold propulsion systems, the second largest segment in recreational boating demand in 2011, will be supported by evolving environmental regulations that will enforce more stringent emission standards on marine engines. These standards will require continual technological innovation, thereby increasing the overall cost of the engines.

Demand for separately sold accessories is also expected to grow at a healthy pace, benefiting from a growing consumer interest in global positioning systems as well as satellite-based communication systems.

US regional outlook strong Of the four US census regions (South, Northeast, Midwest and West), the South and the Northeast offer the best prospects for growth due in large part to the South's warmer climate and above average growth of the population over age 45 in both regions. Florida accounted for the largest share of recreational boating demand in 2006, and is also expected to register the fastest gains through 2011.

Study coverage

Recreational Boating, a new Freedonia industry study, is available for $4500. It presents historical demand data (1996, 2001, 2006) plus forecasts (2011, 2016) by material, product and US region. The study also considers market environment factors, evaluates market share data and profiles 39 US industry competitors.

Content

SECTION
- INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Outlook
- Demographic Trends
- Consumer Trends
- Personal Income & Expenditures
- Recreational & Leisure Expenditures
- Consumer Financing
- Recreational Boating Consumer Profile
- Recreational Boating Retail Environment
- Inventory Levels
- Pricing Patterns
- Market Volatility
- Technology
- Engines
- Electronics
- Boat Stock
- Regulatory & Safety Issues
- Emissions & Noise Issues
- Wildlife & Environmental Protection Issues
- Safety Issues
- World Recreational Boating Market
- Canada
- Europe
- Rest of the World
- US Foreign Trade
- Imports
- Exports
III. MATERIAL CONSUMPTION
- General
- Reinforced Plastic
- Resins
- Reinforcement Materials
- Aluminum
- Coated Fabrics
- Tops & Covers
- Sails
- Upholstery
- Inflatable Boats
IV. PRODUCTS
- General
- Boats
- Powerboats
- Outboards
- Shipments by Material
- Shipments by Length
- Sterndrives
- Inboards
- Cabin Cruisers
- Runabouts & Other Inboard Powerboats
- Personal Watercraft
- Regulatory & Safety Issues
- Producers
- Sailboats
- Shipments by Length
- Shipments by Design
- Producers
- Other Boats
- Jet Boats
- Canoes
- All Other
- Propulsion Systems
- Outboards
- Regulatory Issues & Technology
- Producers
- Inboards & Sterndrives
- Regulatory Issues & Technology
- Producers
- Boating Accessories
- Navigational & Electronic
- Sanitation & Safety
- Trailers
- Other
V. REGIONAL DEMAND
- General
- Regional Demographic & Economic Trends
- Population Patterns
- Economic Outlook
- Personal Consumption Expenditures
- Regional Demand for Recreational Boating
- Northeast
- New England
- Middle Atlantic
- Midwest
- East North Central
- West North Central
- South
- South Atlantic
- East South Central
- West South Central
- West
- Mountain
- Pacific
VI. INDUSTRY STRUCTURE
- General
- Industry Composition
- Market Share
- Brunswick
- Genmar Holdings
- Yamaha Motor
- Bombardier Recreational Products
- Other Key Producers
- Competitive Strategies
- Product Development
- Manufacturing
- Distribution
- Marketing
- Brand Awareness & Loyalty Marketing
- Lifestyle & Other Marketing Strategies
- Mergers & Acquisitions
- Cooperative Agreements
- Company Profiles
- Albemarle Sportfishing Boats, see Brunswick
- American Honda Motor Company, see Honda Motor Company
- American Marine Holdings Incorporated
- American Suzuki Motor Corporation, see Suzuki Motor
- Baja Marine, see Brunswick
- Bayliner Marine, see Brunswick
- Beneteau SA
- Bombardier Recreational Products Incorporated
- Boston Whaler, see Brunswick
- Bottom Line Products, see Johnson Outdoors
- BRP-Rotax GmbH & Company KG, see Bombardier
- Recreational Products
- Brunswick Corporation
- Cabo Yachts, see Brunswick
- Cannon, see Johnson Outdoors
- Carlisle Paddles, see Johnson Outdoors
- Carver Boat Corporation, see Genmar Holdings
- Catalina Yachts Incorporated
- Caterpillar Incorporated
- Champion Boats, see Genmar Holdings
- Correct Craft Incorporated
- Crestliner, see Brunswick
- Crownline Boats Incorporated
- Cruisers Yachts, see KCS International
- Crusader Marine Engines, see Pleasurecraft Engine Group
- Cummins Incorporated
- Cummins MerCruiser Diesel Marine, see Brunswick
- and Cummins
- DaimlerChrysler AG
- Dimension Kayak, see Johnson Outdoors
- Donzi Marine, see American Marine Holdings
- Escape Watercraft, see Johnson Outdoors
- Extrasport, see Johnson Outdoors
- Flojet Corporation, see ITT Corporation
- Fountain Powerboat Industries Incorporated
- Four Winns Boats LLC, see Genmar Holdings
- General Motors Corporation
- Genmar Holdings Incorporated
- Glastron Boats, see Genmar Holdings
- GM Powertrain, see General Motors
- Godfrey Marine, see Nautic Global Group
- G3 Boats, see Yamaha Motor Company
- Harris Kayot Marine, see Brunswick
- Hatteras Yachts, see Brunswick
- Honda Motor Company Limited
- Hunter Marine, see Luhrs Marine Group
- Hydra-Sports Boats, see Genmar Holdings
- ITT Corporation
- Jabsco, see ITT Corporation
- Jeanneau America, see Beneteau SA
- Johnson Outdoors Incorporated
- Kawasaki Heavy Industries Limited
- KCS International Incorporated
- Kellogg Marine Supply, see Brunswick
- Land N Sea Distributing, see Brunswick
- Larson Boats, see Genmar Holdings
- Lendal Products, see Johnson Outdoors
- Lowe Boats, see Brunswick
- Luhrs Marine Group
- Lund Boat Company, see Brunswick
- Mainship Corporation, see Luhrs Marine Group
- Malibu Boats West Incorporated
- MasterCraft Boat Company
- Maxum, see Brunswick
- Mercury Marine Group, see Brunswick
- Meridian Yachts, see Brunswick
- MTU Detroit Diesel, see Tognum AG
- Nautic Global Group
- Necky Kayaks, see Johnson Outdoors
- Ocean Kayak, see Johnson Outdoors
- Old Town Canoe, see Johnson Outdoors
- PCM Marine Engines, see Pleasurecraft Engine Group
- Pleasurecraft Engine Group
- Princecraft Boats, see Brunswick
- Pro-Line Boats, see American Marine Holdings
- Rampage Sport Fishing Yachts, see KCS International
- Ranger Boats Company, see Genmar Holdings
- Raymarine plc
- Regal Marine Industries Incorporated
- Rinker Boat Company, see Nautic Global Group
- Rule Industries, see ITT Corporation
- Sea Boss Boats, see Brunswick
- Sea Fox Boat Company Incorporated
- Sealine International, see Brunswick
- Sea Pro Boats, see Brunswick
- Sea Ray Boats, see Brunswick
- Seaswirl Boats, see Genmar Holdings
- Silverton Marine, see Luhrs Marine Group
- Skeeter Products, see Yamaha Motor Company
- Smoker Craft Incorporated
- Stratos Boats, see Genmar Holdings
- S2 Yachts Incorporated
- Suzuki Motor Corporation
- Techsonic Industries, see Johnson Outdoors
- Tognum AG
- Tracker Marine Group
- Triton Boat Company, see Brunswick
- Triumph Boats, see Genmar Holdings
- Trophy Sportfishing Boats, see Brunswick
- Viking Yacht Company
- VM Motori SpA, see DaimlerChrysler AG
- Volvo AB
- Wellcraft Marine, see Genmar Holdings
- Windsor Craft Yacht Company, see Genmar Holdings
- Yamaha Motor Company Limited
- Yanmar Company Limited
- Zodiac SA
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
- Summary Table
SECTION II -- MARKET ENVIRONMENT
- 1 Macroeconomic Indicators
- 2 Population Trends
- 3 Personal Income & Spending Patterns
- 4 Recreational & Leisure Expenditures
- 5 Consumer Financing Environment, 1996-2006
- 6 Recreational Boating Retail Sales
- 7 Recreational Boat Pricing
- 8 US Recreational Boating Market, 1996-2006
- 9 Recreational Boats in Use
- 10 Recreational Boating Foreign Trade
SECTION III -- MATERIAL CONSUMPTION
- 1 Recreational Boating Plastic & Aluminum Consumption
- 2 Recreational Boating Coated Fabrics Consumption
SECTION IV -- PRODUCTS
- 1 Total Recreational Boating Supply & Demand
- 2 Recreational Boat Supply & Demand
- 3 Powerboat Supply & Demand
- 4 Outboard Boat Supply & Demand
- 5 Outboard Boat Shipments by Length
- 6 Sterndrive Boat Shipments by Type
- 7 Inboard Boat Supply & Demand by Type
- 8 Inboard Cabin Cruiser Shipments by Boat Length
- 9 Runabout & Other Inboard Shipments by Boat Length
- 10 Personal Watercraft Supply & Demand
- 11 Sailboat Shipments by Length & Design
- 12 Other Recreational Boat Shipments by Type
- 13 Propulsion System Demand by Type
- 14 Separately Sold Outboard Propulsion System Shipments
- 15 Comparison of Two- & Four-Stroke Outboard Engines
- 16 Separately Sold Inboard & Sterndrive Propulsion System Shipments
- 17 Separately Sold Boating Accessories Supply & Demand
SECTION V -- REGIONAL DEMAND
- 1 Recreational Boating Regional Market Profile, 2006
- 2 US Resident Population by Region
- 3 US Gross Domestic Product by Region
- 4 Personal Consumption Expenditures by Region
- 5 Recreational Boating Demand by Region
- 6 Northeast Recreational Boating Demand
- 7 New England Recreational Boating Demand
- 8 Middle Atlantic Recreational Boating Demand
- 9 Midwest Recreational Boating Demand
- 10 East North Central Recreational Boating Demand
- 11 West North Central Recreational Boating Demand
- 12 South Recreational Boating Demand
- 13 South Atlantic Recreational Boating Demand
- 14 East South Central Recreational Boating Demand
- 15 West South Central Recreational Boating Demand
- 16 West Recreational Boating Demand
- 17 Mountain Recreational Boating Demand
- 18 Pacific Recreational Boating Demand
SECTION VI -- INDUSTRY STRUCTURE
- 1 US Recreational Boating Sales by Company, 2006
- 2 Selected Acquisitions & Divestitures
- 3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 US Recreational Boating Market, 1997-2006
- 2 Recreational Boats in Use by Type, 2006
- 3 US Recreational Boating Imports by Source, 2006
- 4 US Recreational Boating Exports by Destination, 2006
SECTION IV -- PRODUCTS
- 1 Recreational Boating Demand by Type, 2006
- 2 Powerboat Shipments by Engine Type, 2006
SECTION V -- REGIONAL DEMAND
- 1 Geographic Distribution of Recreational Boating Sales, 2006
SECTION VI -- INDUSTRY STRUCTURE
- 1 US Recreational Boating Market Share, 2006