Car Washes on the European Forecourt

Publication Date	December 2005
Publisher	Datamonitor
Product Type	Report
Pages	24
ISBN Number	not applicable
Product Code	DAT00493

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Summary

Introduction

This case profile assesses the forecourt car wash market in six selected European markets at various stages of development. It highlights how currently prevailing dynamics and competitive intensity in these markets vary significantly with regard to market structure, company strategies, car wash penetration, promotional strategies and equipment supply issues.

Scope

Analysis into the penetration of forecourt car washes in individual markets across the EU25
Insight into the role played by individual players in specific markets
An overview of structural factors driving each market including market concentration, commonly used promotional activities and competitive strategies
Insight into the role played by equipment manufacturers in each market and related contractual arrangements

Highlights

With a penetration rate of around 70%, Germany and Ireland have the highest proportion of forecourt sites equipped with a car wash in the EU. Conversely, at just 9%, Belgium has the lowest penetration rate

Within the six selected markets, levels of 3 firm market concentration range from 35% in the UK to 79% in Spain

The use of advertising and promotional offers within individual markets varies significantly between markets. Markets such as Sweden have high levels of promotional activity whilst in Poland little, if any, is undertaken by forecourt retailers

Reasons to Purchase

Obtain a deeper insight into current trends, competitive conditions and market dynamics in the European forecourt car wash market
Gain insight into the types of promotional activities and advertising commonly used in individual markets
Understand the range of advertising and promotional activities undertaken in specific markets

Content

Chapter 1 Executive Summary
- The market structures and competitive conditions in Europe's forecourt car wash markets vary considerably between countries
Chapter 2 Introduction
- This case profile assesses the forecourt car wash market in a number of selected European markets at various stages of development
Chapter 3 Market Context
- The most heavily penetrated car wash markets are Germany and Ireland
- Levels of three firm market concentration very widely between individual markets
Chapter 4 Competitive Dynamics
- The Polish car wash market is lead by BP which places a high emphasis on installing car washes unlike its much larger rival PKN
- Promotional activity plays only a very minor role in the Polish forecourt car wash market
- Agip has by far the largest share of the limited Italian forecourt car wash market
- Through its association with Agip, Ceccato has the largest manufacturer's presence in the Italian forecourt car wash market
- Sweden has a low penetration of forecourt car washes, though the ratio of population to car washes is amongst the lowest in Europe
- Advertising and promotional activities in the Swedish car wash market have a much greater prominence than elsewhere
- Spain's forecourt car wash market is lead by Repsol and CEPSA, though Shell and Agip have significantly grown their presence
- Unlike other markets, the Spanish forecourt car wash market is not dominated by automatic roll over equipment
- Germany has Europe's highest penetration of forecourt car washes and is relatively fragmented with a large number of players
- German forecourt car wash players generally rely on price competition as the core of its promotional activity
- Like Germany, the UK forecourt car wash market is highly fragmented with the top two players holding just 26% of the market
- Although UK forecourt car wash players use similar promotional methods as their European counterparts, they also adopt more specialist practices not generally found elsewhere
- Related reports and contact details
List Of Figures
- Figure 1: Likely Users of this report
- Figure 2: European Car Wash Penetration
- Figure 3: 3 Firm Market Concentration Ratios
- Figure 4: Polish Car Wash Penetration and Market Shares
- Figure 5: Italian Car Wash Penetration and Market Shares
- Figure 6: Swedish Car Wash Penetration and Market Shares
- Figure 7: Spanish Car Wash Penetration and Market Shares
- Figure 8: German Car Wash Penetration and Market Shares
- Figure 9: UK Car Wash Penetration and Market Shares