Creating A Positive Business Case for TPEG

Content

• 1. Executive summary
  • 1.1 Introduction to the Traffic & Travel research stream
  • 1.2 Introduction to this report
  • 1.3 Summary of conclusions
• 2. Three steps for planning successful TPEGbusiness models
• 3. Step 1 - Understanding how market trends will affect TPEG
  • 3.1 Introduction
  • 3.2 Understanding the changing navigation landscape
    • 3.2.1. The good news for service providers: The push towards innovation
    • 3.2.2. The bad news for service providers: The need for cost reduction
  • 3.3 Adapting TPEGservices to the new navigation landscape
  • 3.4 Future outlook
• 4. Step 2 - Identifying new revenue streams for TPEGservices
  • 4.1 Introduction
  • 4.2 Why is TPEGbeing launched?12
    • 4.2.1. The service provider's perspective
    • 4.2.2. The vehicle manufacturer's perspective
    • 4.2.3. The consumer's perspective
  • 4.3 How can TPEGprovide new revenue streams?14
    • 4.3.1. New revenue streams for vehicle manufacturers
    • 4.3.2. New revenue streams for service providers
• 5. Step 3 - Managing the costs associated with delivering TPEG
  • 5.1 Introduction
  • 5.2 The viability of broadcasting TPEGover DAB17
    • 5.2.1. Cost of DAB bandwidth
    • 5.2.2. Strategies for reducing DAB costs
  • 5.3 The viability of delivering TPEGover GSM20
    • 5.3.1. Cost of GSM services
    • 5.3.2. Strategies for reducing GSM costs
  • 5.4 Choosing between DAB and GSM
• List of figures
  • Figure 1. Three steps for planning successful TPEGbusiness models
  • Figure 2. Conflicting priorities within the navigation market
  • Figure 3. The shift from HW/SW innovation to services
  • Figure 4. Average selling price of low cost OE navigation and PNDs
  • Figure 5. Understanding how TPEGneeds to adapt in order to succeed
  • Figure 6. Comparison of broadcast vs. cellular for TPEG
  • Figure 7. The status of DAB deployment across Europe
  • Figure 8. Estimated capacity requirements for TPEGapplications
  • Figure 9. Lifetime cospereceiver for delivering TPEGover DAB
  • Figure 10. TomTom estimates for GSM downloads of traffic information