55 reports

  • Passport 24
  • Passport 21

Asian speciality drinks have an old-fashioned image, with each segment dominated by just one or two players.

  • Beverage
  • Asia
  • Taiwan
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN TAIWAN - INDUSTRY OVERVIEW
  • Duty Levies on Alcoholic Drinks 2017

Alcoholic drinks witnessed marginal growth in total volume terms in 2017. This was largely driven by the double-digit total volume growth of cider/perry, which received strong interest among consumers over the review period due to players’ frequent launches of new flavours and aggressive promotional efforts. In addition, demand for craft beer...

  • Alcoholic Drink
  • Beverage
  • Taiwan
  • Demand
  • ENERGY DRINKS IN TAIWAN - CATEGORY ANALYSIS
  • Attempts To Change Consumers' Perception of Energy Drinks

Despite a long presence in beverages, energy drinks in Taiwan are considered unhealthy due to concerns about the high caffeine content and high pH level. Even though many people still regard energy drinks as a fast and easy way to boost their work and study, more consumers are replacing energy drinks with healthier alternatives, such as functional...

  • Beverage
  • Soft Drink
  • Taiwan
  • Demand
  • Trade
  • SPORTS DRINKS IN TAIWAN - CATEGORY ANALYSIS
  • Summary 5

A key change in sports drinks is likely to be increasing female participation in exercise. This group is generally willing to spend more to buy products they trust, whilst also being more interested in exploring new products and brands. To exploit this trend, companies in the category will focus on understanding this group, combined with product...

  • Beverage
  • Taiwan
  • Demand
  • Trade
  • Uni-President

Hot Drinks in Taiwan

1675 1910 1486
  • HOT DRINKS IN TAIWAN - INDUSTRY OVERVIEW
  • OTHER HOT DRINKS IN TAIWAN - CATEGORY ANALYSIS

Developments in hot drinks in Taiwan closely followed, and continued to be driven by, consumer foodservice trends. Demand for coffee boomed within the foodservice channel. Manufacturers capitalised on this trend, which along with rising foodservice prices, stimulated retail sales. A more sophisticated coffee drinking culture continued to develop...

  • Beverage
  • Coffee
  • Tea
  • Taiwan
  • Demand
  • DRINKS WINE & SPIRITS CO LTD IN ALCOHOLIC DRINKS (TAIWAN)
  • ALCOHOLIC DRINKS IN TAIWAN - INDUSTRY OVERVIEW

Alcoholic drinks achieved healthy total volume growth in 2016; stronger than seen the previous year. Unit price growth was negligible, restricted by the strong price competition in beer and an increasing interest in better value New World wine, despite a noticeable increase in demand for higher value cognac. Euromonitor International’s...

  • Beverage
  • Taiwan
  • Demand
  • Trade
  • Taiwan Tobacco & Liquor Corp
  • Taiwan Tobacco & Liquor Corp: Key Facts
  • Summary 3

TAIWAN TOBACCO & LIQUOR CORP IN ALCOHOLIC DRINKS (TAIWAN) Euromonitor International June 2017 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Ke

  • Beverage
  • Spirits
  • Taiwan
  • Product Initiative
  • Taiwan Tobacco & Liquor Corp
  • February 2017
  • MAYUSHAN FOODS CO LTD

It is expected that Mayushan Foods Co will continue to develop new products in response to rising health awareness among Taiwanese consumers over the forecast period. The company is also expected to focus on improving product quality standards, as quality and food safety are issues of growing concern for many consumers in the wake of recent...

  • Beverage
  • Taiwan
  • Demand
  • Mayushan Foods Co Ltd
  • Vitalon and Uni-president Continue To Lead Bfy Beverages
  • BETTER FOR YOU BEVERAGES IN TAIWAN - CATEGORY ANALYSIS

Sugar consumption has become a growing concern for many Taiwanese in recent years. Widespread media coverage of the negative health effects of excessive sugar consumption has contributed to this trend, as have efforts by the national government to reduce consumption of sugary drinks among children. In 2017, rising awareness of how a high sugar...

  • Beverage
  • Taiwan
  • Demand for Health and Wellness Beverages Remains Robust
  • Domestic Companies Continue To Lead Ff Beverages

One of the key reasons Taiwanese people consume FF beverages is to address poor dietary habits. Many Taiwanese eat out regularly, often multiple times a day. The meals and snacks they consume when away from home tend to be high in fat, sugar, salt etc, which can result in unbalanced diets. Such consumers often perceive FF beverages as a convenient...

  • Beverage
  • Taiwan
  • HOT DRINKS IN TAIWAN - INDUSTRY OVERVIEW
  • OTHER HOT DRINKS IN TAIWAN - CATEGORY ANALYSIS

Other plant-based hot drinks remained the largest category within other hot drinks. It includes traditional-style drinks and mostly comprises grains, seeds and bean drinks. These gained popularity as consumers sought the benefits associated with such drinks. Overall, many consumers see other plant-based hot drinks as a way to quickly and conveniently...

  • Beverage
  • Taiwan
  • Demand
  • Trade
  • June 2017

King Car Food Industrial has successfully built a strong whisky brand which is recognised for its quality. The company is expected to focus on delivering high-quality products, whilst expanding its level of awareness and accessibility in the international market. These measures will help to reinforce consumer demand and acceptance of the Kavalan...

  • Alcoholic Drink
  • Beverage
  • Whisky
  • Taiwan
  • World
  • DRINKS WINE & SPIRITS CO LTD
  • STRATEGIC DIRECTION

Drinks Wine & Spirits faces the need to differentiate itself from mass-market retailers. The company is likely to broaden its focus and range and raise the quality of its offerings, whilst maintaining appealing prices in the mid-priced to premium segments. The company also faces changing consumer expectations in terms of the retail environment....

  • Beverage
  • Spirits
  • Taiwan
  • Demand
  • Market Competition
  • June 2017
  • KINMEN KAOLIANG LIQUOR INC

Kinmen Kaoliang Liquor will maintain its strength through its long-established and popular traditional product. Despite this, it is heavily focused on older drinkers. There is a need for greater effort to reach younger consumers in Taiwan. Promotion, packaging and product all remain key areas the company can address to expand its appeal to...

  • Beverage
  • Spirits
  • Taiwan
  • Demand
  • Kinmen Kaoliang Liquor Inc
  • All Commercial Beverages Overview
  • Alcoholic Beverages Categories Market Share, 2016

Taiwan Beer and Cider Market Insights 2017 Summary GlobalData’s Taiwan Beer and Cider Market Insights 2017 report provides a complete overview of the Taiwan beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...

  • Beverage
  • Taiwan
  • Market Segment
  • Market Size
  • Heineken N.V.
  • February 2017
  • interviews

It is expected that Ten Ren Tea Co will continue to take a conservative and gradual approach to expanding its business over the forecast period. This is due to the fact that tea, its core area of interest, offers fewer opportunities for innovation as compared to coffee. Euromonitor International Local Company Profiles are a concise...

  • Beverage
  • Tea
  • Taiwan
  • Market Description
  • Ten Ren Tea Co., Ltd.
  • February 2017
  • Shanghai Uni-President Starbucks Co: Key Facts

Shanghai Uni-President Starbucks Co will continue to focus on the expansion of its specialist coffee shops chain in Taiwan over the forecast period. At the same time, the company will seek to leverage the popularity of the Starbucks chain by improving retail distribution of its packaged and branded coffee products. However, it is not expected...

  • Beverage
  • Coffee
  • Soft Drink
  • Taiwan
  • Starbucks Corporation
  • Summary 2
  • KING CAR FOOD INDUSTRIAL CO LTD

King Care Food Co is expected to continue focusing on gaining new consumers with products such as fresh coffee which better meet the demand of increasingly health-conscious coffee drinkers. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key...

  • Beverage
  • Coffee
  • Soft Drink
  • Taiwan
  • Demand
  • November 2015
  • Passport 2

Tsingtao Brewery Corp Taiwan aims to strengthen its brand as a local beer through importing foreign brewery technology and equipment. Because the Taiwanese government protects Taiwan Tobacco & Liquor Corp’s historical brand name, Tsingtao Brewery Corp is prohibited from changing its brand name and has to mark "Taiwan" on the packaging. The...

  • Beverage
  • Taiwan
  • Demand
  • Forecast
  • Tsingtao Brewery Company Limited
  • ALCOHOLIC DRINKS IN TAIWAN - INDUSTRY OVERVIEW
  • Duty Levies on Alcoholic Drinks 2017

Cider/perry witnessed the fastest total volume growth compared to other alcoholic drinks, albeit growing from a small base. The category is largely driven by marketing and promotional efforts and bulk of the sales is generated through convenience stores. Purchases are usually made on impulse when consumers are tempted by attractive packaging...

  • Beverage
  • Cider
  • Taiwan
  • Demand
  • Trade

Tea in Taiwan

800 912 710
  • HOT DRINKS IN TAIWAN - INDUSTRY OVERVIEW
  • Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth

Tea drinking is an entrenched part of the local culture. However, demand for tea was negatively affected by growth in the popularity of coffee and a younger generation wanting something less traditional. In response, a new generation of local tea players took a different approach to marketing and packaging. The new brands offer modern, and...

  • Beverage
  • Taiwan
  • Demand
  • Duty Levies on Alcoholic Drinks 2017
  • ALCOHOLIC DRINKS IN TAIWAN - INDUSTRY OVERVIEW

Consumers are increasingly trading up to imported lager as a result of increased marketing efforts, such as media promotions and price discounting, as well as higher spending power. For example, convenience store FamilyMart created the imported beer festival during the summer to attract consumers and boost sales. The strategic locations of...

  • Alcoholic Drink
  • Beer
  • Beverage
  • Taiwan
  • Demand
  • ALCOHOLIC DRINKS IN TAIWAN - INDUSTRY OVERVIEW
  • Duty Levies on Alcoholic Drinks 2017

Total volume sales of wine recorded healthy growth in 2017. With higher education, globalisation and more well-travelled consumers, wine drinking is no longer just for wealthy businessmen. Rising demand for wine can be attributed to females, as well as younger consumers between 20 to 40 years of age. Drinking wine is perceived to be part of...

  • Beverage
  • Wine
  • Taiwan
  • Demand
  • Trade
  • Duty Levies on Alcoholic Drinks 2017
  • ALCOHOLIC DRINKS IN TAIWAN - INDUSTRY OVERVIEW

RTDs/high-strength premixes witnessed improved total volume growth in 2017 compared to the review period’s overall performance. It began to display positive growth towards the end of the review period after years of decline. This can be somewhat attributed to the rising interest of cider over the review period. Although RTDs competes for sales...

  • Alcoholic Drink
  • Beverage
  • Taiwan
  • Demand
  • Trade
  • VITALON FOODS CO LTD

The company offers a wide range of HW beverages including HW RTD tea, FF sports drinks and FF non-cola carbonates.

  • Beverage
  • Tea
  • Taiwan
  • Demand
  • Vitalon Foods Co Ltd
  • SPORTS DRINKS IN TAIWAN - CATEGORY ANALYSIS
  • ENERGY DRINKS IN TAIWAN - CATEGORY ANALYSIS

Soft drinks recorded a slowdown in total volume growth in 2017 compared with the review period, due mainly to its maturity in Taiwan. Reduced consumption of sugary drinks was also seen in the country, with growth shifting to categories containing lower sugar products, such as RTD tea and bottled water. Changing preferences continued to have...

  • Beverage
  • Taiwan
  • Demand
  • Hey-Song Corp
  • Uni-President
  • ALCOHOLIC DRINKS IN TAIWAN - INDUSTRY OVERVIEW
  • KINMEN KAOLIANG LIQUOR INC IN ALCOHOLIC DRINKS (TAIWAN)

Some companies in Taiwan have begun repositioning their products and brands to reach younger consumers. Spirits, once more associated with older and wealthier male consumers in Taiwan, have begun to have greater appeal amongst younger consumers through a more modern image and more affordable pricing. Euromonitor International’s Spirits...

  • Beverage
  • Spirits
  • Taiwan
  • Demand
  • Trade
  • Passport 23
  • SOURCES

Taiwan probably remains one of the most difficult markets for small firms to enter, as consumers have a huge choice of beverages and are heavily influenced by short-term trends or fads, which typically last five to six months.

  • Beverage
  • Concentrate
  • Taiwan
  • Demand
  • Trade
  • Small Companies Explore the Potential of Sparkling Drinks
  • Competitive Positioning

Sugar consumption has become a growing concern in Taiwan. Consumers are health-conscious, and place emphasis on their appearance. There has been widespread media coverage of the harm associated with excessive sugar consumption. In addition, the government has taken steps to limit children’s access to sugary drinks. Since carbonates do not...

  • Beverage
  • Soft Drink
  • Taiwan
  • Demand
  • Trade
  • 10.2Taiwan Energy Drinks Commentary
  • 6.2 Taiwan Still Drinks Commentary

Summary Some of the key trends noted across Taiwan include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Energy Drink
  • East Asia
  • Taiwan
  • Demand