9 reports

  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • WINES OF THE WORLD LTD IN ALCOHOLIC DRINKS (KENYA)

Economic growth in the last year was slow, characterised by a difficult trading environment in Kenya, caused by the two general elections. This led to moderate total volume growth for alcoholic drinks. Uncertainty in the region saw consumer spending squeezed, as there was a short-term trend towards value, due to massive numbers of casual workers...

  • Alcoholic Drink
  • Kenya
  • Demand
  • Trade
  • August 2017
  • KEROCHE BREWERIES LTD

Keroche Breweries’ strategic drive is to focus on acquiring a 20% total volume share of alcoholic drinks in Kenya through increasing its production capacity, widening its product distribution to prevent stock outs and engaging in active marketing campaigns to develop brand awareness. Euromonitor International Local Company Profiles...

  • Alcoholic Drink
  • Kenya
  • Supply
  • Keroche Breweries Ltd.
  • August 2017
  • interviews

East African Breweries seeks to position itself as the leading alcoholic drinks manufacturer in Kenya and the East Africa region by widening its product portfolio to cater to price-sensitive consumers and develop its distribution network by partnering with local retailers and distributors in low-income residential areas. Euromonitor...

  • Alcoholic Drink
  • East Africa
  • Kenya
  • Demand
  • EABL

The sole business of KWAL is the manufacturing and distribution of alcoholic drinks in Kenya and across the East Africa region.

  • Alcoholic Drink
  • Kenya
  • Market Competition
  • KWAL
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW

In the review period, spirit-based RTDs remained popular amongst the growing millennial population. Notably, Smirnoff Black Ice, Smirnoff Red Ice and Redd’s remain popular amongst women. These brands are supported by massive promotion and marketing in bars and restaurants and via electronic media; a trend which has boosted awareness amongst...

  • Alcoholic Drink
  • Beverage
  • Kenya
  • Demand
  • Trade

Spirits in Kenya

800 912 710
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • WINES OF THE WORLD LTD IN ALCOHOLIC DRINKS (KENYA)

There has been exponential growth in the number of bars in the counties, mainly funded through county budget allocations. The aim of this is to increase revenues in the counties and encourage responsible drinking. Also, urban areas are characterised by an influx of restaurants in shopping centres, as well as pubs/lounges and bars in the central...

  • Alcoholic Drink
  • Spirits
  • Kenya
  • Demand
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • EAST AFRICAN BREWERIES LTD IN ALCOHOLIC DRINKS (KENYA)

In October 2016, East African Breweries launched Tusker Cider, which is a drink made from fermented apples and pears. This drink was launched to take advantage of the burgeoning group of affluent millennial consumers and new beer drinkers, as they are both open to trying out new flavours. The country is a great environment for new product...

  • Alcoholic Drink
  • Beverage
  • Kenya
  • Demand
  • Trade

Beer in Kenya

800 912 710
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • EAST AFRICAN BREWERIES LTD IN ALCOHOLIC DRINKS (KENYA)

In October 2016, brewer Anheuser-Busch InBev completed the USD100 billion acquisition of SABMiller. They have products retailing in the Kenyan market in imported mid-priced and premium lager. Through the acquisition, AB InBev gained access to wider distribution, and is therefore looking to leverage brands such as Corona, whose consumption...

  • Alcoholic Drink
  • Beer
  • Lager
  • Kenya
  • Demand

Wine in Kenya

800 912 710
  • ALCOHOLIC DRINKS IN KENYA - INDUSTRY OVERVIEW
  • LIST OF CONTENTS AND TABLES

There has been a surge in the number of shopping centres in Kenya, such as The Hub Karen Mall, Two Rivers Mall and Garden City. These shopping centres usually boast a wide array of restaurants catering for all types of consumer demand. Furthermore, visitors to these shopping centres are usually aspirational middle-income consumers, who have...

  • Alcoholic Drink
  • Wine
  • Kenya
  • Demand