11 reports

  • ALCOHOLIC DRINKS IN CAMEROON - INDUSTRY OVERVIEW
  • FERMENCAM SA IN ALCOHOLIC DRINKS (CAMEROON)

Drinking is considered a part of social activity in Cameroon. Accordingly, it is very common for consumers to grab a drink throughout the week. Whilst drinking is strongest among millennials and especially men, attitudes towards alcoholic drinks differ across different age groups and between genders. As men favour spirits and beers, women...

  • Alcoholic Drink
  • Cameroon
  • Demand
  • Forecast
  • Trade
  • June 2017
  • www.africanews.fr, www.camerpost.com), trade sources, trade interviews

Fermencam hopes to continue working to strengthen its distribution network in Cameroon whilst also adding new imported spirits and wines brands to its portfolio. It is also expected to go into fruit juice production. The owner also is reported to diversify into cosmetics in the long run. Euromonitor International Local Company Profiles...

  • Alcoholic Drink
  • Spirits
  • Whisky
  • Cameroon
  • Demand
  • Passport 2
  • GUINNESS CAMEROON SA

Guinness Cameroon will focus on maintaining its leading position in stout and also strengthening its presence in RTDs/high-strength premixes and its imported brands. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the...

  • Alcoholic Drink
  • Cameroon
  • Demand
  • Diageo plc
  • June 2017
  • Summary 2

Over the forecast period Brasseries du Cameroun will work to strengthen its lead in the alcoholic drinks market in Cameroon by launching new products, whilst also investing heavily in the promotion of its existing brands and the expansion of its distribution network. In particular, the company will seek to consolidate its leading position...

  • Alcoholic Drink
  • Beer
  • Beverage
  • Cameroon
  • Trade
  • ALCOHOLIC DRINKS IN CAMEROON - INDUSTRY OVERVIEW
  • CIDER/PERRY IN CAMEROON - CATEGORY ANALYSIS

As Cameroonians are not accustomed to drinking cider/perry, the category remained negligible in size in 2017. Furthermore, cider/perry products are impacted negatively by the fact they are perceived to be premium products and thus not within reach for most consumers. Euromonitor International’s Cider/Perry in Cameroon report offers...

  • Alcoholic Drink
  • Beverage
  • Cameroon
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN CAMEROON - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN CAMEROON - INDUSTRY OVERVIEW

RTDs/high-strength premixes recorded strong growth in 2017 as a result of a growing consumer base, stemming from increasing visibility and consumer awareness. Although this growth is likely to subside in the long run, the positive trend is expected to continue over the forecast period. As RTDs/high-strength premixes moves from its infancy...

  • Alcoholic Drink
  • Beverage
  • Cameroon
  • Demand
  • Trade

Wine in Cameroon

800 912 710
  • ALCOHOLIC DRINKS IN CAMEROON - INDUSTRY OVERVIEW
  • Passport 10

Wine performed well in 2017, in line with 2016 growth rates. The growth continued to be supported by high consumer awareness, higher disposable income as well as exposure to Western culture. Indeed, the number of middle-income consumers has been increasing significantly in recent years and this has encouraged consumers to trade up to higher-priced...

  • Alcoholic Drink
  • Wine
  • Cameroon
  • Demand
  • Trade

Beer in Cameroon

800 912 710
  • ALCOHOLIC DRINKS IN CAMEROON - INDUSTRY OVERVIEW
  • Influx of Contraband Goods Affects Alcoholic Drinks Adversely

Beer registered positive total volume growth in 2017, driven by mid-priced brands, which accounted for a sizeable portion of the sales. As many consumers remained price sensitive as a result of higher living costs, many of them traded down to economy brands. However, due to a strong beer culture in Cameroon, beer continues to be favoured at...

  • Alcoholic Drink
  • Beer
  • Cameroon
  • Demand
  • Trade

D' IMPORTATION - NÉGOCE ET DE TRANSIT (SOCCINT) IN SOCIÉTÉ COMMERCIALE ALCOHOLIC DRINKS (CAMEROON) Euromonitor International September 2015 Passport I LIST OF CONTENTS AND TABLES Strategic Direction...............................................................................

  • Alcoholic Drink
  • Wine
  • Cameroon
  • Trade
  • ALCOHOLIC DRINKS IN CAMEROON - INDUSTRY OVERVIEW
  • Les Brasseries Du Cameroun Leads Alcoholic Drinks in 2017

Spirits saw reasonable growth over 2017 thanks to a good, albeit small, base of higher-income consumers. Club-goers, business people, expatriates and upper-income people generally drink spirits, particularly whiskies, at home and when going out on the town; as such, spirits is anticipated to record positive volume growth over the forecast...

  • Alcoholic Drink
  • Spirits
  • Cameroon
  • Demand
  • Trade

The data excludes non-distilled alcoholic beverages and denatured ethyl alcohol.

  • Alcoholic Drink
  • Spirits
  • Whisky
  • Cameroon
  • Demand