11 reports

  • COMPETITIVE POSITIONING

Florida Bebidas SA strategic direction is set to remain focused on strengthening its already dominant position within alcoholic drinks and non-alcoholic drinks in Costa Rica and the company is set to remain in full control of the manufacturing and distribution of its own brands in beer and RTDs, which are currently complemented by its extensive...

  • Alcoholic Drink
  • Costa Rica
  • United States
  • Market Competition
  • Bebidas SA
  • STRATEGIC DIRECTION

The company positions itself between the middle and the high end of the price spectrum in alcoholic drinks and this is due to its above-average unit prices and innovative product range.

  • Alcoholic Drink
  • Costa Rica
  • Demand
  • Forecast
  • Market Competition
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW

As local consumers are exposed to a global consumption environment, brand awareness and availability influence their purchasing decisions; often recreating positive consumption experiences based on aspirational expectations and budget capabilities. In such a context, pricing and promotional campaigns continued to increase the penetration of...

  • Alcoholic Drink
  • Costa Rica
  • United States
  • Demand
  • COMPETITIVE POSITIONING

Florida Bebidas' core business is beer production, although it also produces and distributes a wide variety of alcoholic and of non-alcoholic beverages (such as RTDs teas, juices, bottled water energy drinks and carbonates).

  • Alcoholic Drink
  • Costa Rica
  • United States
  • Market Competition
  • Bebidas SA
  • Alcoholic Beverages Categories Market Share, 2016
  • Alcoholic Beverages Litres of Pure Alcohol (LPA) per capita, 2016

Costa Rica Beer Market Insights 2017 Summary GlobalData’s Costa Rica Beer Market Insights 2017 report provides a complete overview of the Costa Rica beer industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...

  • Alcoholic Drink
  • Costa Rica
  • Market Segment
  • Market Size
  • Price
  • July 2015
  • interviews

Fábrica Nacional de Licores (FANAL) is a state-owned company that has the exclusive control of alcohol production in Costa Rica. Its leading brand, Guaro Cacique, continues to consolidate its traditional top-of mind positioning amongst a loyal base of consumers (within different income segments) thanks to its trademark recognition, product...

  • Alcoholic Drink
  • Spirits
  • Costa Rica
  • Demand
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • LIST OF CONTENTS AND TABLES

As middle- and high-income Costa Ricans increased their understanding of wine culture, distributors unveiled a wider assortment of brands and value proposals, ranging from different types of varietal combinations to specific denomination of origin claims, increasing consumers’ interest in the latest wine trends globally. The scenario keeps...

  • Alcoholic Drink
  • Wine
  • Costa Rica
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • LIST OF CONTENTS AND TABLES

As locals’ preferences and expectations regarding beer consumption changed along with the rising momentum of high-quality craft beer and value for money imported alternatives, more middle-income buyers continued to try different beer brands more regularly, reflecting in less loyal purchasing patterns. In such a context the beer connoisseur...

  • Alcoholic Drink
  • Beer
  • Costa Rica
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • LIST OF CONTENTS AND TABLES

Despite the broad penetration already achieved by major spirit-based RTDs in Costa Rica, local manufacturers and distributors continue to find new development opportunities through segmentation based on new flavour launches and packaging updates. In this context, further consolidation of top-of-mind brands under the control of Florida Bebidas...

  • Alcoholic Drink
  • Costa Rica
  • United States
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • LIST OF CONTENTS AND TABLES

Due to a combination of the prevalent tax-evasive culture and the uncertainty prevailing in the economy in Costa Rica, locals’ interest in high-quality yet affordable products continues to lead to the popularity of illicit trade. This continues to thrive through parallel distribution networks that ensure availability in independent small grocers...

  • Alcoholic Drink
  • Spirits
  • Costa Rica
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN COSTA RICA - INDUSTRY OVERVIEW
  • Alcoholic Drinks Still Dominated by Local Companies

Even though cider/perry did not emerge within the local market by using appealing options, it might be considered a good opportunity to develop and grow in the forecast period, especially locally. The on-going changing habits amongst local consumers (due to acculturation and globalisation process) and the emerging initiatives to add value...

  • Alcoholic Drink
  • Cider
  • Costa Rica
  • Demand
  • Trade