9 reports

  • DISTRIBUIDORA MARTE SA IN ALCOHOLIC DRINKS (GUATEMALA)
  • OPERATING ENVIRONMENT

Alcoholic drinks recorded positive growth in volume and current value terms in 2017. However, categories such as beer have begun to show signs of maturity, after displaying a double-digit growth rate over the review period. Beer managed to maintain its large consumer base, but its growth rate has decelerated, since now it caters to a wide...

  • Alcoholic Drink
  • Beer
  • Guatemala
  • Demand
  • Trade
  • DISTRIBUIDORA MARTE SA

Over the forecast period, Distribuidora Marte will continue to expand the assortment of international alcoholic drinks brands for which it is the exclusive importer and distributor in Guatemala. In particular, it will focus on introducing higher-quality and premium imported spirits and RTD brands. At the same time, the company is investing...

  • Alcoholic Drink
  • Wine
  • Guatemala
  • Trade
  • Distribuidora Marte SA
  • June 2017
  • Industrias Licoreras de Guatemala SA: Competitive Position 2016

Over the forecast period, Industrias Licoreras de Guatemala SA (ILG) will work to strengthen its leading positions in Guatemalan spirits and RTDs/high-strength premixes by introducing new products, expanding its distribution network and increasing promotional support for its existing brands. In spirits, the company is expected to focus on...

  • Alcoholic Drink
  • Beverage
  • Ready-To-Drink
  • Guatemala
  • Industrias Licoreras de Guatemala SA
  • Alcoholic Beverages Categories Market Share, 2016
  • Alcoholic Beverages Litres of Pure Alcohol (LPA) per capita, 2016

Guatemala Beer and Cider Market Insights 2017 Summary GlobalData’s Guatemala Beer and Cider Market Insights 2017 report provides a complete overview of the Guatemala beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...

  • Alcoholic Drink
  • Guatemala
  • Market Segment
  • Market Size
  • Price
  • Domestic Company Cervecería Centroamericana SA Leads Alcoholic Drinks
  • Strong Forecast Performance Expected

Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking beer. RTDs has become a way for spirits to compete with beer, since they have similar affordable unit prices and offer the convenience that they...

  • Alcoholic Drink
  • Ready-To-Drink
  • Guatemala
  • Demand
  • Trade
  • Domestic Company Cervecería Centroamericana SA Leads Alcoholic Drinks
  • Strong Forecast Performance Expected

Wine is not a traditional product in Guatemala and the lack of domestic production makes it an imported product. Consumers, in the majority, are present in the urban mid- to upper-income groups with higher disposable incomes who follow international trends occurring in alcoholic drinks and enjoy the sophistication that drinking wine involves....

  • Alcoholic Drink
  • Beverage
  • Wine
  • Guatemala
  • Demand
  • Domestic Company Cervecería Centroamericana SA Leads Alcoholic Drinks
  • Passport 24

During the review period, beer registered strong double-digit volume growth rates, mainly caused by unit price reductions by the two leading competitive companies Cervecería Centroamericana SA and AmBev Centroamérica SA. This resulted in consumers switching from other alcoholic drinks such as rum and aguardiente to beer. In 2016, growth rates...

  • Alcoholic Drink
  • Beer
  • Guatemala
  • Demand
  • Domestic Company Cervecería Centroamericana SA Leads Alcoholic Drinks
  • MARKET DATA

Spirits began to see positive volume growth rates in 2017, as the category was deeply affected by the beer price war evident over the review period. The most affected spirits were rum and aguardiente, which offer extremely affordable brands such as Sello de Oro Venado rum and Venado aguardiente (Industrias Licoreras de Guatemala SA). Rum and...

  • Alcoholic Drink
  • Spirits
  • Guatemala
  • Demand
  • Summary 2
  • Cervecería Centroamericana SA: Competitive Position 2016

Over the forecast period, Cervecería Centroamericana will seek to strengthen its competitive positions in beer and RTDs/high-strength premixes by developing new products and stepping up promotional support for its established brands. At the same time, the company will invest in expanding and improving the efficiency of its distribution network...

  • Alcoholic Drink
  • Beer
  • Guatemala
  • Product Initiative