27 reports

  • MARKET INDICATORS
  • LIST OF CONTENTS AND TABLES

The Hungarian economy continued to improve, reaching the lowest ever unemployment rates while average wages and real incomes continued to grow. The strengthening spending power and the strong summer season of 2017 positively affected alcoholic drinks in Hungary. On-trade’s performance also showed signs of recovery, as consumers could afford...

  • Alcoholic Drink
  • Hungary
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN HUNGARY - COMPANY PROFILES
  • ROUST HUNGARY KFT IN ALCOHOLIC DRINKS (HUNGARY)

In 2016 the Hungarian economy continued to recover, and the government took measures to further improve the employment rate, raise the minimum wage and lower income-related taxes. As a result, disposable incomes continued to rise. This had a positive effect on the retail market, including alcoholic drinks, as volume sales continued...

  • Alcoholic Drink
  • Beer
  • Spirits
  • Hungary
  • Demand
  • June 2017
  • COMPETITIVE POSITIONING

Roust Hungary plans to expand its share in spirits by focusing on the promotion of its most popular strategic brands, both off-trade and on-trade. The company is expanding its imported product portfolio in the most dynamic areas of spirits. It strives to improve profitability despite rising taxes by shifting its focus to standard...

  • Alcoholic Drink
  • Spirits
  • Hungary
  • Trade
  • Roust Inc.
  • June 2017
  • Passport 2

Dreher Sörgyárak plans to strengthen its leading position in beer manufacturing by producing and distributing good-quality lager in every price segment. It is striving to expand its consumer base by offering new, trendy products such as on-trade fresh tank beer, dry hopped beer, flavoured/mixed lager (radler) or non-alcoholic...

  • Alcoholic Drink
  • Beer
  • Hungary
  • Demand
  • SABMiller plc
  • June 2017
  • interviews

Varga Pincészet is planning to expand its own grape production and wine-making facilities, whilst also buying more grapes from surrounding vineyards in the wine region. The company will continue to develop its product lines and start new ones, with a growing focus on the affordable premium segment, which has good prospects. The...

  • Alcoholic Drink
  • Hungary
  • Demand
  • Market Competition
  • Supply
  • June 2017
  • interviews

The main strategy of Carlsberg Hungary is to maintain its strong position amongst the strongest beer importers in Hungary, and retain its leading position in cider with the Somersby brand. The company plans to continue to focus on the import and country-wide distribution of premium lager and other beer specialities. Carlsberg’s...

  • Alcoholic Drink
  • Cider
  • Hungary
  • Market Competition
  • Carlsberg Group
  • June 2016
  • PRIVATE LABEL

Whiskynet aims to become the leading specialist retailer in whiskies, while also expanding the range of premium spirits it sells though its physical and online stores. The company will continue to focus on high-end spirits, specialising in premium and super premium whiskies from all over the world. Whiskynet plans to keep its operations streamlined...

  • Alcoholic Drink
  • Whisky
  • Hungary
  • Demand
  • Market Competition
  • Summary 3
  • COMPETITIVE POSITIONING

Heineken Hungária aims to strengthen its position as the leading producer of premium lager in Hungary and supply the local market with both high quality beer and cider products. To achieve this goal, the company will strive to maintain the quality of its existing brands while also introducing new ones, supported by strong marketing activities,...

  • Alcoholic Drink
  • Hungary
  • Demand
  • Market Competition
  • Heineken N.V.
  • June 2016
  • Passport 2

Zwack Unicum is striving to further improve its leading position in spirits by focusing on standard and premium offerings. It plans to continue to focus on innovation and the wide-scale promotion of its key traditional brands, which have a strong presence in most domestic spirits. The company is also focusing on expanding its exports. In addition,...

  • Alcoholic Drink
  • Spirits
  • Hungary
  • Demand
  • Zwack
  • Passport 2
  • TÖRLEY PEZSGOPINCÉSZETI KFT

In 2015, the overall volume share of the company in alcoholic drinks stood at ##%, giving it a ranking of eighth.

  • Alcoholic Drink
  • Sparkling Wine
  • Wine
  • Hungary
  • Demand
  • Alcoholic Beverages Categories Market Share, 2016
  • Alcoholic Beverages Litres of Pure Alcohol (LPA) per capita, 2016

Hungary Beer and Cider Market Insights 2017 Summary GlobalData’s Hungary Beer and Cider Market Insights 2017 report provides a complete overview of the Hungary beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook. Scope Covering...

  • Alcoholic Drink
  • Beer
  • Cider
  • Hungary
  • Demand
  • June 2015
  • GYORI LIKORGYÁR ZRT

Gyori Likorgyár strives to strengthen its strong position in spirits manufacturing and distribution domestically by constantly shaping its product portfolio in order to reach the widest range of consumers. The company is innovating and expanding its range of spirits across most price bands, ranging from economy through to standard and up to...

  • Alcoholic Drink
  • Spirits
  • Hungary
  • Forecast
  • June 2015
  • growth within wine over the review period, mainly due to more activity in terms of marketing and advertising.

In 2013, a new management team took over the leadership of Tokaj Kereskedoház, which has a long tradition and an important strategic role in Hungary. As part of the new strategy, there are large investments to be made in modernising the infrastructure of its winery, to improve the quality of its wines and to promote the Tokaji brand both domestically...

  • Alcoholic Drink
  • Wine
  • Hungary
  • Demand
  • AVERAGE BEVERAGE CONSUMPTION - LITERS OF PURE ALCOHOL (LPA) PER CAPITA, 2005-2016F
  • COMMERCIAL BEVERAGE CONSUMPTION - PER CAPITA GROWTH, 2006-2016F

Summary Hungarian beer market continued to stay positive in 2015 aided by warmer summer, improved consumer confidence with increasing purchasing power, stable excise duty and also with major brands being frequently on price promotions. Improved consumer confidence led to the shift of consumer interest towards premium and super premium...

  • Alcoholic Drink
  • Hungary
  • Demand
  • Market Size
  • Heineken N.V.

Beer in Hungary

800 912 710
  • CARLSBERG HUNGARY KFT IN ALCOHOLIC DRINKS (HUNGARY)
  • DREHER SÖRGYÁRAK ZRT IN ALCOHOLIC DRINKS (HUNGARY)

Despite positive economic trends and consumers’ improving purchasing power, beer saw a slowdown in its recovery and only posted slow growth in total volume terms in 2016. Whilst the European Football Championship had a boosting effect at the beginning of the summer, the changeable summer weather and the slower end-year performance...

  • Alcoholic Drink
  • Beer
  • Lager
  • Hungary
  • Demand
  • Low Alcohol, Fruity Drinks Perform Well Across Alcoholic Drinks
  • MARKET DATA

While it was expected years ago that after the initial rapid expansion, cider would start to mature, its excellent sales performance with double-digit growth rates showed that it still has plenty of potential. The launch of Strongbow from the tap on-trade, supported by wide-scale promotion, benefited the entire category as it reached out to...

  • Alcoholic Drink
  • Cider
  • Hungary
  • Demand
  • Trade

Wine in Hungary

800 912 710
  • VARGA PINCÉSZET KFT IN ALCOHOLIC DRINKS (HUNGARY)
  • interviews

Volume sales of wine are strongly related to the purchasing power of the middle- and lower-income segments. As purchasing power increased in 2016, sales of wine continued to recover. Wine culture is also spreading in Hungary; it is becoming trendier to consume wine on-trade, thanks to the successful efforts of the wine associations...

  • Alcoholic Drink
  • Wine
  • Hungary
  • Demand
  • ROUST HUNGARY KFT IN ALCOHOLIC DRINKS (HUNGARY)
  • Competitive Positioning

Sales of spirits continued to suffer from the steep increases in unit prices at the beginning of 2015, due to the introduction of a strength-based health tax. Whilst there were no new taxes introduced in 2016, manufacturers of spirits continued to be negatively affected, as they were forced to increase prices, which caused a...

  • Alcoholic Drink
  • Spirits
  • Hungary
  • Demand
  • Category Definitions
  • MARKET SIZE ANALYSIS BY VALUE AND VOLUME, SPIRITS SECTOR, 2011-2021

High tax (Health-tax) on alcoholic beverages levied by the Hungarian Government has led to high unit price of Spirits in the country.

  • Alcoholic Drink
  • Hungary
  • Market Size
  • Bacardi Limited
  • Diageo plc
  • The Hungarian consumers are opting for value for money products in the Wine market
  • The Hungarian Wine & Spirits Sales Distribution (Ltr Million)

Summary The Hungarian Wine market is led by the Still Wine category in both value and volume terms while the Fortified Wine is forecast to register fastest growth in both value and volume terms during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel in the market. Balatonboglari Borgazdasag Zrt is the...

  • Alcoholic Drink
  • Wine
  • Hungary
  • Market Size
  • Bacardi Limited
  • The Hungarian consumers are opting for value for money products in the Spirits market
  • Hungary's Wine & Spirits Sales Distribution (Ltr Million)

Summary The Spirits market in Hungary is forecast to register a CAGR of 1.6% during 2015-2020. Hungarian consumers are opting for value for money products in the Spirits market. The Liqueurs category has the highest volume share while the Brandy category is forecast to register fastest value growth among all categories during 2015-2020....

  • Alcoholic Drink
  • Hungary
  • Bacardi Limited
  • Pernod Ricard SA
  • Zwack
  • MARKET DATA
  • LIST OF CONTENTS AND TABLES

Importers and manufacturers of spirits were hit with repeated tax hikes during the review period, the latest of which was the introduction of the progressive health tax on spirits depending on alcohol content in 2015. While this would have necessitated a 15-25% price increase, the effect was dampened as bitters, vodka infused with natural...

  • Alcoholic Drink
  • Spirits
  • Hungary
  • Demand
  • MARKET DATA
  • LIST OF CONTENTS AND TABLES

Cocktail consumption is gradually gaining popularity as professional quality cocktails become available in an increasing number of on-trade outlets. On the other hand, the off-trade offer of high-strength premixes and spirit- based RTDs is also widening. However, the on-trade landscape in Budapest is reported to be far ahead with the cocktail...

  • Alcoholic Drink
  • Beverage
  • Hungary
  • Demand
  • Trade
  • MARKET DATA
  • Passport 14

While the early part of the review period was characterised by the high demand for economy lager by low-income segments, in 2017 this was reversed with the most prominent trend being the consumption of premium lager. The improving economy and spending power began to create a visible effect, resulting in consumers upgrading to higher-quality...

  • Alcoholic Drink
  • Beer
  • Lager
  • Hungary
  • Demand
  • MARKET DATA
  • Passport 17

While the recent economic upturn contributed to generally strengthening spending power, economy wine sales only gradually declined, while the rising demand drove growth of the mid-price and premium segments. However, the average unit price of still light grape wine did not change significantly in 2017 as the frequent discounts dampened the...

  • Alcoholic Drink
  • Wine
  • Hungary
  • Demand
  • Trade
  • ZWACK UNICUM NYRT: COMPANY ANALYSIS
  • ZWACK UNICUM NYRT: BUSINESS DESCRIPTION

ZWACK Unicum Nyrt - Strategy, SWOT and Corporate Finance Report Summary ZWACK Unicum Nyrt - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and...

  • Alcoholic Drink
  • Spirits
  • Hungary
  • Company
  • Zwack

Market Definition The market data includes gin, geneva, liqueurs, cordials, rum, tafia, bourbon, scotch, blended and other whiskeys, vodka, rectified spirit, concentrates of alcoholic beverages, brandy, tequila, liquors and other spirits.

  • Alcoholic Drink
  • Spirits
  • Whisky
  • Eastern Europe
  • Hungary