46 reports

  • Global Alcoholic Drink Value Sales by Category 2016/2021
  • Global Alcoholic Drink Volume Sales by Category 2016/2021

The new alcoholic drinks value shares model now available on Passport offers a new perspective on how companies are performing as well as positioned. This briefing looks at six key markets – the US, China, India, Russia, Brazil and Germany – and examines how the volume and value picture differs for leading companies and which...

  • Alcoholic Drink
  • Germany
  • Bacardi Limited
  • Diageo plc
  • Pernod Ricard SA
  • ALCOHOLIC DRINKS PACKAGING IN GERMANY - CATEGORY ANALYSIS
  • Smaller Households Support A Rise in Reduced Pack Sizes in Most Alcoholic Drinks Categories

The number of single-person households in Germany has been increasing for several years, leading to many consumers eating out more often. While the on-trade channel is benefiting somewhat from this development, the overall size of the alcoholic drinks packaging industry is expected to continue to decline over the forecast period as consumers...

  • Alcoholic Drink
  • Beer
  • Packaging
  • Germany
  • Demand
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • Taxation and Duty Levies on Alcoholic Drinks 2017

German alcoholic drinks continued to decline in total volume sales in 2017, matching average annual decline over the review period, as consumers become increasingly health conscious and aware of their alcohol intake levels; thus, they are consuming fewer alcoholic beverages on a per capita basis. In current value terms, in contrast, alcoholic...

  • Alcoholic Drink
  • Germany
  • Demand
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • ROTKÄPPCHEN-MUMM SEKTKELLEREIEN GMBH IN ALCOHOLIC DRINKS (GERMANY)

Total volume sales of alcoholic drinks continued to fall in 2016, which confirmed the long-term trend of declining consumption of alcoholic drinks in Germany. Current value sales, on the other hand, continued to rise in 2016. The diverging growth rates in volume and current value terms confirmed the trend towards premiumisation, whereby consumers...

  • Alcoholic Drink
  • Beverage
  • Germany
  • Demand
  • Trade
  • Summary 3
  • Bavaria SA: Key Facts

After the acquisition of SABMiller by Anheuser-Busch InBev NV, Bavaria, which was the Colombian subsidiary of SABMiller, will now focus on strengthening the positioning of existing domestic brands as well as to the expansion of its portfolio by introducing new brands in the mid-priced and premium segments. The company will also continue with...

  • Alcoholic Drink
  • Beer
  • Germany
  • Demand
  • Bavaria SA
  • June 2017
  • interviews

As the current leader in beer in Germany, Radeberger Gruppe will continue to work on maintaining and securing its leading position by generating continuous growth and strengthening its national and regional brands, both through the organic growth of its brands and sites and through acquisition. Euromonitor International Local Company...

  • Alcoholic Drink
  • Beer
  • Germany
  • Demand
  • Supply
  • June 2017
  • SUMMARY 3

Rotkäppchen-Mumm Sektkellereien will continue to focus on strengthening and expanding its brand portfolio in spirits, wine-based RTDs and still light grape wine. This will be necessary for the company to compensate for the declining consumption of sparkling wine in Germany, which greatly affects its core business, because the company is the...

  • Alcoholic Drink
  • Germany
  • Demand
  • Market Competition
  • Rotkäppchen-Mumm Sektkellereien GmbH
  • June 2016
  • SUMMARY 3

At the core of Brauerei C & A Veltins’s strategic direction will remain its focus on investing in brands which convey the traditional brewing style and premium quality, such as its massively successful Grevensteiner Landbier, which was launched in 2014. Veltins therefore continues to combine tradition with innovation in order to create strong...

  • Alcoholic Drink
  • Beer
  • Germany
  • Demand
  • June 2017
  • SUMMARY 3

The leading spirits player in Germany, Pernod Ricard will continue to focus on premiumisation, innovation and extension of its broad product portfolio in order to generate added value. Given German consumers’ comparative affluence, Germany is one of the most important markets for Pernod Ricard, and the company will continue to invest in the...

  • Alcoholic Drink
  • Germany
  • Company Sales
  • Pernod Ricard Deutschland GmbH
  • Pernod Ricard SA
  • June 2017
  • KATLENBURGER KELLEREI GMBH & CO KG: OPERATIONAL INDICATORS

Fruit wine producer Katlenburger Kellerei’s strategic advantage over its competitors is economies of scale; the company is the largest manufacturer of fruit wine in Europe, and can fill 300,000 bottles per day. The company will thus continue to invest in its production facilities to be able to produce at lower costs than its competitors. Euromonitor...

  • Alcoholic Drink
  • Wine
  • Germany
  • Market Competition
  • Price promotions guided growth, with declining hot weather and discount channels hindering overall development

Product Definitions Beer continued to lead the market Alcoholic Beverages Categories Market Share, 2016 Alcoholic Beverages Consumption Volume & Growth by Category, 2015-## CategoryDesc Volume 2016 (Th Hectoliters) % Chg 2015-2016 Beer ##, ##. ## -##. ##% Wine ##, ##

  • Alcoholic Drink
  • Germany
  • Demand
  • Carlsberg Group
  • Krombacher Brauerei
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • Taxation and Duty Levies on Alcoholic Drinks 2017

The declining trend in beer consumption in Germany has benefited cider/perry towards the end of the review period, as consumers increasingly searched for more exotic and new product categories to indulge in. As product categories such as flavoured/mixed lager are growing well, cider/perry has the possibility to capitalise on this development...

  • Alcoholic Drink
  • Beverage
  • Cider
  • Germany
  • Demand
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • Taxation and Duty Levies on Alcoholic Drinks 2017

The natural saturation of beer and its resulting decline in demand are expected to force retailers to reduce their display space for many beer brands and to no longer accept the many line extensions that have emerged. There were 14,000 breweries and more than 6,000 beer brands in Germany in 2017, which are expected to grow even further over...

  • Alcoholic Drink
  • Beer
  • Lager
  • Germany
  • Demand
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • Taxation and Duty Levies on Alcoholic Drinks 2017

Compared to the review period, future volume and value growth for RTDs/high-strength premixes is expected to slow down. This is on the one hand, linked to the unpopularity of high-strength premixes, which are set to decline in total volume sales, and on the other hand, to the growing maturity of wine-based and spirit-based RTDs. Nevertheless,...

  • Alcoholic Drink
  • Beverage
  • Germany
  • Demand
  • Trade
  • June 2016

Apple wine producer Kelterei Heil’s strategic advantage over some of the international and larger domestic players is its regional connection to its consumer base. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company...

  • Alcoholic Drink
  • Beverage
  • Cider
  • Germany
  • Demand
  • AVERAGE BEVERAGE CONSUMPTION - LITERS OF PURE ALCOHOL (LPA) PER CAPITA, 2005-2016F
  • COMMERCIAL BEVERAGE CONSUMPTION - PER CAPITA GROWTH, 2006-2016F

Summary Health trend factor has kept the low alcohol and alcohol free beverage market in demand with keeping the consumption volume stable and also increasing the demand of wheat beer. Mainstream brands run by massive price promotion are sweeping away the volume share of discount beers due to low brand loyalty. Preference for metal...

  • Alcoholic Drink
  • Germany
  • Carlsberg Group
  • Heineken N.V.
  • RADEBERGER GRUPPE HOLDING GMBH

Wine in Germany

800 912 710
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • PERNOD RICARD DEUTSCHLAND GMBH IN ALCOHOLIC DRINKS (GERMANY)

The overall wine category, which comprises a range of very different products, such as champagne, port and apple wine, saw a rather weak performance in 2016, declining by 1% in total volume terms compared with 2015. Amongst young consumers, other alcoholic drinks, such as RTDs/high-strength premixes, are often more popular than wine. To some...

  • Alcoholic Drink
  • Wine
  • Germany
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • Alcoholic Drinks Consumption Continues To Fall

The spirits category continued to show a mixed picture, but declined overall in total volume terms in 2016, as the general consumer trend is towards drinking less alcohol. At the same time, consumers are increasingly demanding premium and higher-quality international spirits brands, especially in the trendy gin, whisky and rum categories....

  • Alcoholic Drink
  • Spirits
  • Germany
  • Demand
  • Trade

Beer in Germany

800 912 710
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • Alcoholic Drinks Consumption Continues To Fall

The premium segment in beer is driving growth, with domestic premium lager and regional speciality beer gaining share. however, imported premium lager and the growing craft beer trend are also having an increasing impact on the German beer landscape. Consumers are increasingly looking for special tastes, and are becoming more sophisticated...

  • Alcoholic Drink
  • Beer
  • Germany
  • Demand
  • Category Definitions - Speciality Spirits Market

Specialty Spirits (Spirits) Market in Germany - Outlook to 2021: Market Size, Growth and Forecast Analytics Summary Specialty Spirits (Spirits) Market in Germany - Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Specialty Spirits market in Germany. Specialty...

  • Alcoholic Drink
  • Germany
  • Market Size
  • Costco Wholesale Corporation
  • Davide Campari-Milano S.p.A.
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • Taxation and Duty Levies on Alcoholic Drinks 2017

In light of the ongoing health and wellness trend, declining on-trade volume sales and the premiumisation trend, total volume sales of wine are expected to stagnate but remain on a high level in terms of per capita consumption and thus perform marginally better compared to the review period. Value sales in contrast are projected to perform...

  • Alcoholic Drink
  • Wine
  • Germany
  • Demand
  • Trade
  • ALCOHOLIC DRINKS IN GERMANY - INDUSTRY OVERVIEW
  • Taxation and Duty Levies on Alcoholic Drinks 2017

The long-term trend of declining volume sales is expected to continue over the forecast period, especially due to consumers’ rising awareness of their alcohol intake levels, healthier lifestyles and a high level of maturity of several types of spirits. Compared with the review period, the total volume sales decline over the forecast period...

  • Alcoholic Drink
  • Spirits
  • Germany
  • Demand
  • July 2015
  • VITAMALZ GMBH & CO KG

Vitamalz GmbH & Co KG will continue to primarily focus on running large-scale marketing activities and advertising for its non/low alcohol beer brand Vitamalz. The company is particularly expected to emphasise the naturally healthy properties of Vitamalz, which contains a number of minerals and is suitable for rehydration after sports activities....

  • Alcoholic Drink
  • Beer
  • Germany
  • Demand
  • Forecast

Alcoholic drinks - Western Europe Alcoholic drinks - G## Wine & Sparkling Wines in Austria (2017) Wine & Sparkling Wines in Belgium (2017) Wine & Sparkling Wines in Denmark (2018) Wine & Sparkling Wines in France (2017) Wine & Sparkling Wines i

  • Alcoholic Drink
  • Sparkling Wine
  • Germany
  • Market Shares
  • Market Size
  • Category Definitions

Japanese distilled alcoholic beverage produced from ingredients such as barley, sweet potatoes, rice, or other grains.

  • Alcoholic Drink
  • Germany
  • Bacardi Limited
  • Diageo plc
  • Pernod Ricard SA
  • DRIVERS OF BUYER POWER IN THE SPIRITS MARKET IN GERMANY, 2017
  • BUYER POWER

Spirits in Germany Summary Spirits in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial...

  • Alcoholic Drink
  • Germany
  • Diageo plc
  • Henkel AG & Co. KGaA
  • Nordbrand Nordhausen GmbH

Beer in Norway (2018) Beer in Portugal (2018) Beer in Spain (2017) Beer in Sweden (2018) Beer in Switzerland (2016) Beer in UK (2018) G## - All Markets Global - All Markets Alcoholic drinks - Western Europe Alcoholic drinks - G## About our process A report generat

  • Alcoholic Drink
  • Germany
  • Anheuser-Busch InBev NV
  • Bitburger Braugruppe GmbH
  • Carlsberg Group
  • FACTORS INFLUENCING THE LIKELIHOOD OF NEW ENTRANTS IN THE WINE MARKET IN GERMANY, 2015
  • FACTORS INFLUENCING THE THREAT OF SUBSTITUTES IN THE WINE MARKET IN GERMANY, 2015

Summary The G8 Wine industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the...

  • Alcoholic Drink
  • Wine
  • Germany
  • North America
  • Western Europe
  • FACTORS INFLUENCING THE THREAT OF SUBSTITUTES IN THE SPIRITS MARKET IN GERMANY, 2015
  • DRIVERS OF BUYER POWER IN THE SPIRITS MARKET IN GERMANY, 2015

Summary The G8 Spirits industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within...

  • Alcoholic Drink
  • Germany
  • Market Size
  • Asahi Group
  • Bacardi Limited
  • THREAT OF SUBSTITUTES
  • FACTORS INFLUENCING THE THREAT OF SUBSTITUTES IN THE WINE MARKET IN GERMANY, 2016

Wine in Germany Summary Wine in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial...

  • Alcoholic Drink
  • Wine
  • Germany
  • Market Size
  • Rotkäppchen-Mumm Sektkellereien GmbH