20 reports

  • SOFT DRINKS IN MOROCCO - COMPANY PROFILES
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW

There is an increasingly educated consumer base in Morocco, following growing social media penetration, giving consumers access to product composition and information about the importance of healthy nourishment. In addition, the Moroccan Government started to release information regarding topics such as diabetes and obesity, underlining the...

  • Beverage
  • Cola
  • Soft Drink
  • Morocco
  • Trade
  • March 2017
  • CITRUMA SA

Citruma’s strategic direction is to expand by buying new equipment, including new production lines. The company also will expand the Marrakech brand and enhance its distribution strategy. The business is growing steadily. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction...

  • Juice
  • Soft Drink
  • Morocco
  • Statistics
  • Citruma SA
  • March 2017
  • COMPETITIVE POSITIONING

Agro Juice Processing’s strategic direction is long term, and it intends to continue to offer high-quality and naturally healthy products to consumers through innovation and creativity. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact...

  • Juice
  • Soft Drink
  • Morocco
  • Market Description
  • Summary 3
  • Les Eaux Minérales d'Oulmès: Operational Indicators

Les Eaux Minérales d’Oulmès aims to reinforce its already strong position within soft drinks in Morocco by growing organically through product innovation and investing in marketing campaigns. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover...

  • Soft Drink
  • Morocco
  • Demand
  • Statistics
  • LES EAUX MINÉRALES D'OULMÈS
  • Summary 2

LES EAUX MINÉRALES D' OULMÈS IN SOFT DRINKS (MOROCCO) Euromonitor International March 2017 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key F

  • Soft Drink
  • Morocco
  • Supply
  • March 2017
  • Groupe des Brasseries du Maroc SA: Key Facts

Groupe des Brasseries du Maroc has adopted a quality approach as a basis for continuous improvement. All industrial sites are certified ISO 9001 version 2000, or 22000, including food safety. In half a century this family business has become a global benchmark in the production of wine, beer, soft drinks and mineral water. The company owns...

  • Soft Drink
  • Morocco
  • Market Competition
  • Groupe Des Brasseries Du Maroc SA
  • Maroc SA

Juice in Morocco

800 992 656
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Developments in Retail Drive Changes in Soft Drinks

Although Morocco is a large citrus producer, national bottlers mainly import raw materials under the form of concentrated juice, as there are limited orange processing units in Morocco. The market prices make fruit unaffordable for local processors and cannot compete with other countries, such as Egypt where industrial processing is subsidised....

  • Beverage
  • Juice
  • Soft Drink
  • Morocco
  • Trade
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Developments in Retail Drive Changes in Soft Drinks

Increasing concerns over weight and diabetes-related issues are becoming increasingly widespread in Morocco, following communication campaigns organised by the government and a civil society increasingly informed through social media. This is especially the case amongst children and teenagers, with obesity reaching one child in every 10 raising...

  • Beverage
  • Concentrate
  • Soft Drink
  • Morocco
  • Trade
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Developments in Retail Drive Changes in Soft Drinks

There were no RTD coffee products available in Morocco at the end of the review period, nor is there any data to suggest their entry over the forecast period. Euromonitor International’s RTD Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales...

  • Ready-To-Drink
  • Soft Drink
  • Morocco
  • Demand
  • Trade
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Developments in Retail Drive Changes in Soft Drinks

There were no sports drinks available in Morocco in 2017, nor is there any data to suggest the category’s entry over the forecast period. Euromonitor International’s Sports Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017),...

  • Ready-To-Drink
  • Soft Drink
  • Morocco
  • Demand
  • Trade
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Developments in Retail Drive Changes in Soft Drinks

No Asian speciality drinks were available in Morocco at the end of the review period, nor is there any data to suggest their entry over the forecast period. Euromonitor International’s Asian Speciality Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest...

  • Beverage
  • Ready-To-Drink
  • Soft Drink
  • Morocco
  • Trade
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Developments in Retail Drive Changes in Soft Drinks

Along with the success of energy drinks, the parallel market expanded considerably. Most illegally imported products come essentially from Spain or Austria, especially since the tax on interior consumption (TIC) has doubled for energy drinks since 2014. There are consequent government efforts and initiatives to reinforce control at the borders,...

  • Beverage
  • Soft Drink
  • Morocco
  • Trade
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Developments in Retail Drive Changes in Soft Drinks

RTD tea posted high off-trade volume and value growth rates as it is a new and immature category. However, it proved highly popular as there is a general decline in sales for juice drinks and carbonates, and was able to successfully position itself as a healthy substitute of those products while conserving popular flavours. The entry of new...

  • Ready-To-Drink
  • Soft Drink
  • Morocco
  • Demand
  • Trade
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Developments in Retail Drive Changes in Soft Drinks

Carbonated and still bottled water are benefiting from a growing concern regarding artificial ingredients and high sugar intakes, taking share from carbonates. Bottled water brands are developing flavoured still and carbonated products, designed to compete even more aggressively with traditional popular drinks while offering a healthier option....

  • Beverage
  • Bottled Water
  • Soft Drink
  • Morocco
  • Trade
  • SOFT DRINKS IN MOROCCO - INDUSTRY OVERVIEW
  • Developments in Retail Drive Changes in Soft Drinks

The Moroccan population, which is not in line with Western society, is not as concerned about obesity as it is about disease-related ingredients, but as sugar falls into both categories, soft drinks with high sugar content are products most affected by the health and wellness trend. The presence of high sugar levels, along with ingredients...

  • Beverage
  • Cola
  • Soft Drink
  • Morocco
  • Trade
  • 1.6 Soft Drinks

Summary With the positive signs of the economic parameters, Spain saw a growth in consumer confidence that reflected in the consumption level of the soft drinks industry of the country. The increased influx of tourists and the above average temperatures aided many of the categories growth. Some companies decided to invest in building...

  • Soft Drink
  • Morocco
  • Demand
  • Forecast
  • Mercadona SA

The company' s share dropped in NH beverages, including NH soft drinks and NH bottled water.

  • Bottled Water
  • Soft Drink
  • Morocco
  • Demand
  • SOURCES

## Passport ## COFFEE IN MOROCCO - CATEGORY ANALYSIS In 2017 coffee grows by ##% in retail current value terms and ##% in volume terms to reach sales of MAD##. ## billion and ##, ## tonnes, respectively New companies and brands serve to intensify the level of competition Foodservice chan

  • Beverage
  • Soft Drink
  • Morocco
  • Trade
  • Passport 10

Tea Still Offers Room for Innovation Despite Being A Mature Category Morocco has one of the highest tea per capita consumption rates in the world, only lagging behind countries such as the UK and Russia.

  • Beverage
  • Soft Drink
  • Morocco
  • Demand
  • Trade
  • Les Eaux Minérales d'Oulmès: Operational Indicators
  • water, as well as sparkling beverages, beer and lemonade. It delivers its products under

COMPANY BACKGROUND Les Eaux Minérales d' Oulmès is the leader in non-alcoholic drinks in Morocco.

  • Lemonade
  • Soft Drink
  • Morocco
  • Supply