18 reports

  • SOFT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • SOFT DRINKS IN KAZAKHSTAN - COMPANY PROFILES

In 2017, soft drinks saw moderate positive dynamics in volume and value terms. In 2017, volume growth in soft drinks accelerated slightly compared with 2016, when the market was almost stagnant. With the better economic situation in the country, a stabilised currency and population growth, soft drinks recorded some improvement in 2017. However,...

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Demand
  • Trade
  • February 2017
  • through marketing and promotional support, as well as the development of distribution channels and in-store cooling infrastructure.

RG Brands AO will follow a strategy of sustainable growth in profitability over the forecast period. The company plans to generate good performance by ensuring growth through long-term financing of working capital and diversify its liabilities by using different types of financial instruments. Also, RG Brands AO plans to search for niches...

  • Soft Drink
  • Kazakhstan
  • Demand
  • PepsiCo, Inc.
  • Unilever PLC
  • Soft Drinks Review 2015 Kazakhstan
  • Reference Code: SDRKZ015

Summary Some of the key trends noted across Kazakhstan include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower...

  • Soft Drink
  • Kazakhstan
  • Demand
  • Albi Group
  • PepsiCo, Inc.
  • Riks has a wide product portfolio. The company offers energy drinks, RTD tea and carbonates.
  • KEY FACTS

Riks will continue to work on its stable and long-term business growth. The company will develop one of the largest laboratories in Kazakhstan that is responsible for innovations and implementations. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company....

  • Energy Drink
  • Soft Drink
  • Kazakhstan
  • Forecast
  • Product Initiative
  • COMPETITIVE POSITIONING
  • UNIX TOO

The key goal of Unix TOO over the forecast future is to provide clean bottled water using European high-tech equipment, the development of its own distribution network and professional management with a special focus on loyal consumers. The company expects the economy segment to be the main source of growth, and other soft drinks categories...

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Supply

ALEX TOO IN SOFT DRINKS (KAZAKHSTAN) Euromonitor International February 2017 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts.............

  • Bottled Water
  • Soft Drink
  • Kazakhstan
  • Demand
  • Moderate Development of Soft Drinks in 2017
  • SOFT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW

Juice is still considered as expensive soft drink by the majority of consumers in Kazakhstan. Therefore, in 2017, the category recorded a negative performance in volume terms. Euromonitor International’s Juice in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest...

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Trade
  • SOFT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • Moderate Development of Soft Drinks in 2017

In Kazakhstan, tap water quality is poor in many areas, therefore consumers rely on bottled water or purified water from special filters. This leads to strong sales of family formats of 5-20 litres. Home delivery of water is also becoming more popular. Euromonitor International’s Bottled Water in Kazakhstan report offers a comprehensive...

  • Beverage
  • Bottled Water
  • Soft Drink
  • Kazakhstan
  • Trade
  • SOFT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • Moderate Development of Soft Drinks in 2017

RTD tea has low awareness among consumers in Kazakhstan. Higher unit prices than for carbonates hamper sales. RTD is also a highly season-dependent drink, and requires marketing investment to create greater interest. Euromonitor International’s RTD Tea in Kazakhstan report offers a comprehensive guide to the size and shape of the market...

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Trade
  • Moderate Development of Soft Drinks in 2017
  • SOFT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW

The product range, as well as the variety of flavours in concentrates, remains at a low level in Kazakhstan. The most popular concentrates in Kazakhstan have fruit and berry flavours. The introduction of a wider variety of flavours could positively affect the category over the forecast period. Concentrates in traditional flavours, like apple,...

  • Beverage
  • Concentrate
  • Soft Drink
  • Kazakhstan
  • Trade
  • Summary 1 Full name of company:

Kokshetauminvody AO is one of the largest domestic players within soft drinks and alcoholic drinks, with the company offering different brands to Kazakh consumer. The company has been operating in Kazakhstan for 23 years and has constantly improved its production facilities in order to expand. Kokshetauminvody has its own sources of natural...

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Russia
  • Supply
  • Summary 1 Full name of company:
  • STRATEGIC DIRECTION

Galanz Bottlers AO is one of the largest local producers of soft drinks in Kazakhstan. The company offers RTD tea (Maxi Chai, Nestea), bottled water (Seven), energy drinks (Torpeda), carbonates (Funky and Laimon Fresh), juice (Dellos), kvas (Pervokvass) and more. In addition, the producer also distributes Enerzen energy drinks in Kazakhstan....

  • Beverage
  • Soft Drink
  • Tea
  • Kazakhstan
  • Supply
  • KEY FACTS
  • COCA-COLA ALMATY BOTTLERS SP

Coca-Cola Almaty Bottlers will work on strong advertising campaigns, introducing new packaging, new flavours and enhancement of existing brands. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and...

  • Cola
  • Soft Drink
  • Kazakhstan
  • Market Description
  • Coca-Cola Company
  • SOFT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • Moderate Development of Soft Drinks in 2017

Initially, energy drinks in Kazakhstan were considered as very expensive by ordinary consumers. However, there has been an increase in the number of domestic brands offer energy drinks in the economy and standard price segments. More consumers in Kazakhstan have started to consume energy drinks for refreshment and the flavour, and not just...

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Trade
  • SOFT DRINKS IN KAZAKHSTAN - INDUSTRY OVERVIEW
  • Moderate Development of Soft Drinks in 2017

Due to the fact that the purchasing power of most consumers is not very high, they tend to save money. Therefore, carbonates records high volume sales, as they are considered a tasty and cheap soft drink. There are many local players which offer lemonades, cola carbonates, orange carbonates and other non-cola carbonates. Euromonitor...

  • Beverage
  • Cola
  • Soft Drink
  • Kazakhstan
  • Trade
  • 1.1.1 Packaged Water
  • 1.1.9 Energy Drinks

Thanks to this, the market for packaged water will expand up to ## million liters, as it is perceived as one of the healthiest and cheapest categories in the soft drinks market.

  • Beverage
  • Soft Drink
  • Kazakhstan
  • Demand
  • Forecast
  • 1.1 Market Commentary

Even though the market of sweet carbonated drinks is one of the largest categories among the soft drinks, it resulted in volume decline during the year.

  • Beverage
  • Soft Drink
  • Tea
  • Kazakhstan
  • Demand
  • Passport 9
  • Passport 2

However, Riks TOO is a player with a significant share in bottled soft drinks, and this has motivated the company to sell non-alcoholic energy drinks under the same Dizzy brand, likely as an attempt to diversify its product offering and salvage its investment in RTDs.

  • Beverage
  • Ready-To-Drink
  • Soft Drink
  • Kazakhstan
  • Demand