12 reports

  • SOFT DRINKS IN PAKISTAN - INDUSTRY OVERVIEW
  • SOFT DRINKS IN PAKISTAN - COMPANY PROFILES

Soft drinks registered good retail value and volume growth in 2017. This growth was backed by a longer than normal summer and strong promotional campaigns by soft drinks players throughout the year. The rising health and wellness trend among Pakistani consumers over the review period continued to drive growth of juice during 2017. Increasing...

  • Ready-To-Drink
  • Soft Drink
  • Pakistan
  • Trade
  • PepsiCo, Inc.
  • Soft Drinks Review 2015 Pakistan
  • Reference Code: SDRPK015

Summary Some of the key trends noted across Pakistan include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Ready-To-Drink Coffee
  • Soft Drink
  • Pakistan
  • South Asia

The company has a presence in soft drinks, concentrates, jams and various sauces areas.

  • Beverage
  • Processed Food
  • Soft Drink
  • Pakistan
  • Demand
  • SOFT DRINKS IN PAKISTAN - INDUSTRY OVERVIEW
  • Soft Drinks Continues To Register Good Growth in 2017

Consumers place increasing emphasis on health and wellbeing. This trend changes the pattern of soft drinks consumption in Pakistan. There is a growing concern about the high sugar content in cola carbonates and consumers look out for healthier alternatives. This largely benefited the growth of juice over the review period. Packaged juice products...

  • Soft Drink
  • Pakistan
  • Demand
  • Trade
  • PepsiCo, Inc.
  • SOFT DRINKS IN PAKISTAN - INDUSTRY OVERVIEW
  • Soft Drinks Continues To Register Good Growth in 2017

Pakistan is predominantly a tea drinking society with consumption and penetration of instant and standard coffee picking up only during the review period. As a result the awareness and penetration of RTD coffee within Pakistan is also niche. As such, the awareness and availability of RTD coffee is significantly limited in Pakistan with only...

  • Soft Drink
  • Pakistan
  • Demand
  • Forecast
  • Trade
  • SOFT DRINKS IN PAKISTAN - INDUSTRY OVERVIEW
  • International Players Continue To Dominate Soft Drinks in Pakistan

Powder concentrates continued to retain its dominance of Pakistani concentrates in off-trade value terms. Consumers are more used to powder concentrates mainly due to the convenience that powder concentrates offer in terms of usage and storage when compared to liquid concentrates. Also, most powder concentrates brands have affordable small...

  • Soft Drink
  • Pakistan
  • Demand
  • Forecast
  • Trade
  • SOFT DRINKS IN PAKISTAN - INDUSTRY OVERVIEW
  • Soft Drinks Continues To Register Good Growth in 2017

The RTD tea remained a niche within Pakistan as of the end of the review period and was the smallest category within soft drinks in value terms during 2017. The category is mainly driven by Unilever Pakistan Ltd’s Lipton Ice Tea Lemon brand with no other significant brands competing against it. Pakistan is mainly a fresh standard black tea...

  • Soft Drink
  • Tea
  • Pakistan
  • Demand
  • Trade
  • April 2016
  • interviews

Mehran Bottlers Pvt Ltd aims to grow its presence in carbonates through the better positioning and distribution of its Pakola brand. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive...

  • Soft Drink
  • Pakistan
  • Market Description
  • Mehran Bottlers Pvt Ltd
  • SOFT DRINKS IN PAKISTAN - INDUSTRY OVERVIEW
  • Soft Drinks Continues To Register Good Growth in 2017

Energy drinks in Pakistan is significantly niche when compared to established categories such as carbonates and juice. Therefore energy drinks posted strong retail value and volume growth from a smaller base over the review period. The major focus of the leading players within the industry was on increasing the awareness of energy drinks among...

  • Soft Drink
  • Pakistan
  • Demand
  • Forecast
  • Trade
  • SOFT DRINKS IN PAKISTAN - INDUSTRY OVERVIEW
  • SOFT DRINKS CONTINUES TO REGISTER GOOD GROWTH IN 2017

Cricket is the most popular sport in the country and both leading cola carbonates players – PepsiCo Inc and Coca-Cola Beverages Pakistan Ltd – cashed in on cricket events to carry out their marketing campaigns. PepsiCo Inc launched the “Catch a Crore” contest for fans watching the Pakistan Super League (PSL) at the stadium involving a lucky...

  • Cola
  • Soft Drink
  • Pakistan
  • Trade
  • PepsiCo, Inc.
  • SOFT DRINKS IN PAKISTAN - INDUSTRY OVERVIEW
  • Soft Drinks Continues To Register Good Growth in 2017

The urban regions of Pakistan face increasing pressure in terms of availability of clean and pure drinking water. This challenge is even more severe in the new localities of the country’s prominent cities where infrastructure relating to the supply of drinking water is yet to reach. In addition, the quality of tap water which is already supplied...

  • Soft Drink
  • Pakistan
  • Demand
  • Forecast
  • Trade
  • In RTD tea, the company positions itself at the low end of the market in terms of price.
  • KEY FACTS

Unilever Pakistan Ltd aims to provide excellent food and non-food solutions to make a positive impact on the lives of its customers. It has a range of internationally recognised brands in a variety of categories, which are being developed and leveraged in Pakistan in consonance with domestic preferences. Euromonitor International Local...

  • Beverage
  • Soft Drink
  • Tea
  • Pakistan
  • Unilever PLC