44 reports

  • SOFT DRINKS IN HUNGARY - COMPANY PROFILES
  • SOFT DRINKS IN HUNGARY - INDUSTRY OVERVIEW

The hot summer of 2017 and the general economic improvement boosted soft drinks in Hungary. Consumers were increasingly willing to spend on impulse and indulgence products. Active product development and intense marketing by leading manufacturers contributed to the great performance for soft drinks. Several categories posted dynamic volume...

  • Beverage
  • Soft Drink
  • Hungary
  • Demand
  • Trade
  • Juice (Soft Drinks) Market in Hungary - Outlook to 2020: Market Size, Growth and Forecast Analytics
  • Published : Nov ember 2016

Summary 100% pure fruit juice or vegetable juice with no added ingredients, except permitted minerals and vitamins for the purpose of fortification and permitted additives are considered under Juices. Excludes carbonated juice and juice products marketed as baby juices. Juice (Soft Drinks) Market in Hungary - Outlook to 2020: Market...

  • Soft Drink
  • Hungary
  • Market Size
  • Costco Wholesale Corporation
  • Tesco PLC
  • Passport 2

Magyarvíz acts in more mature areas of soft drinks as bottled water has a long history in soft drinks, where new products were introduced only in recent years.

  • Bottled Water
  • Soft Drink
  • Hungary
  • Demand
  • COMPETITIVE POSITIONING

The company is positioned in one of the fastest-growing categories of soft drinks as its key products, juices, are highly demanded in recent years.

  • Beverage
  • Juice
  • Soft Drink
  • Hungary
  • Demand
  • Soft Drinks Review 2015 Hungary
  • Reference Code: SDRHU015

Summary Some of the key trends noted across Hungary include: consumers starting to watch their sugar intake especially in western markets where low calorie variants are taking share, or consumers moving towards packaged water and flavoured waters; fruit powders continuing to fall across many of the markets despite their lower price...

  • Beverage
  • Ready-To-Drink Coffee
  • Soft Drink
  • Eastern Europe
  • Hungary
  • Summary 3
  • Summary 1 Full name of company:

Whilst working on maintaining the leading position in bottled water by offering high-quality mineral water, Szentkirályi Ásványvíz Kft continues to innovate and extend its product portfolio in flavoured bottled water, juice drinks and other carbonates. The company continues to develop its modern production facilities and to make expansion...

  • Soft Drink
  • Hungary
  • Demand
  • Market Competition
  • Szentkirályi
  • COMPETITIVE POSITIONING
  • Passport 2

Kékkúti is positioned towards the higher end of the price spectrum in soft drinks in Hungary, although due to its frequent use of special offers, Theodora is more of a mainstream brand and one which is often available at moderate prices.

  • Soft Drink
  • Hungary
  • Karlovarské Minerální Vody Group
  • Nestlé S.A.
  • Szentkirályi
  • March 2016
  • Summary 3

Hell Energy Kft is enacting a plan which will ensure that it remains a key player in energy drinks in Hungary. The company is planning to maintain its focus on high quality and low prices whilst also continuing to expand internationally. The company is directing its product development with efforts towards the elimination or replacement of...

  • Beverage
  • Energy Drink
  • Soft Drink
  • Hungary
  • Market Competition
  • STRATEGIC DIRECTION

Euromonitor International February 2017 MÁRKA KFT IN SOFT DRINKS (HUNGARY) Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts...............

  • Beverage
  • Soft Drink
  • Tea
  • Hungary
  • Market Competition

Squash/ Syrups (Soft Drinks) Market in Hungary - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Concentrate
  • Soft Drink
  • Hungary
  • Demand
  • Market Size

Sports Drinks (Soft Drinks) Market in Hungary - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Beverage
  • Soft Drink
  • Sport Drink
  • Hungary
  • Market Size
  • February 2017

Maspex Olympos plans to strengthen its position in all the non-alcoholic drinks categories where it is present, by expanding its product portfolio though continuous innovation with products that appeal to health-conscious consumers. The company supports sales by both above- and below-the-line marketing and strives to widen its distribution...

  • Soft Drink
  • Hungary
  • Demand
  • Market Competition
  • Maspex Wadowice Group

Iced/ Rtd Coffee Drinks (Soft Drinks) Market in Hungary - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Beverage
  • Coffee
  • Soft Drink
  • Hungary
  • Market Size

Iced/ Rtd Tea Drinks (Soft Drinks) Market in Hungary - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Beverage
  • Soft Drink
  • Tea
  • Hungary
  • Market Size
  • Reference Code: CPG3515MP
  • Category Definitions - Bulk/Hod Water Market

Summary Potable water sold in packs of over 10 liters for use in dispensers is considered under Bulk/Hod Water. Includes water bottled on site for use in Horeca outlets, in containers greater than 10 liters. Bulk/Hod Water (Soft Drinks) Market in Hungary - Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level...

  • In-Store Retail
  • Soft Drink
  • Hungary
  • Market Size

Energy Drinks (Soft Drinks) Market in Hungary - Outlook to 2020: Market Size, Growth and Forecast Analytics Table of Contents ## Introduction ##. ## What is this Report About?

  • Beverage
  • Energy Drink
  • Soft Drink
  • Hungary
  • Market Size
  • 7. FOCUS ON ADULT SOFT DRINKS
  • 6. SOFT DRINKS QUARTERLY UPDATE 6.1 INDUSTRY NEWS

Quarterly Beverage Tracker Fourth Quarter 2017: Hungary Summary GlobalData’s Hungary Quarterly Beverage Tracker Q4-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...

  • Beverage
  • Soft Drink
  • Hungary
  • Demand
  • Forecast
  • 7. Focus On Local Products: An Update On Soft Drinks With Country/Regional
  • 6.2.1.3 Iced/RTD Tea Drinks

Quarterly Beverage Tracker Third Quarter 2017: Hungary Summary GlobalData’s Hungary Quarterly Beverage Tracker Q3-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...

  • Beverage
  • Soft Drink
  • Hungary
  • Forecast
  • 5. MARKET TRENDS 5.1 SOFT DRINKS 5.1.1 PACKAGED WATER
  • Hungary at a Glance - Quarterly Performance and Latest Forecast

Quarterly Beverage Tracker Second Quarter 2017: Hungary Summary GlobalData’s Hungary Quarterly Beverage Tracker Q2-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...

  • Beverage
  • Soft Drink
  • Hungary
  • Demand
  • Forecast

Juice in Hungary

800 992 656
  • SOFT DRINKS IN HUNGARY - INDUSTRY OVERVIEW
  • Hot Summer and Improving Economy Boost Soft Drinks Sales

The strong growth which started in 2014-2015 continued over 2016-2017, in line with health trends in Hungary. The dynamic performance was supported by stronger purchasing power, and growing consumer optimism, which made volume growth possible despite rising unit prices. Average unit prices also increased due to the growing sales share of premium...

  • Juice
  • Soft Drink
  • Hungary
  • Demand
  • Trade
  • SOFT DRINKS IN HUNGARY - INDUSTRY OVERVIEW
  • Hot Summer and Improving Economy Boost Soft Drinks Sales

Energy drinks continued to rise in popularity and performed well in 2017. A large number of Hungarians live hectic lifestyles and look for solutions to replenish energy during the day. While coffee drinking was traditionally the key habit, in the last decade a new culture of energising soft drinks emerged. For younger groups it is fashionable...

  • Beverage
  • Soft Drink
  • Hungary
  • Demand
  • Trade
  • SOFT DRINKS IN HUNGARY - INDUSTRY OVERVIEW
  • Hot Summer and Improving Economy Boost Soft Drinks Sales

Fitness culture spread in Hungary, with more people working out and visiting gyms regularly – not just in big cities. Sports drinks is primarily marketed to athletes and consumers interested in sport. However, a smaller group of wealthy consumers might also purchase and consume sport drinks simply as a form of functional hydration. Euromonitor...

  • Beverage
  • Soft Drink
  • Hungary
  • Demand
  • Trade
  • SOFT DRINKS IN HUNGARY - INDUSTRY OVERVIEW
  • Hot Summer and Improving Economy Boost Soft Drinks Sales

Quality coffee culture continued to strengthen in Hungary, and demand for on-the-go coffee also increased. These trends positively affected RTD coffee. Most consumers of on-the-go coffee are city dwellers with hectic lifestyles, and those on the road a lot. Younger consumers and women tend to prefer coffee with milk or cream and these groups...

  • Ready-To-Drink Coffee
  • Soft Drink
  • Hungary
  • Demand
  • Trade
  • SOFT DRINKS IN HUNGARY - INDUSTRY OVERVIEW
  • Hot Summer and Improving Economy Boost Soft Drinks Sales

Many health-conscious consumers embraced the trend of drinking more water over the review period leading to dynamic growth in 2017. Concerns about the quality of tap water grew, also benefiting sales of bottled water. Internet retailing and home delivery by the largest modern retailers in cities makes it easier to order big quantities of bottled...

  • Beverage
  • Soft Drink
  • Hungary
  • Demand
  • Trade
  • 6. Focus On Premiumization In Soft Drinks
  • Soft Drinks Market Trends - Million Liters, 2016-2017F

Quarterly Beverage Tracker First Quarter 2017: Hungary Summary GlobalData’s Hungary Quarterly Beverage Tracker Q1-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly...

  • Beverage
  • Soft Drink
  • Hungary
  • Demand
  • Forecast
  • SOFT DRINKS IN HUNGARY - INDUSTRY OVERVIEW
  • MASPEX OLYMPOS KFT IN SOFT DRINKS (HUNGARY)

Wide-scale advertising of leading brands during the long, hot summer attracted many customers in both off-trade and on-trade, driving category growth. RTD tea has a loyal consumer base of all ages and is frequently advertised in mass media, on TV and billboards, and at point of sale, especially during summer. RTD tea is part of the standard...

  • Soft Drink
  • Tea
  • Hungary
  • Demand
  • Trade
  • SOFT DRINKS IN HUNGARY - INDUSTRY OVERVIEW
  • Hot Summer and Improving Economy Boost Soft Drinks Sales

Liquid concentrates, or as Hungarians call it fruit syrups (szörp) enjoy unbroken popularity in Hungary, driving growth of concentrates. Liquid concentrates products are viewed as a cost-effective solution to quickly prepare a home-made still or carbonated soft drink. Premium versions offer special, healthy indulgence in the form of a home-made...

  • Concentrate
  • Soft Drink
  • Hungary
  • Demand
  • Trade
  • Passport 2
  • KEY FACTS

Summary ## Full name of company: Szikrai Borászati Kft: Key Facts Szikrai Borászati Kft KEY FACTS Passport ## COMPETITIVE POSITIONING Szikrai Borászati Kft held ##th position in soft drinks in Hungary in 2015 with a ##% off-trade value share.

  • Beverage
  • Concentrate
  • Soft Drink
  • Hungary
  • Demand
  • 1.6 Soft Drinks
  • 1.12Focus On Soft Drinks Flavor Trends & Innovation

Summary The rapid expansion of Private Label (PL) products in food retailing stopped in the first half of the year. The market position of branded products in Hungary strengthened, as bottlers have broadened their product portfolio with new products. PL performance is quite stable in the Hungarian soft drinks market. There were no...

  • Beverage
  • Soft Drink
  • Hungary
  • Forecast
  • 1.5 Soft Drinks
  • 1.11Focus On Local Products: An Update On Soft Drinks With Country/Regional Provenance

Summary Consumer prices are quite low in soft drinks, driven by Private Label products' pricing strategy, and this trend is very unlikely to change as Hungary is well equipped with good quality water sources. Alcoholic drinks, dairy dinks and hot beverages volumes increased positively in Q1-16 compared with Q1-15. Key...

  • Beverage
  • Soft Drink
  • Hungary
  • Forecast