14 reports

Packaged Food in Cameroon

173 pages • By Euromonitor International

The growth of packaged food in Cameroon remained positive in 2016. This was due to a growing population with rising disposable incomes that generated considerable demand for packaged food. However, the market continued to face challenges related to unit prices that remained unfavourable for a large and low-income consumer base. The economy...

5 720 6 521 4 290
Nov 2016

Processed Meat and Seafood in Cameroon

22 pages • By Euromonitor International

Processed meat and seafood saw strong, positive growth in 2016 that was better than the review period CAGR. This was in line with the expansion of modern retailing channels in Cameroon including supermarkets such as Super U and Spar. These channels made available a wide range of products in various price categories that served the consumer...

800 912 600
Oct 2016

Sauces, Dressings and Condiments in Cameroon

25 pages • By Euromonitor International

Sauces, dressings and condiments products are readily available and affordable in Cameroon, with successful brands present notably in stock cubes and powders as well as other categories such as liquid stocks, fonds, mayonnaise, mustard and ketchup. Consumer awareness is high even among low- and middle-income consumers, who can find economy...

800 912 600
Oct 2016

Soup in Cameroon

21 pages • By Euromonitor International

Demand for soup grew in 2016 in line with an increase in the expatriate population in the country. Culturally Cameroonians do have local soups that are prepared at home such as pepper soup. As such, consumers were not sufficiently convinced to trade up to foreign soups that are usually expensive and unaffordable for lower- and middle-income...

800 912 600
Oct 2016

Other Dairy in Cameroon

24 pages • By Euromonitor International

Stable economic growth in Cameroon towards the end of the review period resulted in rising disposable incomes, which in turn led to increased consumer confidence to spend on less essential products. As a result, Cameroonians have begun to exhibit some changes in their hospitality habits. Previously, Cameroonians were in the habit of offering...

800 912 600
Sep 2016

Gum in Cameroon

22 pages • By Euromonitor International

The largest population segment in Cameroon is the young population, which also happens to be the most active income-generating segment. This constitutes a very good consumer base for sales of gum, which saw positive current value growth in 2016 and over the 2011-2016 review period. This is evident from the increasing brand presence of international...

800 912 600
Aug 2016

Sugar Confectionery in Cameroon

23 pages • By Euromonitor International

Population growth has ensured a steady demand for sugar confectionery from a constant flow of new consumers. Demand is particularly strong amongst children, who have a higher population growth rate and the contribution of this category of consumers to growth in 2016 remained significant. As the market becomes more competitive, producers also...

800 912 600
Aug 2016

Savoury Snacks in Cameroon

23 pages • By Euromonitor International

Cameroonian consumers have increasingly adopted Western eating habits – especially in snacks, trading up from local unbranded artisanal snacks to packaged snack products. This has been partly encouraged by local players that made marked improvements in branding, and distributing cheaper products otherwise produced only by international players....

800 912 600
Aug 2016

Sweet and Savoury Snacks in Cameroon

23 pages • By Euromonitor International

Crisps recorded higher volume growth than popcorn in 2015, a reflection of the stronger growth recorded by crisps than popcorn over the entire review period. Consumers remain highly attracted to the extensive range of flavours offered by the leading players in crisps. However, popcorn still generated high value sales despite the fact that...

800 912 600
Nov 2015

Oils and Fats in Cameroon

26 pages • By Euromonitor International

Oils and fats in Cameroon remains a highly competitive and dynamic category. Despite the growing trend towards health and wellness at international level, Cameroonian consumers generally do not consider the health implications of oils and fats, with brands struggling to compete with unbranded products. However, due to media activities, vegetable...

800 912 600
Oct 2015

Chocolate Confectionery in Cameroon

24 pages • By Euromonitor International

Chocolate confectionery registers 6% current value growth in 2015, with few local players competing in the category. This category has become something of a niche for international players who dominate sales. This is thanks to favourable demographics, ie Cameroon’s young population. The increasing entry of small pack sizes is raising consumer...

800 912 600
Oct 2015

Pasta in Cameroon

39 pages • By Euromonitor International

Pasta products remain a strong alternative to rice. There are various reasons why sales are expected to increase. Players entering Cameroon are selling cheaper pasta products, encouraging consumers to try them. Pasta is enjoyed by all types of consumers, including students who find pasta products easy and quick to serve. As other staples like...

800 912 600
Apr 2015

Dried Processed Food in Cameroon

40 pages • By Euromonitor International

Rice is undoubtedly the number one food item within many households in Cameroon. An increasing population coupled with its relatively cheap price are just two of the key reasons why rice is a very popular food item and why it will likely continue to be one both in the short and long term. New varieties have also emerged as well like basmati...

800 912 600
Feb 2015

Canned/Preserved Food in Cameroon

40 pages • By Euromonitor International

Canned/preserved food products, especially canned/preserved fish/seafood, are a cheap option and are used in meals by many families across Cameroon. As a result, there are many canned/preserved fish/seafood brands competing for sales. On the other hand, canned/preserved meat and meat products like pâté are enjoyed as spreads on sliced bread...

800 912 600
Feb 2015