16 reports

Processed Meat and Seafood in Georgia

25 pages • By Euromonitor International

Nikora JSC is the well-established leader of processed meat and seafood in Georgia as the products that are imported and manufactured by the company are sold not only via Nikora convenience stores, but also via Other grocery retailers. However, with the strongly increasing competition from other distribution companies such as Schirnhofer GmbH,...

800 912 600
Nov 2016

Processed Fruit and Vegetables in Georgia

25 pages • By Euromonitor International

Processed fruit and vegetables gradually gained share in Georgia in 2016. Traditionally, vegetables were processed in households for winter consumption. However, with the changing reality of more females working rather than being homemakers, there was a demand for packaged processed fruit and vegetables in Georgia. Processed vegetables saw...

800 912 600
Nov 2016

Other Dairy in Georgia

26 pages • By Euromonitor International

Local large dairy leader Georgian-Eco Ltd, with its brand Eco-Food, has been rebranding its entire production line, since renaming the company as Georgian Milk Ltd and replacing Eco-Food with a new brand with new ingredients – Milky. The company states that its rebranding is a step towards European standards. Still, the company has managed...

800 912 600
Nov 2016

Baby Food in Georgia

23 pages • By Euromonitor International

Value sales of baby food increased by 11% to reach sales of GEL33 million in 2016. This year was outstanding in terms of growth rates. In some categories high growth was the result of by unit price growth, in others by increased consumption in volume terms. In general, number of working mothers has increased. Consequently the breastfeeding...

800 912 600
Nov 2016

Sauces, Dressings and Condiments in Georgia

29 pages • By Euromonitor International

In sauces, dressings and condiments in Georgia, unpackaged products have traditionally occupied the leading position. Consumers prefer to try products such as herbs and spices, pickled products, table sauces, tomato pastes and purées and others before purchasing. This is not always possible with packaged products. However, gradual growth of...

800 912 600
Nov 2016

Spreads in Georgia

24 pages • By Euromonitor International

Chocolate spreads is the leading spread type in Georgia and accounted for 71% of total value sales in 2016. Brands Nussa by Krüger and Nutella by Ferrero lead the sales, respectively but over the review period their sales were decreasing in the face of more active competition. In 2015/2016, Nussa and Nutella enjoyed strong advertising support...

800 912 600
Nov 2016

Soup in Georgia

21 pages • By Euromonitor International

Soup is a small category in Georgia. Dehydrated soup accounted for over 99% of sales in 2016. However, its sales were decreasing for several years over the 2011-2016 review period before picking up again in 2015. Dehydrated soup is perceived as unhealthy food. So, with economic growth over the review period, sales of this category were declining....

800 912 600
Nov 2016

Ready Meals in Georgia

22 pages • By Euromonitor International

With popularisation of ready food, competition has become tough in Georgia. Companies see the big potential of the market and introduce and promote their products on sale. If earlier ready meals were presented in large supermarkets and hypermarkets only, now those products can be seen in most convenience stores. So, competition has increased...

800 912 600
Nov 2016

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia

26 pages • By Euromonitor International

Competition from unpackaged local sweet biscuits, snack bars and fruit snacks is fairly strong in Georgia. In general, these products are very familiar to Georgian consumers in unpackaged varieties. Also highly noticeable is the appearance of various unpackaged snacks and bars in tourist spots. On the other hand, the increasing offer of packaged...

800 912 600
Oct 2016

Gum in Georgia

21 pages • By Euromonitor International

Gum has an affordable price and its demand is always high in Georgia. In 2016, it recorded stable retail volume growth of 4% to reach 500 tonnes and 8% current value growth to total GEL29 million. Active marketing strategy of the players is also leading to high growth rates of gum. Both volume and value growth was higher than the review period...

800 912 600
Oct 2016

Savoury Snacks in Georgia

23 pages • By Euromonitor International

Savoury snacks are mostly impulse products, so companies try to create incentives for consumers to promote sales. Therefore, the availability of savoury snacks increased in various distribution channels. In addition, companies try to offer consumers their products in a more convenient way, so they try to brand and package their products. As...

800 912 600
Oct 2016

Chocolate Confectionery in Georgia

23 pages • By Euromonitor International

Barambo Ltd is one of the leading players of chocolate confectionery. This is a local company, which managed to compete with international players with strong financial support and a long-lasting presence, such as Alpen Gold, Mauxion, Korona and Snickers. However, over the review period, the company encountered some problems, mainly of a political...

800 912 600
Oct 2016

Sugar Confectionery in Georgia

23 pages • By Euromonitor International

Sugar confectionery recorded 2% retail volume growth to reach 15,300 tonnes and current value growth of 6% to total GEL218 million in 2016. Growth rates remained stable compared with the previous year. With the stable unit price rises and volume demand, the value growth was marginally higher than the review period CAGR. Euromonitor...

800 912 600
Oct 2016

Packaged Food in Georgia

197 pages • By Euromonitor International

During 2015 overall packaged food in Georgia showed strong performance. All categories saw positive growth in both volume and value terms, in many cases equalling or exceeding the review period performance. The value increase of the majority of categories, alongside sustainable growth, was partially impacted by a shift in unit prices. Staples...

5 720 6 521 4 290
Dec 2015

Sweet and Savoury Snacks in Georgia

23 pages • By Euromonitor International

During 2015, sweet and savoury snacks showed steady growth of 4% and 8% in volume and value terms respectively. Fruit snacks have the longest tradition in Georgia within the category and represented 34% of total value in 2015. Drying fruit during summer in rural areas has a long history and the product is perceived as a healthy snacks by Georgian...

800 912 600
Nov 2015

Oils and Fats in Georgia

25 pages • By Euromonitor International

Oils and fats are heavily consumed in Georgia due to specific aspects of local cuisine and eating habits. The most popular product within the category is butter, which accounted for 70% of total oils and fats value sales in 2015. Butter consumption is high as the use of butter is deeply embedded in local cuisine. The most prevalent vegetable...

800 912 600
Oct 2015